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Cumulus Media

Operates radio stations and syndicated programming

Multimedia Account Executive

Field SalesUpdated on Nov 10
Full-timeNew Orleans, LA, USA

About the Job

Requirements

  • At least two years of sales experience is required.
  • A valid driver's license is required because regular travel is essential, including meeting clients and prospects and attending business-related events.
  • The role requires developing new business relationships in outside sales, preparing and presenting sales opportunities, and presenting post-sale successes to clients and prospective clients.
  • The role requires a strong understanding of lead generation and the ability to connect with viable prospects.
  • The role requires comprehension of sales metrics to fill a sales funnel and maintain a constant pipeline of new business.
  • The role requires proficiency with the Microsoft Office suite, social networking platforms, and customer relationship management tools; this is highly preferred.
  • The role requires the ability to identify client business needs by understanding client goals, objectives, processes, external environments, and market and consumer trends.
  • The role requires the ability to create customized marketing solutions, deliver integrated multi-platform sales presentations, negotiate and close business, manage time effectively, assist in developing creative messaging, prospect for new clientele, and follow station and corporate procedures.
  • The role requires familiarity with the company's media, digital, streaming, social media, event, and specialized programming products and resources, with a commitment to ongoing product learning.

Responsibilities

  • Manage relationships with dozens of local and regional businesses, protect and grow revenue, and identify and create business opportunities with existing and new clients.
  • Provide marketing solutions to help customers achieve their business goals and implement initiatives aligned with personal, company, and corporate directives and revenue targets.
  • Develop customized marketing solutions based on clients' needs, objectives, processes, and market and consumer trends.
  • Deliver informed multi-platform integrated sales presentations using broadcast, digital, and event tactics to foster brand loyalty and achieve client results.
  • Negotiate and close business that drives revenue and fosters long-term client relationships across media and platforms.
  • Represent the company's full suite of products and services, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements; assist with creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, maintaining a full pipeline of sales prospects.
  • Prepare orders, resolve billing issues, and submit regular sales reports, pipeline lists, forecasts, and competitive analyses in accordance with station and corporate procedures.
  • Collaborate on opportunities that represent the company brand and help clients achieve success.
  • Travel regularly to meet clients and prospects and attend business-related events.

Desired Qualifications

  • Experience in broadcast, media, or digital advertising sales is highly preferred.
  • A bachelor's degree in business, marketing, or a related field is preferred but not required.
  • Proficiency with the Microsoft Office suite, social networking platforms, and customer relationship management tools is highly preferred.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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