UI & SDK Web Engineer

How to create culture at a 100% remote company. Culture is a loaded word. I could wax poetic about what culture even means for an embarrassing amount of time. When Embrace got word that embrace.io were (again) on the Forbes list of Best Startup Employers, I began thinking about its culture and how it has continued to thrive and evolve in a fully remote environment. Culture isn't about company values or flashy team building exercises, though those things certainly have a time and place. It's about the way embrace.io take those tangible representations of culture and how embrace.io choose to act with that knowledge (especially when no one else is looking). You can see glimpses of culture in the way embrace.io talk to and about each other, its customers and even its product - but to look for what you can't always see, it starts with what you can. Cultural tenets of Embrace. Embrace's company values were thoughtfully planned and, while they have been iterated on a bit since their initial inception, their core remains the same: Perspective: Seeking to understand your perspective Investing: Investing in discovering value, unprompted Honesty: Delivering brutal honesty kindly Simplest: Finding the simplest solutions by focusing on outcomes Ownership: Empowering yourself and others through solutions, not answers Dark Humor: Finding levity together, even when tackling hard problems These cultural tenets guide the way embrace.io interact with folks in its day to day, both in and out of its company. embrace.io even intentionally use these values to craft thoughtful questions during its interview process as a method to reinforce its culture as embrace.io grow. While these values may be the framework to its culture, they aren't the reason why it's special. Having words on paper is great, but the way its team lives these values is why they matter. Dark Humor is essential. My favorite example is what embrace.io call value zero: "Dark Humor". It's where you see Embrace's tenets really shine. To embrace.io, Dark Humor isn't (just) laughing at taboo jokes, but finding positivity and joy in things that may be challenging or difficult. It's no secret that being at a startup has its ups and downs, but how you weather those in your day to day as a company speaks volumes. The fact is: things don't always go right, your product will break, you will lose a sale, and you will have friction. Its ability to pull things together as a team and bring levity to the occasion wins out every time. Culture is cultivated face-to-face, even for a fully distributed company. Another clear tangible in Embrace's culture is that embrace.io love getting together. embrace.io make an concerted effort as a fully remote company to get together a few times a year as both a full company and as individual teams. Ask most anyone who has been here for more than a few months, and they can tell you a story about meeting a fellow Embracian in person. embrace.io all pause its lives for a few days each year to gather for its annual company trip, the highlight of intentional culture at Embrace. What's special about these trips isn't the cool locations embrace.io go to (like Napa, Palm Springs or Austin), it isn't the fun activities embrace.io do together (like White Water Rafting, Food Tours or Boating), and it certainly isn't the important presentations that brought embrace.io together in the first place. What's special is the interactions embrace.io get to have with each other and the connective tissue it brings to its day-to-day remote work. embrace.io all walk away from these trips with a story, a new friend - or at the very least a new-found appreciation for the person sitting on the other side of the screen. These retreats are packed to the gills with activities, team meals, and strategic bonding time. But it isn't the flashy things that make the biggest impact. Money can't buy better team building than folks from all departments working together to clean up a space and taking out the trash after a 50-person meal. These micro moments of teamwork become stories and inside jokes, and eventually, company lore that is ingrained in who embrace.io is. Is it hard work? Yes, but it's more than worth it. Each of these events is logistically unique and full of finicky details. I can sometimes find myself focused on the agenda and lost in the execution of the event. However, at every single gathering, I make myself find a moment to pause and look around the room at my coworkers. I see folks in different departments talking and laughing like they have been friends for decades (to be fair some have). I see entire teams singing karaoke songs together while ICs and VPs swap stories about first jobs over tacos. Finding these moments has brought me to tears more than once over my last eight years at Embrace. Every single person who has come through these (virtual) doors has made a positive impact on my life and this company in one way or another. Right culture + right people. The biggest danger to any company culture is its own makers. No amount of intentional culture matters if you hire or keep the wrong people. But when you hire the right people, you create a company and environment that people want to be in - one that brings out the best in people. The people then channel that same energy into their work, the product and the greater community. Embrace is lucky to have the culture it does and the incredible people that make it so. Want to join embrace.io? Victoria Stepp is the head of people operations at Embrace. She's been with the team since Embrace's early days, joining the company in 2017. Victoria prides herself on her role in shaping Embrace's company culture and maintaining its values of honesty, perspective, ownership, and more. She's been integral in fostering this culture and growing the team from its initial size of seven people to today's number of more than 80. Explore the significance of office anniversaries in fostering employee retention and engagement, as embrace.io delve into the positive impact of acknowledging and celebrating milestones, fostering a sense of belonging, and reinforcing company culture, ultimately creating a more motivated and committed workforce.

Embrace MCP Server is now GA. The larger AI landscape moves ever faster, and the same is true for innovation at Embrace. embrace.io launched the Embrace MCP Server in beta just over a month ago, and the feedback from customers has been incredible. embrace.io love hearing about all the different ways you're incorporating Embrace data into your AI workflows, so keep that feedback coming! embrace.io is excited to share that embrace.io is now making the Embrace MCP Server generally available. Head to its docs for how to start investigating crashes, monitoring app health, and analyzing trends directly from your AI systems. embrace.io'll cover some highlights from the current Embrace MCP Server use, and then share a sneak peek at new tools embrace.io has recently added as well as how embrace.io is expanding the data and insights you can query in the future. Current use of Embrace MCP Server. Customers are already querying the Embrace MCP Server to access data on over 70 apps, using AI clients like Claude, Cursor, OpenCode, Windsurf, Codex, and more! It launched with the following six tools: * `list_apps`: Find and search applications in your Embrace workspace * `get_app_details`: Get health metrics, crash-free rates, and session counts for an app * `get_top_versions`: Identify which app versions are most widely used * `list_crashes`: List top crashes ranked by frequency and user impact * `get_crash_details`: Get detailed information about a specific crash group * `get_crash_stack_samples`: Fetch actual stack traces for crash analysis While embrace.io has seen regular usage from all its available tools, the most popular tools are the ones for investigating crashes. See how this works in practice below. This demo shows connecting to the Embrace MCP Server, viewing available tools, and using natural language to explore what data you can access. A common workflow here is starting with a health check to look for any regressions. If you notice a crash spike, you can prioritize new ones by user impact and then start your investigation by pulling stack traces directly into your terminal. If you need more context about the app, device, or user experience to track down the root cause, you can then head to the Embrace dashboard to review full User Timelines. What's new in the Embrace MCP Server. Crashes are just the beginning. embrace.io has now added network performance tools to the Embrace MCP Server so you can quickly check network endpoint health, review trends, and break down errors and latency across multiple dimensions like country, OS, device, app version, and more. Here's the list of new network performance tools you can use today: * `list_network_domains`: List all domains the app communicates with * `list_network_endpoints`: List endpoints ranked by latency/errors/volume * `get_network_endpoint_errors`: Get error breakdown (4xx, 5xx, connection) * `get_network_endpoint_latency`: Get latency distribution and percentiles * `get_network_endpoint_breakdown`: Break down by country, OS, device, etc. * `get_network_endpoint_timeseries`: Get metrics over time Here are just a few questions you can answer with this data: * Which endpoints have the highest latency, and how are they trending over time? * Which endpoints have the highest error rate, and what's the breakdown of these different error types? * Are network failures disproportionately affecting certain types of users? Here's what this looks like in practice. In this demo, a natural language question triggers MCP to analyze network endpoints and return ranked issues, error rates, latency percentiles, and first- vs third-party domain insights. What's coming up next in the Embrace MCP Server. Embrace excels in its collection and enrichment of high-fidelity production telemetry that is grounded in real user behavior. Its goal is to make as much of this data available for advanced analysis as possible so that you can surface real insights and prioritize problems based on how they're affecting your users. In other words, embrace.io has only scratched the surface on what's possible with the Embrace MCP Server. This quarter, embrace.io is working on more robust support for web applications as well as creating tools for all the other event types you're familiar with (e.g., spans, logs, sessions, and more). As the name suggests, context is key, and its goal is to help boost your AI client's context with richer data throughout. This will be more than just raw data, it will include derived insights that further maximize your agent's ability to clearly understand, interpret, and take action based on the information embrace.io provide through the MCP server. If you'd like to try out the Embrace MCP Server, head to its docs to learn how to configure it, explore supported use cases, and start integrating Embrace observability data into your AI workflows. Colin Contreary is the head of content at Embrace. He brings 16 years of writing experience across comedy, musicals, and technical writing. Colin has been with the Embrace team since 2020. His passion for technology makes him a notable member of the team. He has self-taught web development skills that support his technical writing. The Embrace dashboard now has natural language filtering, so you can easily get to the data you want without having to manually build filters. Embrace's MCP server, now in beta, lets engineering teams fuel their AI-powered workflows with real user telemetry in their own chosen environments.