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Omnicom Group

Global marketing, media, and PR network

Associate Director, Paid Social

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$120k - $130k

About the Job

Requirements

  • Substantial experience in account management, planning, and/or performance media.
  • Very strong experience developing robust, creative, and innovative paid social, native advertising, or content marketing programs in excess of $1 million annually.
  • Strong understanding of cross-channel planning, including coordination of digital and offline media efforts.
  • Extensive experience writing and presenting relevant information.
  • Understanding of marketing and communications processes, with the ability to execute streamlined processes across clients, media partners, and other agencies.
  • Demonstrated ability to grow junior talent and help develop team skills and careers.
  • Knowledge of all social platforms, including understanding buying and reporting within platforms at this level for quality assurance and team training.

Responsibilities

  • Understand client goals and business needs and act as a strategic partner by providing insightful, innovative, and data-driven paid social recommendations.
  • Provide strategic recommendations for media budget allocation and manage partner endeavors, negotiate deals, or ensure agency rates are applied.
  • Oversee all elements of social campaigns to ensure executional excellence, implementation of best practices, and channel innovation.
  • Provide guidance on new Paid Social opportunities as the subject matter expert for assigned clients, translating industry jargon and concepts for clients and internal stakeholders.
  • Evolve team processes and align paid social strategy and team work with other channel disciplines in support of assigned clients; participate in strategic media planning and execution.
  • Play an active role in conflict resolution and identify, manage, and resolve problems before they escalate.
  • Ensure billing and budget accuracy, troubleshoot issues, and escalate when needed.
  • Serve as a resource for Managers, Senior Associates, and Associates by providing advice, counsel, career development, training, and motivation.
  • Oversee Asana for task management and team collaboration.
  • Perform quality assurance on initial campaign builds to ensure tracking, budgets, audiences, creatives, and timing are correct.
  • Oversee client budgets to ensure plans do not exceed Media Authorizations and report budget plans and commissions to internal finance teams.
  • Directly manage Managers, Senior Associates, and Associates, depending on team structure.
  • Ensure Managers who are new to managing employees provide actionable feedback, set goals, and identify growth opportunities for their teams.
  • Provide mentorship and client management guidance and ensure a positive working environment across the team.
  • Share best practices and shortcuts learned through industry experience.
  • Delegate and manage workload to ensure fairness and growth opportunities, help other team members, and support junior members.
  • Provide input for promotions, oversee performance improvement and on-track plans, and keep department leads updated on wins and watchouts.

Desired Qualifications

  • Agency experience is preferred.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1944

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