Marketing Manager

Marketing Manager - McCoy’s & Tyrrells
Initial 12-month FTC
Slough (Head Office)
Hybrid

Join our snack-loving team
We’re looking for a Marketing Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.

Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.

About the role

This is an exciting opportunity to lead two of KP Snacks’ most important brands, McCoy’s and Tyrrells. McCoy’s is the UK’s leading ridge cut crisp brand and a major growth driver for the business, while Tyrrells is a premium brand with strong heritage and exciting opportunities for future growth.

As Marketing Manager, you'll have end-to-end responsibility for brand strategy, commercial performance, innovation and communications. You'll lead a team of four Brand Managers and one Assistant Brand Manager, creating the conditions for both brands and colleagues to thrive.

This is a broad role that combines strategic thinking with hands-on delivery. You'll work closely with colleagues across Commercial, Insights, R&D, Supply Chain and Finance, as well as external agency partners, to bring growth plans to life. From shaping long-term brand strategy and leading innovation pipelines to delivering impactful campaigns and driving performance in-store, you'll play a pivotal role in the future success of two of our most loved brands.

You'll also have the opportunity to work on exciting partnerships, including the NFL and England Cricket, helping to build brand relevance and engagement with consumers across the UK.

What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:

• Competitive annual salary, annual bonus scheme (targeted 10%) plus a £7,500 car allowance

• KP Pension Plan with up to 7% matched contributions

• Our dynamic working model is built on trust, choice and balance, with colleagues typically spending three days a week together in person. We also offer Dynamic Friday Hours, providing the opportunity to flex your time and finish early on a Friday where the role allows.

• 25 days holiday, with the option to buy up to five additional days, plus additional holiday after five years’ service

• Comprehensive healthcare including Single Cover Private Healthcare, Health Cash Plan, Digital GP and Employee Assistance Programme

• KP4ME benefits platform with discounts, cashback and wellbeing support, plus access to the EV Car Scheme

• Enhanced family-friendly policies to support colleagues at every stage of life

What will you be doing?

• Leading the strategy and growth plans for McCoy’s and Tyrrells
  Develop and deliver three-year strategic plans and annual brand roadmaps that drive sustainable growth, strengthen brand equity and support wider business objectives

• Owning commercial and brand performance
  Manage portfolio performance across pricing, promotions, product mix and retailer opportunities, balancing short-term delivery with long-term brand growth

• Leading and developing a high-performing team
  Coach and support four Brand Managers and one Assistant Brand Manager, building capability and creating an inclusive, high-performing team culture

• Delivering innovation and portfolio development
  Lead the development of new products, flavours and packaging initiatives, ensuring the portfolio remains relevant, competitive and aligned to consumer needs

• Building powerful brand communications
  Use consumer insight to shape communications strategies, oversee media planning and creative development, and manage agency partnerships to deliver impactful campaigns across all channels