Senior B2B Performance Marketing Manager
Amazon
Senior B2B Performance Marketing Manager
Amazon
Sells products online and rents cloud computing
We are seeking a Senior B2B Performance Marketing Manager with experience in marketing specifically for a B2B SaaS company targeting mid-market to enterprise level clients. The ideal candidate will be a data-driven and analytical marketer with a track record of driving growth through performance marketing, specifically across paid channels including search (Google, Microsoft), paid social (LinkedIn, Meta), display, and programmatic. They have experience leading cross-functional paid media initiatives in a fast-moving and ambiguous environment, balancing long-term channel strategy with the ability to execute tactical optimizations in a fast-growing space.
As the Senior B2B Performance Marketing Manager you will work closely with other members of the marketing team and cross-functional teams, to develop, test, and iterate on performance marketing campaigns that drive qualified leads and revenue growth. You will own, develop and scale paid media campaigns across the full funnel with the goal of driving acquisition, adoption and engagement with Veeqo.
It is important the candidate can foster a creative team environment, inventing new approaches to ad creative and targeting, building robust A/B testing structures, diving deep into campaign performance data, and doubling down on what's performing.
Key job responsibilities
As a Senior Performance Marketing Manager you will:
- Develop and execute comprehensive full-funnel paid media strategies across search, social, display, and programmatic channels that deliver measurable business results.
- Manage the day-to-day operations of paid media campaigns including launching, testing, and optimizing ad creative, audiences, bidding strategies, and landing pages across the funnel.
- Own budget allocation and pacing across paid channels, ensuring efficient spend and maximizing return on ad spend (ROAS) and cost per acquisition (CPA).
- Lead marketing automation and audience strategy implementation to drive program efficiency and improve lead quality.
- Establish rigorous testing frameworks (A/B, incrementality, geo-lift) and optimization processes. Develop metrics and measurement to determine campaign effectiveness and true incremental impact.
- Lead budget planning and forecasting for paid media initiatives. You will be responsible for actively communicating the progress and financial health of the program across the organization.
- Drive continuous innovation in measurement, attribution, and incrementality testing across paid channels.
- Explore and scale emerging paid media opportunities including AI-powered ad formats, new platforms (e.g., Reddit), and audience expansion strategies.
- Partner with stakeholders across Sales, Product, and Data to align on growth initiatives and ensure paid media supports broader business objectives.
- Manage relationships with external agencies and platform partners to maximize campaign performance.
About the team
Veeqo (veeqo.com) – a startup which was acquired by Amazon in 2021 – is Amazon's recommended shipping, inventory, and warehouse management solution for Sellers. Our vision is to become the multi-channel solution for eCommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time. If you're interested in joining a rapidly growing team with a relentless focus on the customer, you've come to the right place.
In order to accelerate the next phase of Veeqo's development, we are committed to transforming the depth, scale and ambition of our marketing capabilities. The marketing team uses data, seller insights, and automation to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. We're in a high-growth phase and seeking exceptional talent to drive our next stage of expansion.
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience aggregating and analyzing internal and external campaign metrics to assess performance drivers and identify insights
- Proven track record of scaling paid media programs that delivered significant revenue impact, including measurement, creative strategy, audience targeting, and activation across all parts of the funnel.
- Deep hands-on experience managing campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and/or Meta Ads at scale.
- Strong understanding of paid media technology, bid management, attribution models, and marketing automation platforms.
- Ability to analyze raw campaign data and develop actionable insights related to paid media performance. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, and regression analysis.
- Experience with incrementality testing, geo-lift studies, or other advanced measurement methodologies.
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- 7+ years of B2B marketing experience, with 4+ years specifically in paid media and demand generation.
- Experience managing six-figure+ paid media budgets with demonstrated ability to optimize spend efficiency while scaling volume.
- Experience working with external agencies or platform reps to source creative and manage campaigns within a defined budget.
- Strong analytical skills with proficiency in SQL, Excel, and BI tools.
- Experience with AI-driven campaign strategies (Performance Max, broad match with smart bidding, etc.).
- Experience working with enterprise sales teams and understanding how paid media supports pipeline generation.
- International marketing experience, particularly running multi-market paid campaigns.
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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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