Red Bull

Manufactures and markets energy drinks

Ecommerce LATAM Manager

Business Development & PartnershipsConfirmed live in the last 24 hours

Full-timeSão Paulo, State of São Paulo, BrazilNo salary listed

About the Job

Requirements

A bachelor's degree in a business-related discipline or equivalent is preferred; examples include engineering, economics, and marketing.
At least 5 years of e-commerce experience.
Experience and abilities in negotiation and strong commercial acumen.
Strong project management abilities, including prioritizing and handling multiple projects simultaneously under tight time constraints and within budget parameters.
Demonstrable expertise in performance media channels and search, with a record of driving measurable revenues or commercial goals using data and analytics.
Ability to influence others, encourage teamwork, and build strong internal and external relationships.
Ability to lead, develop, and deliver the e-commerce agenda.
Proven experience leading different e-commerce business models, including Bricks & Clicks, Pure Players, and Market Places.
Experience in an e-commerce retailer or relevant supplier.
Fluency in English.
Availability to be based in Brazil.

Responsibilities

Develop the customer and channel strategy for LATAM.
Build and maintain relationships with regional key players.
Lead negotiations and follow up on business for the top five markets.
Train and engage key account managers in the top five markets on POSA/Bricks and Clicks strategy and tools, together with the LATAM Key Account Head.
Serve as the key point of contact with headquarters on all e-commerce topics.
Own and manage the e-commerce profit and loss, fuelling top-line growth and controlling key investment buckets.
Manage investments via CPM, monitoring and measuring direct investments through an effective relationship with Finance and Sales Intelligence.
Co-lead marketing investments directed to online retailers with Brand.
Lead the e-commerce strategic agenda, driving focus and top-management involvement despite the current size of the business.
Work with customers of all sizes to win with consumers and shoppers through balanced in-platform execution and promotional planning.
Maintain consistency and alignment across areas and key stakeholders.
Manage trade and media investment buckets.
Drive fast growth while maintaining channel profitability and improving execution.
Work remotely with several countries, influencing and following up with local teams and customers.
Interact with and involve Marketing, Trade Marketing, National and Regional Key Account teams to ensure strategic consistency and alignment.
Collaborate with other organizational touch points for mutual goals and benefits.
Achieve department goals, including customer-base expansion, traffic and sell-out growth, perfect online execution, and overall commercial, brand-marketing, and corporate goals.
Own the e-commerce business plan across strategic, financial, resource, and calendar metrics, including co-creating the Bricks & Clicks business plan with international and national key account managers.
Develop the local team through coaching, individual development plans, and effective use of the Amplify tool.

Desired Qualifications

Any other specialization or post-graduate study in administration or retail is appreciated but not necessary.
Experience in a LATAM scope.
Experience driving audience planning, brand and product marketing, or customer journey strategies.

Job Description

BUSINESS DEVELOPMENT

Develop the customer/channel strategy for LATAM.
Build and maintain relationship with regional key players.
Lead the negotiations and follow up of business for top 5 markets.
Train/engage KAMs of top 5 markets on POSA/Bricks and Clicks strategy and tools, also together with Latam KA Head.
Key point of contact with HQ on all topics E-Commerce.

INVESTMENTS

Own and manage ecommerce P&L, fuelling top line growth and maintaining control over key investment buckets.
Responsible for managing via CPM, monitoring and measuring direct investments, through an effective relationship with Finance and Sales Intelligence.
Co-Lead marketing investments directed to online retailers with Brand.

RESPONSIBILITIES

Lead the ecommerce strategic agenda, driving the right focus and top management involvement despite current size of business.
Work with customers of all sizes in effectively and creatively winning with consumers and shoppers through balance between in-platform execution, and the right promotional plan.
Consistency and alignment between across areas and key stakeholders.
Manage different investments buckets (Trade and media investments).
Drive growth FAST while maintaining channel’s profitability and execution improvements.
Work remotely with several countries, influencing and following up on local teams and local customers.

INTEGRATION AND INFLUENCE

Responsible for interaction and involvement with Marketing, Trade Marketing, National and Regional Key Account teams, seeking strategic consistency and alignment between areas.
Collaborate with other organizational touch points for mutual goals and benefits.

TARGETS

Responsible for achieving established goals of the department such as expansion of customers base, traffic and sell out growth, perfect online execution, as well as overall commercial, brand marketing and corporate goals.

BUSINESS PLAN

Responsible for the Ecommerce BP within all metrics (Strategic, financial, resources, calendars) including co-creation of Bricks & Clicks BP with International and national KAMs.

TEAM DEVELOPMENT

Responsible local team developments through coaching, IDP and effective use of the Amplify tool.

Qualifications

Bachelor Degree qualified or equivalent in a business-related discipline preferred (engineering, economics, marketing, etc).
Minimum of 5 years of experience in E-Commerce.
Experience and abilities in negotiation and strong commercial acumen.
Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints and within budget parameters.
Demonstrable expertise in performance media channels, search and has driven measurable revenues or commercial goals using data and analytics; any experience on driving audience planning, brand and product marketing, customer journey strategies is also appreciated.
Excellent ability to influence others, encourage teamwork, and build strong internal and external relationships.
Self-started and Can-Do attitude to lead, develop and deliver the e-commerce agenda.
Proven experience leading different ecommerce business models (B&C, Pure Players, Market Places).
Experience in an e-commerce retailer or relevant supplier.
Fluent in English.
Availability to be based in Brazil.
Any other specialization or post-grad in administration or retail is appreciated but not necessary. (Desirable)
Experience in a LATAM scope (Desirable)

Additional Information

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

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