Reporting Officer

CARMA appoints Sam Greenslade as Managing Director for Europe & America. CARMA, the leading media intelligence and market research solutions provider, has appointed Sam Greenslade as Managing Director, Europe & America, reinforcing the company's commitment to growth, client excellence and innovation across its international markets. Based in London, Greenslade will lead all functions across Europe and America, overseeing strategy, growth, profitability and operational performance. He will be responsible for ensuring clients continue to receive exceptional service and measurable value from CARMA's integrated media intelligence, research and analytics solutions. Greenslade brings more than 15 years of experience across media intelligence, insights and market research. Prior to taking on this role, he led CARMA's commercial operations across Europe and America, working closely with global brands to develop integrated research and intelligence programmes that supported business growth and informed strategic decision-making. Before joining CARMA, Greenslade held senior commercial leadership positions at Cision and GWI, where he played a key role in driving revenue growth, strengthening client relationships and expanding market presence. Mazen Nahawi, Founder and Group CEO of CARMA, said: "The future of media intelligence is not just about data; it is about helping organisations make better decisions with confidence. Sam understands both the commercial and strategic side of our industry exceptionally well. Having already played a key role in our growth journey, he is perfectly placed to lead Europe and America into the next chapter." In his new role, Greenslade will focus on accelerating growth across the region, strengthening client partnerships and helping organisations make better decisions through data-driven insights and communications intelligence. Sam Greenslade, Managing Director, Europe & America at CARMA, said: "The communications landscape continues to evolve at pace and organisations are looking for more meaningful ways to measure impact, understand audiences and make informed decisions. CARMA is uniquely positioned to help clients navigate this complexity through a combination of technology, intelligence and human expertise. I am excited to lead the next phase of growth across Europe and America and continue delivering outstanding value for our clients." His appointment reflects CARMA's continued investment in leadership, talent and innovation as the company expands its global footprint and enhances its offering across media intelligence, analytics and research. Speak with one of its experienced consultants about your media monitoring and communications evaluation today.

CARMA appoints Nur Sabrina Azmi as general manager for Indonesia. Global media intelligence and research firm CARMA has appointed Nur Sabrina Azmi (pictured) as general manager for Indonesia, reinforcing its long-term commitment to one of Southeast Asia's largest communications markets. Effective 1 June 2026, Azmi will oversee business development, client success and marketing activities across Indonesia. She reports directly to Andrew Nicholls, managing director of CARMA Asia. The appointment also sees Azmi continue in her existing role as research solutions director, allowing her to bring regional expertise in media measurement and insights to support the company's growth ambitions in Indonesia. "Sabrina brings commitment and focus to everything she does at CARMA, and I am delighted to see her begin this new chapter. Her commercial drive and depth of expertise is the perfect mix to expand our Indonesia business and I am confident she and her team will achieve great things," said Nicholls. In her new position, Azmi - who has been with CARMA since 2019 - will focus on raising CARMA's brand awareness in Indonesia, strengthening relationships with existing clients and expanding the company's customer base. "Above all, I want to advance measurement best practice and share insights to help communicators in this market demonstrate real impact," she said. CARMA officially launched in Indonesia in 2023. Founded in 1984, CARMA provides earned media intelligence, social listening and public opinion analysis services to organisations across the globe. The company said it combines proprietary technology with consultancy expertise to help clients turn data into actionable strategic insights. The latest move follows CARMA Indonesia's appointment of former Telum Media executive Aubrey Siahainenia as business development director, as the company continues to expand its local leadership team and growth efforts in the market. Speak with one of its experienced consultants about your media monitoring and communications evaluation today.