Performance Creative Strategist - Paid Social
About the job
- Have 2–4 years of experience in a creative strategy, copywriting, or performance marketing role within direct-to-consumer ecommerce or an agency.
- Be comfortable analyzing spreadsheets in Excel and writing storyboards for video editors.
- Understand sales psychology and frameworks such as Attention, Interest, Desire, Action and Problem, Agitation, Solution.
- Understand the differences between Reels, Stories, and Feed posts, including safe zones and native platform aesthetics.
- Be able to manage high volumes of creative requests and maintain an efficient feedback loop between buyers and designers.
- Translate raw data and marketing goals into actionable creative briefs for video editors and graphic designers.
- Support the creation of high-performing scripts, hooks, and headlines, including direct-response hooks.
- Partner with the Paid Social Lead to define the weekly creative testing agenda.
- Design creative tests for specific variables, including visual hooks, value propositions, text overlays, and calls to action.
- Identify creative fatigue and prepare the next round of iterations for launch.
- Lead the weekly creative review meeting and present breakdowns of creative metrics, including thumb-stop ratio, hold rate, click-through rate, and conversion rate.
- Turn performance insights into action by briefing creative changes, such as revising a call to action when a video has high hold rate but low clicks.
- Build and maintain a swipe file of competitor ads and trending formats on TikTok and Meta.
- Basic video editing skills using CapCut, Canva, or Premiere to create edits or mockups for the design team.
- Experience using AI tools such as ChatGPT or Gemini to speed up ideation and storyboarding.
About the company
Beam Organics creates direct-to-consumer wellness supplements that target sleep, recovery, hormonal balance, and overall health. The company sells powders, tinctures, and salves through shopbeam.com, with a flagship Dream Powder that blends melatonin, magnesium, and L-Theanine to improve sleep quality without grogginess. Its formulations are gluten-free, sugar-free, vegan, and third-party tested for purity and potency, and some products incorporate CBD and THC-free Nano Hemp to enhance absorption. Founded by former athletes, Beam differentiates itself through its athletic background and a 360-degree approach to health that centers on restorative sleep and science-based ingredients. Beam’s goal is to help customers incorporate natural, scientifically formulated supplements into their daily routines and performance goals, using direct-to-consumer channels and partnerships with influencers to reach a health-conscious audience.
Company Size
1-10
Company Stage
Seed
Total Funding
$1.5M
Headquarters
New York City, New York
Founded
2011
Simplify's Take
What believers are saying
- Beam posted seven 2026 open marketing roles, signaling aggressive growth hiring.
- shopbeam.com highlighted science-backed products and select Sprouts stores in August 2026.
- Dream Powder subscriptions and Beam Biotic discounts keep customer acquisition and repeat purchase active.
What critics are saying
- Environmental Research Center filed Proposition 65 notices in June and August 2025.
- The notices target Beam Greens, Beam Kids, and Beam Protein for lead and PFOA.
- If Prop 65 litigation spreads, major retailers and Meta ads shut off Beam's acquisition engine.
What makes Beam Organics unique
- Beam anchors the brand on sleep-first formulations, then expands into hormones and recovery.
- Beam Biotic launched with Laura Beverlin in August 2026, proving influencer-driven product development.
- Select Sprouts placement in 2026 adds retail credibility beyond pure DTC.
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Benefits
- Health Insurance
- Unlimited Paid Time Off
- 401(k) Company Match
- Wellness Program
- Commuter Benefits
- Hybrid Work Options
- Remote Work Options