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Full-Time

Partner Marketing Manager

Posted on 6/13/2024

Virtuous

Virtuous

51-200 employees

Responsive fundraising platform for nonprofits

Consulting
Venture Capital
Enterprise Software
Fintech
Social Impact

Senior

United States

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 4+ years of successful partner marketing program creation, execution, measurement, analysis and reporting across channels.
  • Demonstrable success running integrated marketing campaigns across channels and managing budgets and ROI reports.
  • Proven success in B2B / SaaS or nonprofit marketing is a must, and enterprise marketing is a plus.
  • Ability to relate well across all organizational stakeholders, particularly Sales.
  • Experience working with agencies, contractors, and strategic partners to coordinate successful campaigns.
  • Superior written and verbal communication skills.
  • BA, BS or higher in marketing, communications, business or related field.
Responsibilities
  • Support the execution of the partner and influencer marketing strategy and program
  • Develop a strong understanding of partner needs & how to best position Virtuous products in the market to partners and influencers
  • Build co-marketing plans with partner accounts and industry influencers and drive co-marketing content and execution
  • Support our growing partners and influencers through a marketing website portal with sales and technical content including sales collateral, sales tools, events, competitive information, and insights
  • Support work-streams, creative agencies, event planning, campaign cross-functionally, copywriting, and content feedback
  • Ensure partners and influencers are trained on Virtuous products to ensure they have a deep understanding and can effectively promote and sell our product
  • Collaborate closely with the Partner sales team on key initiatives, providing essential marketing tools and tactics to support their success.
  • Analyze and report on the outcomes of Partner programs to ensure that activities and investments are driving measurable business results.

As a leader in providing advanced fundraising solutions for nonprofits, this company excels in offering a comprehensive platform that integrates CRM, marketing, and automation. This integration facilitates personalized interactions with donors, enhances donor retention, and streamlines organizational operations, making it an ideal workplace for those passionate about leveraging technology to drive social impact. The culture here supports innovation and high-impact strategies, fostering an inspiring and dynamic environment for professionals.

Company Stage

Series B

Total Funding

$25.6M

Headquarters

Phoenix, Arizona

Founded

2014

Growth & Insights
Headcount

6 month growth

2%

1 year growth

8%

2 year growth

48%
Simplify Jobs

Simplify's Take

What believers are saying

  • Virtuous's rapid growth and expansion, including new product launches and strategic partnerships, indicate a robust and dynamic work environment.
  • The company's focus on innovation and data-driven solutions offers employees the opportunity to work on cutting-edge technologies that drive real impact in the nonprofit sector.
  • Recognition and awards from industry leaders like G2 enhance the company's reputation, making it an attractive place to work.

What critics are saying

  • The competitive landscape in nonprofit CRM and fundraising technology is intense, requiring Virtuous to continuously innovate to maintain its edge.
  • Rapid growth and expansion can lead to operational challenges and potential integration issues with new products and acquisitions.

What makes Virtuous unique

  • Virtuous focuses on the nonprofit sector with a responsive fundraising platform, unlike competitors who may serve multiple industries.
  • The company's emphasis on data analytics and automation, as seen with products like VirtuousBI and RaiseDonors, provides nonprofits with advanced tools for donor engagement and fundraising.
  • Virtuous's strong growth trajectory, including a 525% increase over three years and recognition as the #1 Momentum Leader in nonprofit CRM by G2, sets it apart from other CRM providers.
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