Red Bull

Manufactures and markets energy drinks

Key Account Manager - Catering & Foodservice

Account ManagementConfirmed live in the last 24 hours

Full-timeSydney NSW, AustraliaNo salary listedIn-person

About the Job

Requirements

A minimum of 4 years of experience in an Account Manager role.
Proven success managing and growing supplier-side partnerships with major catering and foodservice customers.
Strong understanding of the catering and foodservice landscape, including key customer groups.
Strong verbal and written communication, presentation, and commercial acumen.
Strong stakeholder management and relationship-building skills.
Must be qualified to work in Australia and provide evidence of this if required.

Responsibilities

Win new distribution in leading catering and foodservice groups by deploying a hunting list system and diagnosing mutual value propositions with potential customers.
Use category, data, and industry insights to develop value-added, benefit-based sales stories.
Manage and overcome objections while influencing multiple key stakeholders and decision makers.
Increase distribution depth and negotiate target sales volumes and financial outcomes.
Deliver outlet execution against Red Bull measures, both in-store and online.
Create customer launch programs and joint business plans.
Ensure Red Bull is activated at the point of decision and included as an option in meal combos.
Deploy an incremental sales strategy using occasion-based messaging to drive incremental purchases.
Maximise visibility through strategic placement of point-of-sale materials.
Develop promotional programs that include limited-time offers.
Activate Red Bull consumer promotions across catering and foodservice customers to drive brand awareness and sales.
Engage catering and foodservice customers in Red Bull-owned events.
Develop tailored customer-specific promotional initiatives that create value for both the customer and Red Bull.
Build collaborative partnerships across Red Bull teams and with customers to deliver brand activations.
Contribute to Red Bull's annual business planning process by identifying opportunities for growth and innovation.

Job Description

WIN NEW DISTRIBUTION IN THE LEADING CATERING/FOODSERVICE GROUPS

Deploy hunting list system and diagnose mutual value propositions with potential customers
Deploy category, data, and industry insights, developing value-add and benefit-based sell-stories
Manage and overcome objections, influencing multiple key stakeholders and decision makers
Increase depth of distribution and negotiate target sales volume and financial outcomes

EFFECTIVE BRAND EXECUTION

Deliver outlet execution against Red Bull measures, in-store and online
Create customer launch programs & customer joint business plans
Ensure Red Bull is activated at the point-of-decision and is included as an option in ‘Meal Combos’
Deploy incremental sales strategy, using occasion-based messaging to drive incremental purchases
Maximise visibility through strategic placement of point-of-sale materials
Develop promotional program inclusive of ‘Limited Time Offers’

PREMIUM BRAND ACTIVATION

Bring Red Bull consumer promotions to life across catering and foodservice customers to drive brand awareness and sales.
Engage and integrate Catering/Foodservice customers into Red Bull owned events
Develop tailored customer-specific promotional initiatives that create value for both the customer and Red Bull
Foster collaborative partnerships across Red Bull teams and with customers to deliver impactful brand activations
Contribute to Red Bull's annual business planning process, identifying opportunities for growth and innovation

Qualifications

Minimum 4 years' experience in an Account Manager role
Proven success managing and growing partnerships with major catering and foodservice customers from the supplier side
Strong understanding of the catering and foodservice landscape, including key customer groups
Superior verbal and written communication skills, paired with strong presentation skills and commercial acumen
Exceptional stakeholder management and relationship-building skills

Additional Information

You warrant that:

You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

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