Paid Media Specialist - Google Ads Expert
About the job
- At least 3 years of hands-on, high-budget Google Ads management experience in e-commerce or retail.
- Google Ads certifications are required.
- Expertise in pay-per-click advertising, attribution models, conversion tracking, remarketing, and audience segmentation.
- Proficiency in Google Analytics 4, Google Tag Manager, and data visualization tools.
- Strong analytical and problem-solving skills.
- Lead the strategy, execution, and optimization of Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.
- Implement advanced targeting, segmentation, and remarketing strategies to maximize return on ad spend and customer lifetime value.
- Continuously refine bidding strategies, audience targeting, ad copy, and creative assets based on data insights.
- Identify campaign expansion opportunities and leverage automation while maintaining high-level manual oversight.
- Stay current with Google Ads innovations and industry trends.
- Track and analyze key performance indicators, including click-through rate, cost per click, cost per acquisition, return on ad spend, conversion rate, and impression share, to guide decisions.
- Deliver actionable recommendations and growth strategies to the Marketing Director.
- Partner with e-commerce, merchandising, and creative teams to align campaigns with product priorities and promotions.
- Integrate Google Ads into omnichannel marketing initiatives.
- Oversee significant monthly Google Ads budgets, ensuring efficient allocation and continuous return-on-investment improvement.
- Google Analytics or Display/Shopping certifications are an asset.
- Bilingual English/French capability is preferred but not mandatory.
About the company
Linen Chest is a family-owned home goods retailer with more than 35 stores across Canada, offering a wide range of home essentials such as adjustable beds, metal bed frames, bathroom hardware, and custom window coverings. It serves customers through both in-store and online channels, providing direct sales and custom services that tailor products to individual needs. The company emphasizes personalized solutions, seasonal promotions, and community engagement while maintaining its family-owned identity. Compared with competitors, Linen Chest combines a broad product lineup with a strong emphasis on customized, in-store service and local community presence, supported by a flexible omnichannel shopping experience. Its goal is to deliver quality home products and personalized service while growing its Canadian footprint and preserving its family-owned ethos.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$25.7M
Headquarters
Canada
Founded
1961
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Simplify's Take
What believers are saying
- The C$35 million revolving facility gives breathing room for inventory and seasonal demand.
- September 2026 promotions and free shop-at-home services drive conversion for custom blinds.
- Current store presence and online merchandising support cross-sell across bedding, décor, and window coverings.
What critics are saying
- Gordon Brothers' C$35 million facility on June 2, 2025 signals liquidity pressure, not strength.
- Wayfair, Home Depot, and Bed Bath & Beyond Canada crush Linen Chest on scale and traffic.
- If credit tightens before holiday 2026, vendor support and inventory access turn fragile.
What makes Linen Chest unique
- Family-owned since Montreal, Linen Chest pairs omnichannel retail with custom home services.
- Its custom window-covering consults and at-home installs create higher-touch sales than discount rivals.
- Thirty-seven Canadian stores anchor local brand recognition, especially Quebec’s 23-location concentration.
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Benefits
- Health Insurance
- Dental Insurance
- Paid Sick Leave
- Employee Referral Bonus
- Employee Discounts
- Flexible Work Hours
- Professional Development Budget