City Growth Manager
About the job
- At least 5 years of professional experience in city management, urban development, regional expansion, or related strategic roles.
- A proven track record of scaling operations and driving measurable growth in competitive markets.
- Strong knowledge of urban planning principles, municipal regulations, and local governance structures.
- Expertise in stakeholder management and relationship building with government and community organizations.
- Advanced analytical skills, including data analysis, market research, and financial modeling.
- Experience with project management methodologies and tools for coordinating complex, multi-phase initiatives.
- Ability to influence diverse audiences through communication and presentations.
- Ability to identify and capitalize on growth opportunities through strategic thinking.
- Knowledge of Chennai's local market dynamics, regulatory environment, and development landscape.
- Strong organizational and time management skills with the ability to manage multiple priorities simultaneously.
- Ability to work effectively across organizational boundaries.
- Develop and execute strategic growth plans to expand organizational presence and market share across Chennai and surrounding regions.
- Analyze market trends, demographic data, and competitive landscapes to identify high-potential growth opportunities and areas for expansion.
- Build and maintain relationships with government officials, municipal authorities, community leaders, and other key stakeholders.
- Oversee the planning, development, and launch of city-level programs and initiatives aligned with organizational objectives.
- Manage budgets and financial resources allocated to city growth projects, ensuring optimal allocation and return on investment.
- Lead cross-functional teams across operations, marketing, finance, and community engagement functions.
- Monitor key performance indicators and program metrics, assess progress toward growth targets, and adjust strategies as needed.
- Identify and mitigate risks associated with urban development, regulatory compliance, and stakeholder management.
- Represent the organization in public forums, community events, and municipal meetings to build brand visibility and credibility.
- Prepare reports and presentations for senior leadership on growth initiatives, market insights, and strategic recommendations.
- Set up dashboards for performance tracking and business monitoring.
- Own data trends, weekly and monthly reporting, root-cause analysis development, and insight generation.
- Design and execute A/B tests and quasi-experiments to evaluate new initiatives, offers, and product nudges.
- Conduct retention and repeat-driver analytics to quantify the impact of fees and pricing, service levels, assortment and availability, search and user experience, and loyalty benefits on repeat rate, churn, and lifetime value.
- Plan and program-manage business initiatives across product, finance, marketing, and operations teams to drive business objectives.
- Work with city teams to run targeted digital and offline hyperlocal marketing campaigns using time-targeting and event-based content to drive engagement and new-user acquisition.
- Familiarity with real estate development, infrastructure projects, or property management.
- Proficiency with geographic information system software, urban planning tools, or data visualization platforms.
About the company
Swiggy is a food delivery platform in India that connects customers with local restaurants. It uses a network of pick-up and delivery partners to route orders, handle payments, and provide real-time tracking. Revenue comes from commissions on orders, a subscription service (Swiggy Super), and advertising with restaurants; it differentiates itself by focusing on customer experience and fast delivery through tech and logistics. Its goal is to provide convenient, fast food delivery across major Indian cities while expanding its delivery network and services in a competitive market.
Company Size
10,001+
Company Stage
IPO
Headquarters
Bengaluru, India
Founded
2014
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Simplify's Take
What believers are saying
- Q1 FY27 revenue rose 34% to ₹7,112 crore, while net loss fell 34%.
- Food delivery GOV grew 17.4% year-on-year in Q1 FY27, lifting adjusted EBITDA to ₹292 crore.
- Early Cashout reached 720 cities, strengthening driver retention across Swiggy's 6.5 lakh partners.
What critics are saying
- FSSAI opened penal action on September 23, 2026 for Instamart's Datura and misleading labels.
- Instamart still lost ₹778 crore in Q1 FY27, and compliance costs will squeeze margins.
- Repeated dark-store scrutiny from states and FSSAI threatens licenses, shutdowns, and consumer trust.
What makes Swiggy unique
- Swiggy spans food, Instamart, and supply chain, diversifying demand beyond restaurant orders.
- Instamart hit break-even contribution in May 2026, proving quick-commerce unit economics improved.
- HPCL partnership launched Bengaluru's first on-demand LPG delivery, widening high-trust category reach.
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Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
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↑ 2%SBI Mutual Fund has increased its stake in Swiggy to over 5% after acquiring 1.18 crore additional shares worth approximately ₹300 crore on 29 September. The purchase was made at Swiggy's closing price of ₹253.70 per share. Following the transaction, SBI Mutual Fund's holding rose from 4.70% to 5.12%, totalling 14.15 crore shares. The increase triggered mandatory disclosure requirements under SEBI regulations as the stake crossed the 5% threshold. The investment comes after Swiggy shareholders approved a 49.5% cap on foreign ownership in August. The food delivery and quick commerce company reported operating revenue of ₹6,812 crore in Q1 FY27, up 7% year-on-year, whilst narrowing losses by 34% to ₹791 crore.
Swiggy Instamart names Kejal Parekh as AVP, brand marketing. Parekh joins from Myntra, where she spent over five years across brand marketing, sales events and newer business categories. 0:00 / 1:04 Swiggy has appointed Kejal Parekh as assistant vice-president, brand marketing, for its quick-commerce platform Instamart. Parekh joins Swiggy Instamart after more than five years at Myntra, where she most recently served as director. She had earlier held the roles of associate marketing director and deputy marketing director. At Myntra, Parekh worked across brand campaigns, major sales events and marketing for newer categories, including beauty and personal care. Her responsibilities also included brand marketing, private brands and licensing, with projects involving brands such as Mango, Roadster, Next and Bershka. Prior to Myntra, Parekh spent more than three years at Nykaa. She joined the company as marketing manager in April 2018 and was promoted to senior marketing manager in July 2019. Her role involved brand communication and developing and executing creative campaigns. Earlier in her career, Parekh was associate marketing director at MyGlamm, where she worked on brand campaigns, agency and franchise partnerships, influencer initiatives and customer acquisition for stores. She has also held roles at Konnect Marketing and Jean Claude Biguine.
FSSAI initiates action against Amazon, Swiggy Instamart, BigBasket, Flipkart India over alleged violations. ET Bureau Last Updated: Sep 24, 2026, 12:36:00 AM IST FSSAI said action had been initiated against Amazon, Flipkart India, Swiggy Instamart, Zepto and BigBasket over allegedly misleading claims related to Happilo Premium Date Bites - Zesty Orange. Separately, Swiggy Instamart and BigBasket face action over alleged misleading claims and non-compliant product information involving three Milky Mist products - Fresh Low Fat Cream, Farm Fresh Curd and Greek Yoghurt. NEW DELHI: Food regulator FSSAI has initiated penal action against five major ecommerce platforms - Amazon, Swiggy Instamart, BigBasket, Flipkart India and Zepto - over alleged regulatory violations ranging from misleading food claims to the sale and display of prohibited products. The Food Safety and Standards Authority of India said in a social media post on Wednesday that the action was part of an enforcement drive against regulatory non-compliance by online platforms. The regulator flagged alleged misbranding and misleading claims, along with the sale or display of prohibited or poisonous food articles. FSSAI said action had been initiated against Amazon, Flipkart India, Swiggy Instamart, Zepto and BigBasket over allegedly misleading claims related to Happilo Premium Date Bites - Zesty Orange. Separately, Swiggy Instamart and BigBasket face action over alleged misleading claims and non-compliant product information involving three Milky Mist products - Fresh Low Fat Cream, Farm Fresh Curd and Greek Yoghurt. FSSAI also found Amazon Seller Services, Swiggy Instamart and BigBasket allegedly non-compliant with provisions of the Food Safety and Standards Act, 2006, in connection with the online sale, display or offer for sale of Datura (Dhatura) fruits and seeds. Queries sent to the ecommerce platforms did not elicit a response till press time. The latest action comes as FSSAI has intensified enforcement against food business operators and e-commerce companies over the past six months. Read More News on
FSSAI seeks ban on making, sale of analogue product as paneer' Press Trust of India | Edited by Khadija Irfan Rahim Published: 24th September 2026 8:53 pm IST New Delhi: Food Safety and Standards Authority of India (FSSAI) has proposed banning the manufacture and sale of 'analogue product as paneer', as it steps up the clampdown on food adulteration and misleading claims. Analogue paneer is not a dairy product and is made of constituents not derived from milk. The Food regulator has issued a draft Food Safety and Standards (Prohibition and Restrictions on Sales) Amendment Regulations, 2026. "The amendment is proposed...to restrict manufacturing and sale of analogue product as paneer so as to prevent misleading of consumers regarding the nature and composition of the product," FSSAI said. Many states have already banned the manufacturing and sale of analogue paneer. Products already licensed or registered under 'Analogue in Dairy Context' category should discontinue the use of the term 'paneer' in their nomenclature, labelling or marketing. FSSAI has given 60 days to stakeholders for objections or suggestions on the draft regulations seeking to amend the Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011. In the dairy context, an analogue is a food made to look, taste, or function like milk or a milk product, but with non-dairy ingredients replacing some or all of the real milk components. In the last six months, the FSSAI has stepped up enforcement actions against food business operators (FBOs) and e-commerce platforms for alleged misleading claims/ labelling and hygiene-related issues, among other violations. On Wednesday, the regulator initiated penal action against e-commerce platforms Amazon, Swiggy Instamart, BigBasket, Flipkart India and Zepto for various non-compliances, including misleading claims and sale of prohibited products. It has also cracked down on energy drink makers and alcoholic beverage companies. Stay updated with its WhatsApp & Telegram by subscribing to its channels. For all the latest Health updates, download its app Android and iOS. Press Trust of India (PTI) is India's premier news agency, having a reach as vast as the Indian Railways. It employs more than 400 journalists and 500 stringers to cover... More"
Grab names Abhishek Shetty as Regional Director & Head of Product Marketing. Grab has appointed Abhishek Shetty as Regional Director & Head of Product Marketing, bringing him into a regional role spanning the company's consumer-facing businesses across Southeast Asia. In his new role, Shetty will oversee product marketing across Grab's Mobility, Deliveries, Financial Services, and Commerce businesses. His responsibilities include connecting consumer insights with product roadmaps, developing value propositions, and shaping go-to-market, adoption, and growth strategies across Grab's markets. The remit also includes emerging AI-powered experiences. Shetty joins Grab from Swiggy, where he most recently served as Marketing Head for Swiggy Instamart, Noice, and private brands. He brings more than 18 years of experience spanning consumer technology, quick commerce, streaming, e-commerce, retail, and media. His earlier leadership roles include SonyLIV and Celio, where his work covered areas such as brand marketing, content, communications, e-commerce, and omnichannel initiatives. The appointment comes as product marketing becomes increasingly connected to product development and customer experience across multi-service digital platforms. For companies operating across several consumer categories, product marketing can involve translating customer needs into product positioning while coordinating go-to-market activity across different business lines. Shetty will be based in Singapore, with responsibility extending across Grab's regional markets. His appointment adds a product marketing leadership layer to a business that brings mobility, food and delivery, payments, financial services, and commerce into a single consumer platform. The role also places greater emphasis on consumer understanding as Grab develops propositions across established services and newer technology-led experiences, including AI-powered offerings.