Sr ABM Innovation Choc & Adj
Hershey
Sr ABM Innovation Choc & Adj
Hershey
Manufacturer of snacks and confectionery brands
Associate Brand Manager, DCS Chocolate
Location: Hershey, PA | Function: CGO / Marketing | Reports to: Sr. Manager, DCS Chocolate
Why Hershey
At The Hershey Company, we make more moments of goodness through some of the world's most iconic brands, including Hershey's, Reese's, Kit Kat®, Jolly Rancher, Twizzlers, Dot's Pretzels, Lesser Evil and more. Our team supports a global portfolio of over 90 brands, creating opportunities to shape strategies and drive impact across a breadth of businesses that few companies can offer. While many organizations focus on a handful of brands, Hershey provides exposure to a diverse portfolio of category-leading brands enjoyed by consumers around the world. What truly sets us apart is our legacy. Inspired by Milton Hershey's belief that business should create opportunity for others, we have been making a positive impact for more than a century through our commitment to communities, philanthropy, and our longstanding partnership with Milton Hershey School. When you join Hershey, you become part of a company where purpose, growth, and making a difference are woven into how we do business every day.
How will you fit in the big picture?
The Chocolate DCS team is responsible for driving brand strategy, marketing & product innovation, and whitespace growth across Hershey’s chocolate portfolio and adjacent categories for brands including Reese’s, Hershey’s Kit Kat, PayDay, Cadbury, and Brookside amongst many others.
The Chocolate DCS Sr.ABM/ABM – Hershey’s will be responsible for developing holistic and strategic consumer-grounded growth initiatives in support of the Hershey’s brand portfolio. They will lead
strategy formation and project execution to address trends, unmet consumer needs, and whitespace opportunities to achieve Hershey’s growth ambitions. This includes developing new product and non-product initiatives from discovery and ideation through commercialization.
What will you do?
Identify growth opportunities. Leverage knowledge of chocolate and broader snacking trends, consumer needs, and category dynamics to identify whitespace opportunities and translate insights into actionable innovation strategies.
Develop strategic recommendations. Analyze and structure complex business opportunities, build clear recommendations, and present compelling points of view to leaders and cross-functional stakeholders.
Lead innovation from idea to market. Support new product and non-product initiatives from discovery and ideation through development and commercialization, balancing consumer relevance, business value, and executional feasibility.
Drive cross-functional execution. Coordinate projects across virtually every function in the company, aligning partners, managing multiple priorities, and delivering milestones on time.
Manage external partners. Lead activities with third-party suppliers, agencies, and research vendors to deliver high-quality insights, creative solutions, and project outcomes.
Build brand and business capability. Apply strong strategic thinking, planning, analytics, and general management skills to create economic value and strengthen the Kit Kat® and Variety portfolio.
Minimum Requirements
Education: Bachelor's degree required. MBA or relevant master's degree preferred.
Experience: Minimum 3 years of relevant work experience.
Skills: Strong leadership, strategic thinking, planning, analytical, project management, and communication skills. Ability to manage multiple priorities and deliver against timelines. Functional marketing expertise and experience with syndicated data, such as Circana or Numerator, preferred.
Benefits and Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1.
Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
The anticipated base salary range for this role is $108840 to $136050 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
Hershey makes and sells snacks and confections under many well-known brands, such as HERSHEY’S, REESE’S, KIT KAT, JOLLY RANCHER, ICE BREAKERS, and SkinnyPop, earning billions in revenue each year. Its products are created by baking, molding, and packaging chocolate bars, candy, and snack foods so they can be enjoyed by consumers and distributed through retailers around the world. What sets Hershey apart is its large, diverse brand portfolio and its long-standing commitment to responsible business practices and community support, including education initiatives like the Milton Hershey School. The company’s goal is to create more moments of goodness for people by delivering trusted snacks while supporting its people and communities through sustainability and social programs.
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