Full-Time

Growth Associate

Ecommerce

Updated on 11/28/2024

AppLovin

AppLovin

501-1,000 employees

Tools for mobile app growth and monetization

Consumer Software
Gaming

Compensation Overview

CA$77k - CA$115kAnnually

Entry, Junior

Toronto, ON, Canada

Requires onsite presence at the office in Toronto.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 1-3 years of professional experience
  • Bachelor's degree or higher in related field
  • Self-starter and eager to learn
  • Demonstrate outstanding analytical ability and strategic grasp of the 'big picture'
  • Exceptional communication skills and clearly able to communicate concepts and ideas
  • Have experience prioritizing competing demands
  • Flexible team-player who can use drive, creativity, and initiative to move the organization forward
  • Demonstrated experience in handling large data sets, with a strong ability to analyze complex data and identify actionable patterns to drive strategic decision-making and optimize client outcomes
  • Proven interest in technology. Whether you’re an early adopter of gadgets, or an Excel whiz, or took a computer science class in school and loved it, we are a high tech and big data company where you will constantly have the opportunity to contribute business and product ideas
Responsibilities
  • Communicate with eCommerce brands to build and grow key partnerships.
  • Meet with partners to nurture relationships and support their advertising goals.
  • Define and analyze metrics to ensure success for our eCommerce partners.
  • Set up and grow campaigns by analyzing data, testing ideas for creative ad sets, and optimizing performance targets.
  • Become an expert on AppLovin’s mobile advertising products for eCommerce brands.

AppLovin provides tools and services for mobile app developers to help them grow their businesses. Its platform assists developers in acquiring new users, monetizing their apps through in-app advertising, and analyzing user data to enhance app performance. AppLovin's offerings cater to various stages of an app's lifecycle, including user acquisition, ad monetization, and analytics. The company generates revenue by automating ad placements within apps and charging for user acquisition services. By acquiring other businesses like Machine Zone, AppLovin strengthens its market position and expands its technology and expertise. The goal of AppLovin is to be a comprehensive solution for mobile app developers, enabling them to effectively grow and monetize their applications.

Company Stage

IPO

Total Funding

$396.9M

Headquarters

Palo Alto, California

Founded

2012

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

5%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investments from entities like Norges Bank and Alpine Woods Capital Investors indicate strong market confidence in AppLovin's growth potential.
  • The partnership with Flip to launch an ad marketplace using AXON technology could open new revenue streams and expand AppLovin's market reach.
  • The Gaming App Insights report, developed with Adjust, positions AppLovin as a thought leader in mobile gaming trends and analytics.

What critics are saying

  • The highly competitive mobile app market requires continuous innovation to maintain a competitive edge.
  • Dependence on acquisitions for growth could lead to integration challenges and potential cultural clashes.

What makes AppLovin unique

  • AppLovin's AXON technology offers advanced AI-driven advertising solutions, setting it apart from competitors in the mobile ad tech space.
  • The company's acquisition strategy, including the purchase of Machine Zone, allows it to integrate new technologies and expand its service offerings.
  • AppLovin's comprehensive suite of tools for user acquisition, ad monetization, and analytics provides a one-stop solution for mobile app developers.

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