I

IPG Mediabrands

Global media planning, buying, analytics

Senior Media Planner

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$70k - $75k

About the Job

Requirements

  • Experience planning or buying media, while developing additional acumen of the cross-channel media marketplace and planning essentials, including delivery levels and flighting across Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, and OOH.
  • Ability to multitask while maintaining attention to detail, manage time, demonstrate organizational skills, and meet deadlines.
  • Verbal, written, and presentation skills, and the ability to think on one's feet.
  • Strong mathematical abilities.
  • Proficient computer skills in Microsoft Word, Excel, and PowerPoint, and knowledge of DCM, Prisma, comScore, and MRI.
  • Must be able to occasionally travel to supported markets or client events.
  • At least 2 years of media planning experience.

Responsibilities

  • Attend client status meetings, take notes, summarize next steps, and provide them to a Supervisor or Manager for approval before distribution.
  • Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action, Radical + Disruptive, and extended specialty teams.
  • Monitor client and marketing industry trades, media plan performance reporting, and competitive activity to surface industry updates, performance insights, and opportunities for the team and clients.
  • Support 1–2 accounts, depending on the scale and complexity of the business and scope of deliverables.
  • Research and develop media plan scenarios for assigned clients.
  • Partner with Local Investments, Kinesso, and Partnership Investments to develop partner lists and request-for-proposal details, and evaluate them before client recommendations.
  • Support presentation development by conducting research, creating check-ins throughout the timeline, participating in discussions, and contributing to or preparing and writing slides for client presentation decks.
  • Partner with the analytics team to implement measurement objectives and taxonomy.
  • Support campaign implementation and execution, quality assurance, monitoring and optimization, and conduct insightful reporting.
  • Use the IGNITE planning strategy process—Implement business intelligence, generate multiple audience segments, Navigate the investment, tap into culture, and Evolve with speed and precision—as part of client teams to ensure robust analysis of business and media roles.
  • Visualize, summarize, and develop insights and implications for competitive reporting.
  • Gather, organize, and present competitive research and spending data, subject to the leader's readiness assessment.
  • Use planning tools such as Kismet and R/F to determine the optimal media mix across all channels and plan delivery.
  • Apply media math calculations and demonstrate proficiency in working with and managing numbers.
  • Maintain updated costs and media plan details in Media Tools or client flowchart software.
  • Confirm client media authorization approval so Partner Investments and Kinesso can set up buys, issue insertion orders, reconcile buys, and traffic assets to vendors.
  • Assist with the billing process, update team status documents, and work across internal cross-functional teams, including Video Investments, R&D Labs, and creative.
  • Maintain familiarity with Insights + Action and Radical + Disruptive capabilities, processes, and approaches to support integration into media plans.
  • Contribute ideas for creative media tactics.
  • Participate in a diverse, inclusive, and creative culture.
  • Collaborate with the peer group to share work and inspire junior team members in creative thinking, accountability, and thought leadership.
  • Develop the skill and knowledge base of more junior staff and supervise, advise, and counsel direct reports.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

Recently Posted Jobs

Explore more opportunities at IPG Mediabrands

See more jobs