Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Affiliates Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeCity of Industry, CA, USA$60k - $80k /yr

About the Job

Requirements

2–4 years of experience in affiliate marketing, influencer management, or partnerships; experience in direct-to-consumer, fitness, or lifestyle industries is preferred.
Strong knowledge of influencer platforms such as Instagram, TikTok, and YouTube, and affiliate marketing networks.
Ability to negotiate and build relationships with partners.
Ability to manage multiple campaigns and partners simultaneously.
Proficiency in reporting and analytics tools.
Understanding of brand positioning and content strategy.

Responsibilities

Identify, recruit, and onboard relevant fitness, wellness, and lifestyle influencers and creators who align with the brand.
Build and maintain long-term relationships with influencers and affiliates, ensuring continued engagement and alignment with brand goals.
Coordinate product seeding and gifting campaigns in collaboration with influencer partners.
Manage and optimize the affiliate platform, such as ShareASale, Impact, Refersion, or another platform, to track performance and payouts.
Create competitive commission structures and promotional offers to motivate partner performance.
Develop custom campaigns and initiatives with top-performing affiliates and influencers.
Work cross-functionally with content, creative, and e-commerce teams to ensure influencer-generated content supports brand messaging and sales objectives.
Collaborate with influencers to produce high-quality user-generated content for paid media, email, and web.
Track and report on influencer and affiliate performance metrics, including traffic, conversions, return on investment, and engagement.
Use data to optimize campaigns and improve overall program effectiveness.
Ensure influencer and affiliate agreements are in place and align with Federal Trade Commission guidelines.
Monitor content for brand safety and compliance.

Desired Qualifications

Experience in direct-to-consumer, fitness, or lifestyle industries.

*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*

We are seeking a strategic and results-driven Affiliate Manager with a strong focus on influencer marketing to grow and manage our affiliate program through meaningful partnerships with creators, influencers, and content publishers. This role will be responsible for identifying, recruiting, and nurturing influencers and affiliate partners to increase brand awareness and drive online sales via Sunny Health & Fitness's e-commerce platforms.

Key Responsibilities
Influencer & Affiliate Management

Identify, recruit, and onboard relevant fitness, wellness, and lifestyle influencers and creators who align with Sunny’s brand.
Build and maintain long-term relationships with influencers and affiliates, ensuring continued engagement and alignment with brand goals.
Coordinate product seeding and gifting campaigns in collaboration with influencer partners.

Affiliate Program Strategy & Execution

Manage and optimize the affiliate platform (e.g., ShareASale, Impact, Refersion, or other) to track performance and payouts.
Create competitive commission structures and promotional offers to motivate partner performance.
Develop custom campaigns and initiatives with top-performing affiliates and influencers.

Content & Campaign Collaboration

Work cross-functionally with content, creative, and e-commerce teams to ensure influencer-generated content supports brand messaging and sales objectives.
Collaborate with influencers to produce high-quality and engaging UGC (user-generated content) for paid media, email, and web.

Analytics & Reporting

Track and report on influencer and affiliate performance metrics (traffic, conversions, ROI, engagement, etc.).
Use data to optimize campaigns and improve overall program effectiveness.

Compliance & Contracts

Ensure influencer and affiliate agreements are in place and align with FTC guidelines.
Monitor content for brand safety and compliance.

Qualifications

2–4 years of experience in affiliate marketing, influencer management, or partnerships—preferably in the DTC, fitness, or lifestyle industries.
Strong knowledge of influencer platforms (Instagram, TikTok, YouTube, etc.) and affiliate marketing networks.
Excellent negotiation, communication, and relationship-building skills.
Highly organized, with the ability to manage multiple campaigns and partners simultaneously.
Data-driven mindset with proficiency in reporting and analytics tools.
Creative thinker who understands brand positioning and content strategy.

Benefits

Medical, Dental, Vision Insurance: Company covers 80% for employees only.
Life Insurance: Fully covered by the company
401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
Sick Paid Leave
7 Paid Holidays (Eligible after probation period)
Accrued Vacation
Company provides discounts for fitness equipment for our employees

About the Company

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Industry, California
Founded: 2002

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