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epay, a Euronet Worldwide

Global payment processing and prepaid solutions

Senior Digital Marketing Manager

Performance & Paid MarketingPosted on Nov 4
Full-timePlanegg, GermanyNo salary listed

About the Job

Requirements

  • Several years of experience in digital or performance marketing, with demonstrated results in KPIs such as CPI, ROAS, or conversion.
  • Strong understanding of app marketing, including the user acquisition-to-retention funnel and sustainable growth.
  • Deep expertise with paid media platforms such as Meta Ads Manager and Google Ads.
  • Ability to analyze and interpret KPIs and derive concrete actions.
  • Experience working with and directing agencies or external service providers toward business goals.
  • Experience with tools such as Google Analytics 4, Tag Manager, Looker Studio, or app-tracking solutions.
  • Ability to take ownership, make decisions, and advance projects with a hands-on approach.

Responsibilities

  • Own end-to-end performance marketing activities and develop a scalable growth strategy across the funnel, from user acquisition to retention.
  • Plan, execute, and optimize paid campaigns on platforms such as Meta, Google, and LinkedIn, with a clear focus on KPIs.
  • Establish repeatable processes for testing, reporting, and learning, and drive continuous optimization.
  • Own tracking, attribution, and reporting, and derive clear recommendations from the data.
  • Provide professional leadership to a Digital Marketing Manager and develop the team in a structured way.
  • Manage agencies and freelancers, ensure the quality of their work, and align it with business goals.
  • Work closely with Product, Sales, and Creation stakeholders, connecting marketing with product and sales objectives.
  • Build and scale a sustainable performance and app-growth setup for the Benefit Buddy product, and drive the overall growth strategy.
  • Develop a consistent growth story across channels in close collaboration with Product, Sales, and Creation.
  • Develop internal and external partners.

About the Company

epay, a Euronet Worldwide

Global payment processing and prepaid solutions

epay provides global payment processing and prepaid solutions that connect brands to consumers through an extensive distribution network. It runs an end-to-end technology platform for secure financial transactions and supports prepaid mobile top-ups, gift cards, digital content, bill payments, and corporate incentive programs. With more than 800,000 point-of-sale terminals across 64 countries, epay processed over 3.8 billion transactions in 2023, serving retailers, brands, and companies in telecom, e-commerce, finance, and entertainment. The company differentiates itself through its large, global network and its Branded Payments ecosystem, offering integrated payment services across traditional and branded options to a wide set of partners. Its goal is to help brands reach and serve consumers by providing convenient, wide-reaching electronic payment options and transactional services through its platform.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Leinfelden-Echterdingen, Germany
Founded
1999

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