Content Design Lead
TikTok
Content Design Lead
TikTok
Short-form video platform with ads
The mission of the content design team is to make TikTok Shop an engaging and trusted global e-commerce platform by embedding our expertise in content systems, language, and writing into product development. We craft cohesive, consistent, inclusive, and branded experiences that effectively help our users achieve their goals. Responsibilities: - Identify opportunities and share feedback on development, improvement, and growth for team members. - Work with team leads to build team culture, encouraging collaboration, and developing skills. - Drive for completion of high-quality work in a fast-paced, dynamic work environment. - Facilitate projects, allocate resources, and drive consensus with stakeholders across time zones. - Help manage and ensure the content experience meets TikTok standards, and be a champion for best practices. - Align with writing teams across time zones to drive a cohesive product narrative. - Find opportunities for Content Design to shine by leading projects, working on high-impact initiatives, and contributing strategically. - Manage priorities to serve business needs while supporting, inspiring, and motivating content designers. - Write, proofread, and edit UI text both for your own and reports' projects. - Help lead Content Forum to drive consistency and improve content quality. - Define efficient, practical solutions and processes for large-scale problems.
Minimum Qualifications: - Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content. - Experience using Sketch, Figma, and Asana. - Experience building style guides and language systems. - Experience collaborating with Product Management, Design, User Research, Engineering, and Localization teams. Preferred Qualifications: - 5+ years experience in UX writing, content strategy, copywriting, UX, or equivalent fields. - 5+ years experience in managing, mentoring, coaching, and developing a team. - Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience. - Self starter who can manage multiple projects in a fast-paced environment and stay focused when faced with changing requirements.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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