At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft Media is Lyft’s newest and fastest-growing vertical, aimed at creating the world’s largest transportation advertising network. We develop products that enable brands to engage with our unique audience throughout their transportation journeys. In this role, you will have the unique opportunity to build a new set of advertising products from the ground up in a fast-paced environment.

As a Senior Product Leader, you will be responsible for driving innovation within our Ads Experience team. Our goal is to offer compelling ad solutions for our advertisers while providing riders with contextual, relevant content. We are seeking an experienced Ad Tech Product Manager with exceptional creativity, strategic thinking, and analytical skills to significantly contribute to Lyft’s revenue growth.

Responsibilities:

• Define and drive the creation of the product strategy for our Ad Experience Team
• Clearly communicate roadmaps, priorities, experiments, and decisions across a wide spectrum of audiences from advertisers to executives
• Completely own your team’s products – existing or new – from ideation, through development, launch, growth, and maintenance
• Develop a customer & business-focused product roadmap, build alignment, and influence cross-functional stakeholders across product and other partnering teams (Sales, Data Science, Finance, Engineering, Design, etc.)
• Deeply understand the needs and motivations of our customers (advertisers, riders, and drivers) as well as the competitive landscape to inform the product roadmap

Experience:

• 10+ years of experience in product management
• 5+ Experience working on retail media / commerce media ad networks and products
• Natural leadership and ability to make things happen. You manage project ambiguity, complexity, and interdependencies in an organized and structured way
• Strong communication skills and intuition for communication strategy at every level — within teams, execs, advertisers, to press, and other audiences
• Deep knowledge of digital advertising technology including ad servers, programmatic exchanges, SSPs / DSPs, attribution, measurement, audiences, targeting, and more
• Deep understanding of the advertising industry including agencies, direct buyers, mobile, display, CTV, and OOH – including relationships with key stakeholders

Benefits:

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected base pay range for this position in the New York City area is $200,000 - $250,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.