Full-Time

Senior Media Planner

Updated on 9/4/2026

IPG Mediabrands

IPG Mediabrands

10,001+ employees

Global media planning, buying, analytics

Compensation Overview

$70k - $75k/yr

New York, NY, USA

In Person

Occasional travel to supported markets or client events is required.

Category
Growth & Marketing (1)
Required Skills
Prisma
Social Media
Word/Pages/Docs
Quality Assurance (QA)
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides

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Requirements
  • Experience planning or buying across a cross-channel media marketplace, including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media when applicable, Print, and Out-of-Home.
  • Ability to multitask while maintaining high attention to detail, manage time effectively, demonstrate strong organizational skills, and meet deadlines.
  • Excellent verbal, written, and presentation skills, with the ability to think on one's feet.
  • Strong mathematical abilities.
  • Proficient computer skills in Microsoft Word, Excel, and PowerPoint, with knowledge of DCM, Prisma, comScore, and MRI.
  • Ability to occasionally travel to supported markets or client events.
  • At least 2 years of media planning experience.
Responsibilities
  • Attend client status meetings, take notes, summarize next steps, and provide them to the Supervisor or Manager for approval before distribution.
  • Build relationships with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action, Radical + Disruptive, and extended specialty teams.
  • Monitor client and marketing industry trades, media plan performance reporting, and competitive activity to surface industry updates, performance insights, and opportunities for the team and clients.
  • Support 1-2 accounts based on the scale and complexity of the business and scope of deliverables.
  • Research and develop media plan scenarios for assigned clients.
  • Partner with Local Investments, Kinesso, and Partnership Investments to develop partner lists, RFP details, and evaluations before client recommendations.
  • Support presentation development through research, timeline check-ins, discussion participation, and contributing to or preparing and writing slides for client presentation decks.
  • Partner with the analytics team to implement measurement objectives and taxonomy.
  • Support campaign implementation and execution, quality assurance, monitoring and optimization, and insightful reporting.
  • Use the IGNITE planning strategy process as part of client teams to ensure robust analysis of the business and media role.
  • Visualize, summarize, and develop insights and implications for competitive reporting.
  • Gather, organize, and present competitive research and spending data pending the leader's readiness assessment.
  • Use planning tools such as Kismet and reach/frequency tools to determine the optimal media mix across channels and plan delivery.
  • Apply media math and calculations while working with and managing numbers.
  • Maintain updated costs and media plan details in Media Tools or client flowchart software.
  • Confirm client media authorization approval for Partner Investments and Kinesso to set up buys, issue Insertion Orders, and reconcile buys and traffic assets to vendors.
  • Assist with the billing process, update team status documents, and work across internal cross-functional teams including Video Investments, R&D Labs, and creative.
  • Maintain familiarity with Insights + Action and Radical + Disruptive capabilities, processes, and approaches to support their integration into media plans.
  • Contribute ideas for creative media tactics.
  • Participate in a diverse, inclusive, and creative culture.
  • Collaborate with the peer group to share work and inspire junior team members regarding creative thinking, accountability, and thought leadership.
  • Develop the skill and knowledge base of more junior employees and supervise, advise, and counsel direct reports.

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2007

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Simplify Jobs

Simplify's Take

What believers are saying

  • Omnicom closed the IPG acquisition on November 26, 2025, expanding buying power.
  • Retail media demand keeps rising, rewarding Mediabrands' cross-network optimization tools in 2026.
  • French teams trained on AI agents by September 2025, boosting productivity and pitch speed.

What critics are saying

  • Omnicom retired IPG Mediabrands in December 2025, erasing the standalone brand.
  • Eileen Kiernan exits in early 2026, destabilizing client relationships and leadership continuity.
  • Merger integration after November 2025 threatens layoffs, client defections, and margin pressure through 2026.

What makes IPG Mediabrands unique

  • Retail Media Solution spans cross-retailer measurement, optimization, and audience management.
  • UM, Initiative, and Mediahub still deliver global buying scale across 47 billion dollars.
  • Interact integrates Gemini, Claude, and Llama for internal planning automation in 2025.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

Company News

Yahoo Finance
Jul 18th, 2023
Ipg Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches

SalesTechStar
Aug 25th, 2020
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.