Full-Time

Copywriter

Emotive Growth

Posted on 6/27/2024

Emotive

Emotive

51-200 employees

SMS marketing and advertising tools for eCommerce

Consulting
Consumer Software

Junior, Mid

Remote in USA

Category
Copywriting Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Requirements
  • Must have professional writing experience as a Copywriter for an eCommerce company
  • Experience working with external customers on copy or agency experience is preferred
  • BA/BS degree in English, Journalism, Communications, Marketing or relevant field
  • Knowledge of SEO and web traffic metrics to drive content marketing decisions
  • Understand that SEO and dev go-hand-in-hand. Have an understanding of how SEO and site architecture work, and have a desire to create websites that showcase heightened creative design that accommodates content that will rank organically
  • Familiarity with social media platforms
  • Ability to learn new concepts quickly
  • Ability to juggle multiple projects/tasks
  • Experience successfully communicating with clients
  • Ability to take constructive criticism and to seek out/act upon feedback
  • Strong interest in learning about new industries
  • Strong interpersonal skills
  • Excellent time management skills
  • Self-managed person who is driven and motivated to succeed
Responsibilities
  • Develop a content strategy aligned with short-term and long-term marketing goals. Types of content include whitepapers, case studies, blog posts, content power pages, guides, email copy, etc.
  • Create grammatically clean long-form copy as well as effective headlines, taglines, calls-to-action, blog posts, etc.
  • Write in multiple styles and for multiple formats as required by client style and prospect personas
  • Collaborate with other team members to ensure creative concepts, tactics and copy are in line with client style, voice and messaging and with a keyword strategy
  • Positive impact on client satisfaction levels, contributing to the agency’s overarching goal of delivering a truly remarkable client experience, as well as to its client retention objectives
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with industry news and developments

Emotive.io offers tools for eCommerce businesses to enhance their revenue through SMS marketing, advertising, and first-party attribution software. The platform enables two-way SMS conversations to boost conversion rates and includes a first-party pixel tool for tracking advertising effectiveness. Operating on a subscription model with a 14-day free trial, Emotive.io guarantees a 5x return on investment for its clients. The company also provides resources and training to support clients in their marketing efforts, emphasizing strong customer support throughout the process.

Company Stage

Series B

Total Funding

$56.6M

Headquarters

Los Angeles, California

Founded

2018

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

13%

2 year growth

-22%
Simplify Jobs

Simplify's Take

What believers are saying

  • Emotive's acquisition of Bloom Digital expands its all-in-one growth platform.
  • The rise of personalized marketing strategies aligns with Emotive's NLP capabilities.
  • Increased adoption of AI-driven chatbots enhances Emotive's conversational SMS marketing.

What critics are saying

  • Increased competition from SMS marketing platforms like Postscript and Attentive.
  • Potential backlash from privacy-conscious consumers due to first-party pixel tracking.
  • Dependence on the eCommerce sector, sensitive to economic fluctuations.

What makes Emotive unique

  • Emotive offers a unique two-way SMS conversation feature to boost conversion rates.
  • Their first-party pixel tool helps businesses track sales across advertising channels.
  • Emotive's NLP capabilities enable personalized marketing strategies for eCommerce brands.

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