Creative Strategist - German speaking

We're looking for a Creative Strategist who turns audience insight and performance data into one connected creative story across our paid acquisition channels. You'll sit between brand and performance marketing, leading creative strategy for Dermatology and Cosmetics.

You'll work closely with our Performance, Influencer and Brand teams, translating brand guidelines into channel creatives that convert. You'll have real influence over creative direction, our freelancer and creator network, and the cross-functional teams who help bring ideas to life. 

What You'll Do

• Lead creative strategy across channels – Define the angles, messages and storylines for Meta, TikTok, and partnership ads across Dermatology and Cosmetics, so every touchpoint feels like one connected story.
• Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners.
• Manage the creative feedback loop – Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration.
• Run creative testing – Work with Performance on test priorities and decide what to scale, iterate or stop.
• Shape influencer, partnership ad and UGC content – Define what “good” looks like for paid amplification through guidelines.
• Plan campaigns and build the shop story – Support campaign planning and seasonality, and help our shop define who it wants to be.
• Manage creative production – Build and manage our roster of designers, videographers, and creator partners. Set a high bar. Own quality control and delivery discipline.
• Connect the teams – Partner with Brand, Content, Performance, Influencer and Analytics so creative strategy supports acquisition goals.

What You'll Bring

• 3+ years in a creative strategy, growth or performance marketing role where you were responsible for analysing ad creative performance.
• Experience briefing and managing UGC creators, freelancers, and/or influencers end-to-end.
• A natural-born problem solver, driven by an insatiable curiosity to understand why some creative works and other creative fails.
• An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative- and data-minded stakeholders.
• A bridge-builder between analytical and creative minds, earning the trust of both through your rigour and insight.
• Extremely organized and able to manage multiple projects and data streams in a fast-paced, high-performance environment.
• Fluency in German and English – you genuinely understand how German audiences think, talk, and buy.

Nice-to-haves

• Background in D2C, health, beauty, wellness, nutrition or subscription. 
• Experience with partnership ads and influencer-led paid content.
• Familiarity with AI tools in creative workflows.