Integrated Media Planner
About the job
- At least 1 year of experience in media planning or advertising, preferably within an agency environment.
- Confidently use media research tools such as Nielsen Clear Decisions, AdQuest, and Global Web Index to extract and interpret media data.
- Collaborate with media owners, suppliers, creative agencies, production partners, and internal specialist teams.
- Have working knowledge of digital advertising platforms; hands-on experience with Google Ads and DoubleClick Bid Manager (DV360) is a plus.
- Have effective verbal and written communication skills and the ability to contribute to presentations and client-facing materials.
- Develop a foundational understanding of media concepts such as media measurement (impressions, GRPs, and reach) and Singapore's local media landscape, including key media partners and their offerings.
- Assist in gathering, reading, and analysing media data to generate insights that support campaign strategic direction.
- Support implementation and reporting of campaign performance across digital and traditional media platforms.
- Track and monitor media KPIs with the performance team to help demonstrate the effectiveness of paid search, social, and programmatic campaigns.
- Compile data and draft campaign performance summaries with support from senior team members.
- Assist in preparing media diaries and copy instructions based on approved media plans and proposals.
- Coordinate media booking timelines and clearly communicate material deadlines to internal teams and clients.
- Flag and support resolution of creative delivery issues in collaboration with creative and media teams.
- Ensure timely delivery of reports, updates, and media documentation as part of ongoing campaign management.
- Hands-on experience with Google Ads and DoubleClick Bid Manager (DV360).
- A strong interest in media, technology, and emerging trends, with a proactive mindset toward learning and growth.
- Adaptability, a positive attitude, and a strong sense of accountability.
About the company
What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2007
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Simplify's Take
What believers are saying
- COMvergence ranked Omnicom Media largest globally in June 2026 with $75.6 billion billings.
- Retail media remains a growth engine; Mediabrands already deployed the platform with major clients.
- June 2026 rankings confirm scale advantages across regions after the IPG integration.
What critics are saying
- Omnicom cut 4,000 jobs in December 2025; more reductions run through 2028.
- Eileen Kiernan left in July 2026; leadership churn weakens Mediabrands client continuity.
- Australia retired Mediabrands branding in 2026; full integration erases standalone identity.
What makes IPG Mediabrands unique
- 2023 Unified Retail Media Solution tackles fragmented retailer measurement across networks.
- Omnicom Media, post-November 2025, combines Mediabrands scale with OMD and PHD.
- Acxiom data and proprietary AI power cross-retailer audience building and optimization.
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Benefits
Health Insurance
Dental Insurance
Life Insurance
Disability Insurance
401(k) Company Match
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Employee Stock Purchase Plan
Group Personal Pension Plan
Generous Parental Leave & Pay
Employee Assistance Programme
Wellbeing Programme
Free Eye Tests
Company News
Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches
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