Full-Time

Strategic Account Director

Confirmed live in the last 24 hours

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven marketing technology for customer engagement

Enterprise Software
AI & Machine Learning

Compensation Overview

$130k - $150kAnnually

Senior, Expert

Remote in USA

Category
Strategic Account Management
Sales & Account Management
Required Skills
Data Analysis
Requirements
  • 8+ years of experience in strategic account management, marketing strategy, or related roles.
  • Proven expertise in leveraging first-party (1P) data for marketing insights, personalization, and activation.
  • Strong understanding of cross-channel marketing, including digital, media, and traditional channels.
  • Exceptional collaboration and interpersonal skills, with the ability to influence and align diverse teams.
  • Excellent analytical skills, with a track record of using data to inform strategy and storytelling.
  • Outstanding communication and presentation skills, with experience in delivering strategic roadmaps and performance stories to senior stakeholders.
  • A proactive, problem-solving mindset and a passion for driving innovation and performance.
  • Bachelor’s degree in marketing, Business, or related field (MBA preferred).
Responsibilities
  • Serve as the primary liaison across sales, media, account, data cloud, and analytics teams to ensure seamless strategy alignment and execution.
  • Bridge presales strategy with post-sales execution, maintaining continuity of objectives and fostering collaboration.
  • Develop and deliver forward-thinking strategic roadmaps that align with client goals and business outcomes.
  • Provide actionable insights, trends, and opportunities from the Zeta Marketing Platform (ZMP) to inform and enhance client campaigns.
  • Leverage ZMP Intelligence offerings.
  • Build strong client relationships, acting as a trusted advisor and advocate for their business objectives.
  • Facilitate collaborative client sessions, to drive innovation and alignment.
  • Collaborate internally to ensure successful onboarding and activation of first-party (1P) data, leveraging audience intelligence to optimize campaigns.
  • Monitor and manage roadmap deliverables, clarifying objectives, defining tasks, and ensuring timely delivery.
  • Identify risks and opportunities in client strategies, proposing innovative solutions to optimize performance.
  • Present high-impact reports and performance narratives to communicate progress, insights, and recommendations effectively.
Desired Qualifications
  • Paid digital media experience within retail, CPG, pharma, finance and travel industries preferable.

Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time overview of potential and existing customers, allowing brands to create personalized marketing experiences across various channels. This platform aggregates extensive real-time data, including behavioral signals and purchase intentions, to help businesses understand customer intent and reduce churn. Unlike many competitors, Zeta Global emphasizes a deep level of personalization and engagement, serving enterprise clients with tailored marketing solutions. The company's goal is to help brands acquire new customers, retain them longer, and increase their overall value through effective marketing strategies.

Company Stage

IPO

Total Funding

$301.5M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zeta's acquisition of ArcaMax enhances its data cloud and platform capabilities.
  • The launch of Zeta NEXT showcases new AI technologies for marketing success.
  • Achieving carbon neutrality in 2022 positions Zeta as a leader in sustainability.

What critics are saying

  • Integration challenges from acquiring LiveIntent and ArcaMax may affect operations.
  • Increased competition from emerging AI-driven platforms could erode market share.
  • Reliance on third-party data providers may be impacted by data privacy regulations.

What makes Zeta Global unique

  • Zeta Global leverages AI to create personalized marketing experiences at scale.
  • The company offers a real-time view of prospects using advanced analytics and big data.
  • Zeta's platform integrates AI-driven predictive analytics for optimized marketing strategies.

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Benefits

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

Employee Equity and Stock Purchase Plan

Employee Discounts

Wellness Program

Pet Insurance