Pfizer

Makes cancer drugs, vaccines and other medicines

Local Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeBeijing, ChinaNo salary listedIn-person

About the Job

Requirements

Ensure all routine sales work complies with company policies, industry standards, and applicable laws, including the Foreign Corrupt Practices Act and relevant anti-corruption laws in mainland China.
Maintain integrity and transparency, with no prior violations of applicable laws in sales work.

Responsibilities

Understand the market in depth and discuss and develop targeted quarterly business plans with regional marketing leaders and sales management teams.
Track and evaluate the execution of regional promotional activities, including quality, frequency, and key performance indicators, and continually improve promotional efficiency.
Build a regional key opinion leader system; manage and visit key opinion leaders regularly; develop regional strategic speakers; co-create regional platforms; and implement regional strategies and profiles.
Conduct joint visits with MICS, DM, and RM; coach and implement product strategy execution and communication of key product information.
Organize regular product knowledge and strategy learning to improve the team's professional capabilities.
Coordinate execution of central marketing department projects and provide timely feedback on regional information.
Manage expenses and apply for cross-region meetings and corporate funds.
Prepare and hold internal and external sales meetings and expert meetings, and compile and promptly communicate internal and external information.

深度了解市场，与区域市场负责人、销售管理团队讨论并制定有针对性的季度生意计划(区域特色策略)，跟进评估区域推广活动的执行（质量、频率及KPI），不断提升推广效率；

搭建区域KOL体系，管理并定期拜访KOL和培养区域策略讲者，共创区域特色平台，推进策略及画像落地；

与MICS、DM、RM共访，辅导、落实产品策略执行和关键产品信息传递；

定期组织产品知识和策略学习，提高团队专业水准；

沟通、协调中央市场部项目的执行，及时反馈区域的信息；

明确费用管理，并申请跨区域会、企业基金等；

内外部销售会议及专家会议的筹备及召开，汇总并及时传递各类内外部信息；

确保日常销售工作全部遵循公司政策、行业准则以及相关法律，包括但不限于FCPA (《反海外腐败法》)及相关中国大陆境内相关反腐法律条款。严守诚信，保持真实透明，在过往的销售工作中无任何违反法律规定的行为发生。

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.


Marketing and Market Research

About the Company

Pfizer

Makes cancer drugs, vaccines and other medicines

Pfizer discovers, makes, and sells prescription medicines and vaccines for patients, doctors, and governments worldwide, with large businesses in vaccines, cancer, heart disease, and rare diseases. In 2020, its COVID-19 shot, developed with German partner BioNTech, became the first COVID-19 vaccine authorized in the United States. Its scientists find drug candidates and run clinical trials to prove they are safe and effective, and Pfizer then manufactures approved products in its own plants, earning most of its money from patented drugs before cheaper generic copies arrive. Pfizer was founded in 1849 as a chemicals business in Brooklyn and is based in New York City.

Company size: 10,001+
Company stage: IPO
Headquarters: New York City, New York
Founded: 1849

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