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LBA Hospitality

Manages and develops hotels for ownership groups

Guest Service Representative

Full-Time
No salary listed
Entry
Ashland, KY, USA
In Person
Food Service & HospitalityHotel Guest Services

About the job

Requirements
  • Prior experience in service, sales, telesales, or guest relations is preferred.
  • A high school diploma or equivalent is required.
  • Candidates must demonstrate honesty and trustworthiness and pass appropriate security clearances under company policy.
  • Candidates must be able to stand, lift, bend, learn, read, concentrate, think, and communicate.
  • Candidates must be able to push or pull 60 pounds unassisted and lift or carry 30 pounds unassisted.
  • Candidates must be able to stand for eight hours and bend, stretch, and reach.
  • Candidates must be able to see and hear.
  • Candidates must be proficient in written and verbal English.
  • Candidates must have problem-solving and conflict-resolution skills.
  • Candidates must be able to multitask while remaining focused on associates and guest service.
  • Candidates must be able to work any day or shift, including weekends.
  • The position requires physical presence at the hotel and is not conducive to telecommuting or remote work.
Responsibilities
  • Provide excellent guest service efficiently, courteously, and professionally while following hospitality standards, guidelines, and procedures.
  • Execute selling strategies to enhance hotel revenue.
  • Support total front-office operations and act as Manager on Duty when needed or scheduled.
  • Respond immediately to guest requests and maintain thorough communication with management staff.
  • Maintain knowledge of the property, staff, services, hours of operation, room types and locations, rates, and discounts.
  • Use the Frequent Stay Program and follow reservation procedures, including cancellations and walking guests.
  • Apply phone etiquette and prescribed answering procedures.
  • Provide guests with information about area shopping, dining, entertainment, and travel directions.
  • Stay current on daily hotel operations, events, bulletin boards, changes, procedures, and new events.
  • Perform Manager on Duty functions when necessary or scheduled.
  • Operate the property management system to post charges, compute bills, collect payments, and make change.
  • Communicate with guests and coworkers and relay pertinent information using communication logbooks.
  • Assist with guest issues professionally while maintaining a hospitable attitude.
  • Greet and register guests, assign rooms, protect guest privacy, and accommodate special requests when possible.
  • Promote and sell hotel services and amenities.
  • Promote repeat business by taking future reservations and recommending alternate same-brand products.
  • Identify potential sales leads and contacts through guest interactions and report them to the appropriate individual.
  • Keep housekeeping and other departments informed of special requests, late check-outs, and special-needs areas.
  • Check all credit cards for validity before the end of the shift.
  • Learn and use the property management system.
  • Ensure cash, checks, and miscellaneous departments are balanced at the end of each shift.
  • Assist in food and beverage, housekeeping, laundry, cleanliness, and other departments as needed for guest satisfaction.
  • Maintain a clean and professional lobby and dining area by dusting, vacuuming, cleaning tables, and performing similar tasks.
  • Maintain thorough knowledge of emergency procedures.
  • Follow safety standards, remain alert to hazardous conditions, and report or correct hazards immediately.
  • Report unusual occurrences or requests to the manager.
  • Maintain required certification from a responsible organization.
  • Use the Service Recovery Log and other communication logs to support shift-to-shift handoffs.
  • Maintain stock and cleanliness in the market area.
  • Follow approved laundry procedures and operate washers and dryers when applicable.
  • Assist with folding linen according to proper standards.
  • Perform other duties as assigned, including assisting in laundry, housekeeping, or food and beverage.
Desired Qualifications
  • Experience in service, sales, telesales, or guest relations is preferred.

About the company

LBA Hospitality manages and develops hotels for ownership groups, with central teams handling sales, pricing, marketing, accounting and human resources. Its portfolio spans full-service, select-service and extended-stay properties under franchise brands such as Marriott, Hilton, Hyatt, IHG and Best Western. Owners hire LBA to plan hotel openings and coordinate property teams around guest service, brand standards, budgets and sales. Property leaders oversee daily work, drawing on corporate support while LBA earns business from management and development assignments. LBA began with its first Dothan hotel in 1973 and is headquartered in Dothan, Alabama.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dothan, AL

Founded

1973

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Simplify's Take

What believers are saying

  • Guest ratings earn recognition: two LBA-managed hotels won Marriott Chairman's Awards in June 2026, partly for recommendation scores.
  • Advancement has a visible example: LBA's August 2026 profile followed Emma Moore's rise to regional director overseeing 22 hotels.
  • Corporate teams show staying power: LBA says nearly half have worked there for at least 10 years.

What critics are saying

  • Hotel staffing remains a pressure point: LBA's HR manager flagged hiring and turnover challenges in September 2026.
  • Owners control management assignments: LBA's September 2026 Westin San Antonio North takeover followed an ownership change.
  • Renovations add project demands: LBA's September 2026 Westin San Antonio North announcement planned work through 2028.

What makes LBA Hospitality unique

  • LBA handles brand debuts: it opened the first Home2 Suites, Hyatt Studios and LivSmart Studios hotels.
  • Restaurant operations expand the work: LBA manages 40-plus dining outlets and 14 independent concepts.
  • Outside owners shaped LBA's model: a 16-hotel relationship began its third-party hotel management business.

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