Council Membership Coordinator

We are Girl Scouts

Girl Scouts create the world they want to live in and strive to make it better every single day. They explore their strengths, take on new challenges, and can always be themselves, regardless of background or ability.

Supported by adult volunteers and mentors right here in our community, as well as millions of alums around the globe, Girl Scouts lead the way as they discover who they are and how they can make the future a brighter place.

Job Purpose

The Council Membership Coordinator is responsible for growing and sustaining girl membership across Hawaiʻi through community-driven recruitment and retention strategies. This role activates and supports a network of volunteers, troops, girls, families, island managers, and community partners to expand access to Girl Scouting and ensure every interested girl is connected to the right troop experience.

The Council Membership Coordinator leads council-wide membership initiatives, including recruitment campaigns, renewal efforts, and promotional programs, while building strategic partnerships that connect Girl Scouts with new families and underserved communities. Success is measured by membership growth, member engagement, and the effectiveness of council-wide recruitment and retention efforts that contribute to the organization's long-term goal of serving 5,000 girl members within the next decade.

Job Responsibilities

25% - Membership Growth & Recruitment

• Coordinate and implement council-wide membership recruitment strategies and campaigns.
• Manage recruitment initiatives, including the Girl Recruitment Patch program and other membership incentives.
• Support island managers in planning and executing year-round recruitment activities, including Extended Year promotion.
• Develop tools, resources, and opportunities that empower community members to recruit new girls and families effectively.
• Monitor recruitment event and lead performance metrics, including lead volume and conversion rates, to inform best practices.
• Utilize national Girl Scouts campaigns and partnerships to execute recruitment events and activities that generate qualified leads.
• Develop and implement lead generation strategies, including events, digital and social outreach, school and partner channels, and referral programs, to build a consistent pipeline of prospective girls and families.
• Manage leads from first inquiry through troop placement and registration, ensuring timely follow-up, accurate tracking in Salesforce or the membership database, and no interested family is lost.

15% - Membership Retention & Renewal

• Lead annual membership renewal efforts, including Early Bird promotions.
• Implement strategies that encourage member retention and improve renewal rates.
• Track membership trends and provide recommendations to strengthen year-over-year growth.
• Inform the 350 girl recruitment budget and assist the Director of Membership with budget implementation.

20% - Member Placement & Customer Experience

• Ensure prospective members and families are connected with the troop that best fits their location, interests, and needs.
• Collaborate with volunteers and staff to support successful troop placement and onboarding.
• Provide responsive customer service to families interested in joining Girl Scouts.

10% - Data Quality Management

• Track recruitment, placement, renewal, and membership growth metrics.
• Maintain accurate, complete, and timely membership records and reporting systems.
• Manage membership data quality by following the GSUSA Data Quality Calendar and completing required clean-up tasks and deadlines.
• Maintain a GSH Council membership data quality score above 90% through regular audits, error identification and correction, and follow-up with volunteers and staff on missing or inaccurate records.
• Analyze recruitment and retention data to evaluate program effectiveness and inform future strategies.
• Monitor progress toward council membership goals and provide regular updates to leadership.

10% - Community Partnerships

• Cultivate and maintain relationships with schools, youth-serving organizations, community agencies, and family-focused programs such as Head Start.
• Identify and develop new partnership opportunities that increase awareness of and access to Girl Scouts.
• Represent the council at community events, partnership meetings, and outreach activities.

20% - New Troop Development

• Identify communities with unmet demand and lead efforts to establish new troops throughout Hawaiʻi.
• Use membership and demographic data to identify opportunities for troop expansion and community growth.
• Collaborate with the council volunteer manager, island managers, service units, schools, community organizations, and families to seed new troops in targeted growth areas.

Job Qualifications

Education

Bachelor's degree or equivalent combination of education and relevant experience.

Experience & Qualifications

• Experience in membership development, community engagement, sales, marketing, nonprofit programs, or a related field.
• Strong organizational, project management, and follow-through skills.
• Excellent written and verbal communication skills.
• Ability to analyze data, manage multiple priorities, and achieve measurable goals.
• Proficiency with Microsoft Office, Salesforce, or membership databases.
• Ability to travel throughout Hawaiʻi for meetings, events, and community engagement activities.

Preferred Characteristics

The ideal candidate is:

• Relationship-oriented and skilled at building trust with families, volunteers, and community partners.
• Goal-driven and motivated by measurable outcomes.
• Organized and detail-oriented, with strong follow-through.
• Collaborative, adaptable, and comfortable working across multiple islands and communities.
• Passionate about expanding opportunities for girls through the Girl Scout Leadership Experience.

Success Measures

• Growth in overall girl membership.
• Increased recruitment activity led by volunteers and community partners.
• Strong membership renewal and retention rates.
• Successful troop placement and onboarding of new members.
• Expansion of strategic community partnerships.
• Membership data quality score maintained above 90%, in line with the GSUSA Membership Data Quality Calendar.
• Progress toward the council's long-term goal of serving 5,000 girl members within 10 years.