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Hewlett Packard Enterprise

Builds servers, networking and private cloud

Product Marketing Manager - HPE Private Cloud

Product MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • A bachelor's degree in Marketing, Business, Communications, or a related field is required; an MBA is a plus.
  • At least 8 years of product marketing experience leading go-to-market for enterprise technology, including private or hybrid cloud, infrastructure, platforms, or SaaS, with a track record of successful launches and pipeline impact.
  • Ability to build compelling narratives and messaging frameworks for technical and executive audiences.
  • Demonstrated experience positioning complex offerings in competitive, fast-moving markets and influencing cross-functional teams without direct authority.
  • Strong understanding of the private and hybrid cloud market landscape, buyer personas, and enterprise use cases such as modernization, governance, security, cost optimization, and SaaS.
  • Strong written and verbal communication skills, including executive-level storytelling and presentations.
  • Expertise building customer-facing assets and activations, including customer decks, solution briefs, battlecards, and sales plays, and driving adoption through field readiness.
  • Strong analytical skills and ability to use data to inform positioning and go-to-market decisions.
  • Strong project management, influencing, and cross-functional collaboration skills.

Responsibilities

  • Participate in marketing strategy and execution for HPE Private Cloud solutions.
  • Own positioning, messaging, launches, and integrated campaigns that drive awareness, consideration, and demand, translating product capabilities into customer value and competitive differentiation.
  • Work with product management, sales, channel and alliances, demand generation, and field marketing teams to build integrated go-to-market plans, create customer-facing assets and activations, and deliver campaigns and events that drive pipeline and adoption.
  • Partner with product management to ensure launch readiness and maintain consistent platform narratives across web, sales motions, and partner communications.
  • Develop positioning, messaging, and value propositions for HPE Private Cloud solutions, translating capabilities into differentiated customer outcomes and proof points.
  • Develop integrated go-to-market plans covering audiences, segments, use cases, and routes to market in partnership with product, sales, field marketing, and channel teams.
  • Lead launches, refreshes, and lifecycle communications, including launch messaging, readiness, and cross-functional execution cadence.
  • Create and maintain core marketing assets and sales enablement materials, including web messaging, solution briefs, pitch decks, battlecards, FAQs, and sales plays, ensuring consistency across platform narratives and motions.
  • Partner with demand generation teams to shape campaigns, offers, and content journeys that drive awareness, consideration, and pipeline for priority segments and use cases.
  • Own competitive intelligence and differentiation by monitoring market trends, developing competitive positioning, and equipping sales with talk tracks and objection handling.
  • Collaborate with product and finance on packaging, pricing, and offer strategy; support business cases and value messaging that improve win rates and attach.
  • Drive alignment across product, sales, geo/field, partners, and AR/PR by reviewing and standardizing messaging, ensuring clear briefs, and measuring program impact through closed-loop reporting and insights.

Desired Qualifications

  • An MBA is a plus.

About the Company

Hewlett Packard Enterprise

Builds servers, networking and private cloud

Hewlett Packard Enterprise sells servers, storage, networking and hybrid cloud software to large companies, governments and service providers. Its GreenLake platform lets customers run on-premises hardware as a metered cloud service, and its Cray supercomputers run national lab and AI training workloads. The networking business, built on Aruba and Juniper Networks, supplies campus, data-center and routing equipment. Revenue comes from hardware sales, multiyear support contracts, financing and subscriptions. The company traces its roots to Hewlett-Packard, founded in 1939, became a separate public company in 2015 and is headquartered in Houston, Texas.

Company size
10,001+
Company stage
IPO
Headquarters
Houston, TX
Founded
1939

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