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Volaris Group

Acquires and grows vertical market software

Growth Marketing Specialist

Full-TimeUpdated on 10/14/2026
€4k - €4.5k+ Annual company bonus
Mid
Rotterdam, Netherlands
In Person
Growth & MarketingGrowth Marketing

About the job

Requirements
  • HBO work-and-thinking level.
  • At least 4 years of work experience in a marketing role.
  • Experience setting up campaigns and workflows in a system such as HubSpot.
  • Knowledge of search engine optimization and search engine advertising best practices.
  • Good spoken and written Dutch language skills.
  • Ability to work independently in a dynamic environment.
  • Ability to work across marketing, sales, and international colleagues.
Responsibilities
  • Develop and execute lead-generation campaigns.
  • Develop campaigns around products, target groups, and market opportunities.
  • Test new propositions and messaging.
  • Build workflows and nurturing programs.
  • Optimize lead scoring.
  • Segment target groups.
  • Improve conversion paths.
  • Provide content-related direction to search engine advertising and search engine optimization partners, evaluate their results, and identify optimization opportunities.
  • Analyze campaign performance and lead quality, create dashboards and reports, and propose improvements.
  • Test new artificial intelligence tools and apply artificial intelligence to content, campaigns, and automation.
  • Introduce new marketing experiments.
  • Discuss marketing strategy and underserved target groups with the Marketing Director, and consider how to strengthen the customer journey.
Desired Qualifications
  • Actual HubSpot experience.
  • Knowledge of French.
  • Experience with artificial intelligence or agentic artificial intelligence.
  • Experience in e-commerce.

About the company

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Volaris Group

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Website

Volaris Group buys and grows vertical market software companies, operating as an owned group within Constellation Software. It improves these companies by providing governance, strategic guidance, and shared resources to support product development and process improvements. Unlike others that flip acquisitions, Volaris keeps companies long-term and uses a common playbook of best practices to drive cross-portfolio growth. Its goal is durable, sustainable growth across its portfolio through strong, lasting ownership.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Mississauga, Canada

Founded

2011

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Simplify Jobs

Simplify's Take

What believers are saying

  • Teknisa joined Volaris on October 2, 2026, deepening Brazil vertical-market exposure.
  • Volaris launched a recommended cash offer for Triona on October 1, 2026.
  • Matrix Booking and LoginRadius acquisitions expand AI automation and identity-security cross-sell opportunities.

What critics are saying

  • Symplicity founder sued Volaris on July 31, 2026 in Delaware Chancery Court.
  • Acquisition dependency makes organic growth irrelevant if sellers stop accepting Volaris offers.
  • Integration sprawl across 14 deals can swamp management and dilute operating discipline.

What makes Volaris Group unique

  • Constellation-backed buy-and-hold model keeps acquired software brands independent forever.
  • Volaris completed 14 acquisitions across 10 vertical markets in first-half 2026.
  • It builds dense niche portfolios, from Brazil foodservice to UK security and Nordic education.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Work Hours
  • Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%
Volaris Group
Oct 13th, 2026
Volaris Group Strengthens Presence in Marketing and Sales Tech Industry with Acquisition of ClickDimensions - Volaris Group

ATLANTA (January 9, 2023) – Volaris Group (“Volaris”) today announced it has acquired ClickDimensions, a provider of technology to unify sales and marketing efforts for small to medium businesses, from Accel-KKR, a private equity firm focused on software and tech-enabled businesses. Volaris is committed to building durable, world-class companies and…

GlobeNewswire
Oct 2nd, 2026
Teknisa joins Volaris Group.

Teknisa joins Volaris Group. TORONTO, Oct. 02, 2026 (GLOBE NEWSWIRE) - Volaris Group announced today the acquisition of Teknisa, a provider of software solutions for the corporate foodservice and retail vertical. With 36 years of history, Teknisa's mission is to serve its clients through technology. Founded in 1990 in Belo Horizonte (MG), it currently serves more than 900 companies across Brazil with a team of over 450 employees. Its portfolio includes complete management solutions for corporate foodservice - such as corporate catering and school and hospital meals - and for food retail, covering everything from kitchen, dining room, self-service and delivery operations to administrative modules (ERP, financial management, HCM and service management). "Teknisa is a leading technology provider for corporate foodservice and food retail in Brazil, with more than three decades dedicated to deeply understanding its customers' operations - from industrial kitchens, schools, and hospitals to restaurant chains," said Pedro Cruz, Group Leader at Volaris Group. "Its addition marks an important step in strengthening Volaris as a group of software companies and brings us closer to our purpose of building the largest and most active community of technology professionals and companies in Latin America." "After careful consideration, always prioritizing the well-being of our clients and employees, we believe this new phase represents a great opportunity to strengthen Teknisa. We are entering a new cycle of sustainable, continuous growth without giving up the principles that have always guided our work: commitment, quality, closeness and service excellence," said George Lima, co-founder and Co-CEO of Teknisa. "Teknisa has the attributes we look for: a strong position in its vertical market and a solid business model based on close relationships with its clients. This acquisition contributes meaningfully to our accelerated growth in the region and confirms our intention to continue investing in software companies with strong potential for future expansion," said Eduardo Miyaki, Portfolio Head of M&A at Volaris, who led the Teknisa acquisition. Teknisa will continue to operate as an independent business unit within the Pedro Cruz Group, part of the Volaris Latam portfolio - Constellation Software's largest portfolio in Latin America - managed by Puneet Soni. About Volaris Group Volaris acquires, strengthens and grows technology companies that operate in vertical markets. As part of Constellation Software Inc., Volaris's mission is to support the sustainable growth of its businesses, whether through organic innovation, operational excellence or strategic acquisitions. Learn more at: www.volarisgroup.com

Benzinga
Sep 15th, 2026
Volaris Group acquires Matrix Booking, UK workplace booking software provider

Volaris Group has acquired Matrix Booking Limited, a UK-based provider of meeting room and desk booking software for government departments, NHS organisations, and other public sector bodies. The company's software helps organisations manage workspace usage, including meeting room reservations and desk booking across distributed estates. Matrix Booking was acquired from the Matrix Booking Employee Ownership Trust. Under Volaris Group's ownership model, the company will continue operating as a standalone business, retaining its brand, customer relationships, and operating independence. Ian Jones, chief customer officer at Matrix Booking, said customers can expect the same teams and standards, now backed by a global organisation committed to long-term investment. The acquisition will enable increased investment in AI and automation. Volaris Group is an operating group of Constellation Software Inc.

Volaris Group
Sep 15th, 2026
Volaris Group acquires Matrix Booking, UK provider of workplace booking software.

Volaris Group acquires Matrix Booking, UK provider of workplace booking software. September 15, 2026 TORONTO - August 24, 2026 - Volaris Group today announced the acquisition of Matrix Booking Limited, a UK-based provider of meeting room and desk booking software used by government departments, NHS organizations and other public sector bodies across the United Kingdom. Matrix Booking's software helps organizations manage how their people use physical workspace, covering meeting room reservations and desk booking across distributed estates. The business has built its practice around a single objective: helping people make the most of the time they spend in the office. That focus has proven even more important as UK public sector organizations have moved toward hybrid working patterns and more intensive use of shared buildings. "What stood out during our conversations with Matrix Booking's customers was how consistently positive they were - not just satisfied with the software, but genuinely enthusiastic about the team behind it," said Andrew Humphrey, Volaris Group Portfolio Manager for the UK and Ireland. "That kind of customer relationship takes years to build, and it tells you a great deal about how a business operates. The Volaris Europe team is looking forward to supporting the team as they build on that success." Matrix Booking was acquired from the Matrix Booking Employee Ownership Trust. Under Volaris Group's permanent ownership model, Matrix Booking will continue to operate as a standalone business, retaining its brand, its customer relationships and its operating independence. "This is a great forward step for Matrix Booking. Our customers can expect the same teams, the same focus and the same high standards they've always had - now backed by a global organization committed to long-term investment," said Ian Jones, Chief Customer Officer at Matrix Booking. "For us that means more investment in AI and the automation that our customers are already asking for, and an even faster pace of innovation across the board." About Volaris Group Volaris Group acquires, strengthens, and grows vertical market technology companies. As an Operating Group of Constellation Software Inc. (CSI), Volaris focuses on enabling businesses to thrive in the markets they serve - through investment in people, products, and customer relationships. Learn more at www.volarisgroup.com.

Financial Post
Aug 31st, 2026
Volaris Group acquires Biodiv-Wind, France's market leader in bird detection systems for wind farms

Volaris Group has acquired Biodiv-Wind, a French market leader in real-time bird and bat detection systems for onshore wind farms. The company combines hardware and software to help wind-farm operators comply with environmental regulations. Biodiv-Wind filed its first patent in 2008 and began commercial operations in 2015. It now has over 700 systems installed, primarily in France, with presence in Europe and Latin America. The company's technology uses cameras, radars and sensors integrated with turbine control systems. Founder and CEO Henri-Pierre Roche will continue leading the business under Volaris Group's ownership. The acquisition aligns with growing demands for renewable energy development whilst protecting biodiversity, particularly in migratory corridors and high-regulatory zones.