Nexstar

Owns and operates numerous U.S. stations

Digital Media Manager - Newsroom

News Reporting & Digital JournalismConfirmed live in the last 24 hours

Full-timeFayetteville, AR, USANo salary listedIn-person

About the Job

Requirements

A bachelor's degree in journalism, communications, digital media, or a related field is required.
At least 3 years of experience in a newsroom or digital content environment is required.
Expertise in digital publishing, search engine optimization, social media strategy, and analytics tools is required.
Strong leadership and communication skills are required.
Ability to manage multiple priorities in a fast-paced environment is required.

Responsibilities

Lead all digital content strategy and execution for the newsroom, ensuring timely, accurate, and engaging content across web, mobile, social, and over-the-top platforms.
Oversee digital publishing across the website, mobile app, social media, and over-the-top platforms.
Lead daily digital editorial meetings to set priorities and update coverage plans.
Coordinate with the News Director and Assignment Manager to ensure digital-first coverage of breaking news.
Ensure stories have both a broadcast and digital plan before reporters leave the newsroom.
Supervise digital producers, social and vertical video producers, and over-the-top content creators.
Provide coaching, feedback, and development to strengthen writing, search engine optimization, and digital storytelling skills.
Manage schedules to ensure strong coverage during peak digital hours.
Develop and execute strategies to grow pageviews, video views, app usage, and connected-TV consumption.
Increase vertical video output for TikTok, Instagram Reels, Facebook, and YouTube Shorts.
Oversee homepage curation, keeping top stories updated and optimized for engagement.
Drive over-the-top content creation and playlist management.
Monitor real-time analytics and adjust coverage accordingly.
Produce weekly and monthly digital performance reports for newsroom leadership.
Identify trends, high-performing content, and opportunities for improvement.
Ensure digital content meets station standards for accuracy, fairness, and brand voice.
Maintain strong search engine optimization practices, headline writing, and metadata usage.
Uphold Nexstar digital policies, legal guidelines, and ethical standards.
Work with reporters, photographers, producers, and anchors to strengthen digital integration.
Partner with promotions and sales on digital initiatives when appropriate.
Coordinate with corporate digital teams on best practices, tools, and platform updates.

Desired Qualifications

Experience with vertical video creation and over-the-top platforms is preferred.
Familiarity with the Northwest Arkansas news landscape is a plus.

The Digital Media Manager leads all digital content strategy and execution for the newsroom, ensuring KNWA/FOX24 delivers timely, accurate, and engaging content across web, mobile, social, and OTT platforms. This role manages the digital team, sets daily priorities, drives audience growth, and ensures digital is fully integrated into the newsroom’s editorial workflow. The Digital Media Manager is responsible for elevating digital storytelling, increasing vertical video output, improving SEO performance, and strengthening the station’s digital brand presence in Northwest Arkansas.

Daily Content Leadership
- Oversee all digital publishing across website, mobile app, social media, and OTT platforms.
- Lead daily digital editorial meetings (10am, 2pm, 4pm) to set priorities and update coverage plans.
- Coordinate with the News Director and Assignment Manager to ensure digital-first coverage of breaking news.
- Ensure all stories have both a broadcast and digital plan before reporters leave the newsroom.
Team Management
- Supervise digital producers, social/vertical video producers, and OTT content creators.
- Provide coaching, feedback, and development to strengthen writing, SEO, and digital storytelling skills.
- Manage schedules to ensure strong coverage during peak digital hours.
Content Strategy & Growth
- Develop and execute strategies to grow pageviews, video views, app usage, and CTV consumption.
- Increase vertical video output for TikTok, Instagram Reels, Facebook, and YouTube Shorts.
- Oversee homepage curation, ensuring top stories are updated frequently and optimized for engagement.
- Drive OTT content creation and playlist management.
Analytics & Performance
- Monitor real-time analytics and adjust coverage accordingly.
- Produce weekly and monthly digital performance reports for newsroom leadership.
- Identify trends, high-performing content, and opportunities for improvement.
Quality & Standards
- Ensure all digital content meets station standards for accuracy, fairness, and brand voice.
- Maintain strong SEO practices, headline writing, and metadata usage.
- Uphold Nexstar digital policies, legal guidelines, and ethical standards.
Collaboration
- Work closely with reporters, photographers, producers, and anchors to strengthen digital integration.
- Partner with promotions and sales on digital initiatives when appropriate.
- Coordinate with corporate digital teams on best practices, tools, and platform updates.
Qualifications
- Bachelor’s degree in journalism, communications, digital media, or related field.
- 3+ years of experience in a newsroom or digital content environment.
- Strong leadership and communication skills.
- Expertise in digital publishing, SEO, social media strategy, and analytics tools.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience with vertical video creation and OTT platforms preferred.
- Familiarity with Northwest Arkansas news landscape is a plus.
Core Competencies
- Digital-first mindset
- Strong editorial judgment
- Team leadership and coaching
- SEO and analytics fluency
- Social media strategy
- Breaking news urgency
- Creative storytelling
- Collaboration across departments

About the Company

Nexstar

Owns and operates numerous U.S. stations

Nexstar operates the largest portfolio of local TV stations in the United States, owning 197 stations that air in many markets and are affiliated with major networks. It earns revenue from selling advertising time and from retransmission fees paid by cable and satellite providers that carry its signals. Beyond traditional TV, it owns digital media properties and runs NewsNation, as well as The Hill, expanding its reach online. Its goal is to provide broad access to news and entertainment across local markets while growing its digital footprint and maintaining steady revenue from advertising and distribution fees.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Irving, TX
Founded: 1996

Recently Posted Jobs

Explore more opportunities at Nexstar

See more jobs