F

Faherty Brand

Sustainable, family-led direct-to-consumer apparel brand

Sales Lead

Part-Time
$23 - $25+ Incentives Program
Mid
Chatham, MA, USA
In Person
RetailRetail Store Management

About the job

Requirements
  • Multiple years of leadership experience in a similar scope, preferably with high-growth direct-to-consumer retail brands, or a proven record of effectiveness and high performance in an internal role for at least six months.
  • Omnichannel awareness and the ability to assist in leading a team to provide a seamless customer experience between retail stores and ecommerce platforms.
  • Proficiency with technology and apps, including Google Suites and Microsoft Office, and familiarity with industry-related blogs and feeds.
  • Ability to communicate effectively across multiple channels.
  • Demonstrated ability to assist a leadership team with coaching and development.
  • A proven record of personal success within a retail business, reflected in consistently exceeding individual and team sales and performance goals.
  • Availability during business hours, including nights, weekends, and holidays.
  • Ability to bend, reach, stretch for product, lift, carry, and move at least 40 pounds; comfort climbing ladders, moving around regularly, and standing for extended periods.
Responsibilities
  • Partner with other members of the leadership team to support timely follow-through and execution of company directives and standards.
  • Use advanced planning, time management, team development, and delegation to create an inclusive environment that embodies company values and culture.
  • Provide actionable feedback in the moment to support inclusion, directive compliance, and individual and team performance.
  • Represent the brand positively and use business tools and market-specific insight to maximize results across people, sales, visual merchandising, and operations.
  • Create a store environment that embodies the company's core value of spreading good vibes.
  • Process in-store sales, returns, and exchanges.
  • Manage client outreach through personalized communication and maintain up-to-date client information, requests, and product feedback.
  • Assist with planning and executing in-store events.
  • Analyze key business metrics to identify opportunities to improve performance and use business tools and market-specific insight to drive results.
  • Track and account for cash procedures, including opening and closing registers, bank deposits, and change orders.
  • Use available resources consistently and effectively, and collaborate with the leadership team on monthly supply orders.
  • Prepare the store and team for monthly store assessments and communicate successes and opportunities to the Store Leader.
  • Maintain a neat, clean, and organized sales floor and register area; represent and reinforce brand standards through visual presentation.
  • Support floor moves based on seasonal rollouts and partner with the team daily to ensure the floor is fully restocked based on sell-through.
  • Uphold and drive goals, foster a positive atmosphere, champion high standards, recognize individual and team performance, communicate effectively, and build trust through collaboration.
Desired Qualifications
  • Experience with high-growth direct-to-consumer retail brands is preferred.

About the company

F

Faherty Brand

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Website

Faherty Brand designs and sells premium, comfortable apparel for men and women with a beach-inspired, laid-back style. It uses eco-friendly fabrics like organic cotton and recycled polyester and partners with ethical factories, selling directly to consumers through its website and a growing network of U.S. stores. The company is family-owned and a Certified B Corporation, highlighting strong social and environmental standards and transparency. Its goal is to offer durable, responsibly-made clothing while clearly communicating its sustainability and family-driven story to customers.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1983

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Simplify Jobs

Simplify's Take

What believers are saying

  • King of Prussia Mall adds Philadelphia traffic in May 2026.
  • Paris Merci pop-up and Biarritz expansion extend Europe beyond U.S. coastlines.
  • Second Wave mail-in resale and Circulose textile-waste collection reinforce customer loyalty.

What critics are saying

  • Sonya Valenzuela's ADA class action, filed 2023, keeps website-accessibility liability alive in 2026.
  • International retail expands execution risk; Biarritz needs European sell-through before 2027.
  • If Biarritz and King of Prussia underperform, Faherty's expansion thesis collapses.

What makes Faherty Brand unique

  • Faherty pairs surf aesthetics with B Corp sustainability and circular resale programs.
  • March 2026 Biarritz opened Faherty's first international store, proving exportable coastal positioning.
  • The Legend Sweater Shirt and 80 U.S. stores create recognizable, repeatable demand.

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Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Commuter Benefits
  • Employee Discounts

Company News

Fashionista
Jun 26th, 2026
Weekly Drop Watch: cuyana x Faherty, Reformation x Umbro, Crown Affair x Ilia and more.

Weekly Drop Watch: cuyana x Faherty, Reformation x Umbro, Crown Affair x Ilia and more. Shop the best of this week's fashion and beauty launches. Jun 26, 2026 10:00 AM EDT For its Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from its favorite fashion and beauty brands. Keep scrolling for this week's highlights. Fashion launches. Cuyana x Faherty. Cuyana and Faherty launched a collaboration titled "Two Coasts, One Summer," that brings together "Cuyana's signature polish with Faherty's coastal ease," per press materials. The capsule includes new takes on three Cuyana bestsellers: the Canvas System Beach Tote ($328), Canvas Mini System Tote ($268) and Travel Case Set ($168), alongside Faherty's Coastal Poplin Relaxed Shirt ($178) and Coastal Poplin Boxer Short ($110). There's also a straw beach hat ($168). Shop the full collection at cuyana.com and fahertybrand.com. Reformation x Umbro. If the World Cup has you feeling all Sporty Spice, this is the collab for you: Reformation partnered with Umbro on a six-style limited-edition collection "made for being the best-dressed at the stadium, the pub or the streets of New York City," per a press release. Made with deadstock athletic materials, the Ref x Umbro collection features a '90s-style knit dress, a pullover anorak, T-shirts, a tracksuit and (of course) soccer shorts, priced from $78 to $278. Shop the collab at thereformation.com. Banana Republic's vintage drop, curated by Amy Blanchard. Banana Republic introduced its latest vintage drop this week as part of its Archive program. The new (old) lineup was selected by Amy Blanchard, renowned vintage curator, stylist and co-owner of Portland-based James Rowland Shop. The collection revisits Banana Republic's late-'90s and early-2000s era "through a modern lens, pairing luxe materials like suede, leather, cashmere and silk with sporty, utilitarian pieces that feel especially relevant to today's renewed interest in minimalist dressing," according to a press release. Shop it at bananarepublic.com. Mejuri's Steel Collection. Jewelry brand Mejuri dropped its first-ever Steel Collection, "expanding the brand's portfolio beyond traditional fine jewelry materials and creating a new avenue for trend-driven, fashion-forward design," as described in a press release (an amazing spin on "gold is too expensive"). The collection of durable pieces includes chunky earrings, bangles and more, priced between $98-$168. Shop the line at mejuri.com. Hill House Home x williams Sonoma. Williams Sonoma tapped Hill House Home for a homeware collaboration spanning tabletop, kitchen, indoor and outdoor furniture, entertaining, bedding and other home essentials. Featuring Hill House's signature prints, the lineup was designed around founder Nell Diamond's "philosophy that hosting should feel as thoughtful and expressive as getting dressed." Shop the collection - priced from $17 to $11,495 - at williams-sonoma.com. Luv AJ x target. Jewelry brand Luv AJ launched a colorful collaboration with Target, featuring summery statement jewelry like bangles and oversized earrings. The collection will launch in 300 Target stores nationally, with plans to expand to all 1,800 Target doors by holiday, and includes 20+ styles ranging from $25-$55. It's also available now at target.com. Beauty launches. Merit's new mascara. Merit added a new product to its makeup lineup this week: Clean Volume Mascara ($28), a volumizing mascara that "delivers impact through precision - not excess," as detailed in a press release. Designed to be clump-free and lightweight, the tubing formula supposedly offers 16 hours of wear without smudging or flaking and is resistant to sweat, water and humidity. (But according to the brand, it also "removes easily with warm water and cleanser.") The brand also tapped Jemima Kirke as the face of its Clean Volume Mascara campaign (above). Shop the mascara now at sephora.com and meritbeauty.com. Crown Affair x Ilia. Two beloved beauty indies teamed up for a limited-edition collab that has both brand devotees buzzing: Crown Affair x Ilia dropped a summery skin, hair and makeup set ($84; a $105 value) and pink version of the former brand's hair towel ($59). The "Out-the-Door Ritual" set includes a 5.3 fl oz bottle of Crown Affair's The Leave-In Conditioner, 1 fl oz of Ilia's The Base Face Milk and a tube of Ilia's The Limitless Lash Mascara. Shop the collab at sephora.com, iliabeauty.com and crownaffair.com. Cyklar goes old-school. Body-care brand Cyklar went retro this week with its latest launch, Soap on a Rope ($20). The "non-stripping cleansing bar" offers gentle exfoliation in three scent options: Cedar Supreme, Bergamot Bond and Lover's Leather. They're also available as a bundle inclusive of a Cyklar-branded soap box for $60 (a $75 value). The formula features volcanic pumice and PHA to buff skin, glycerin for moisture and an AHA complex (malic, glycolic and mandelic acids) to improve texture. Shop it now at cyklar.com. Zouck Skincare. Meet Zouck Skincare, a new brand by Vilhelm Parfumerie Co-Founder Polly Silverman that launched this week. With the aim of making "sun care feel as indulgent as skin care," the debut collection features a mineral SPF formula ($72), SPF stick ($50), a perfecting oil ($118) and a night moisturizer ($108), each formulated to "help counteract the photo-aging effects of blue light - the very light coming from the screen in front of you right now." Shop it at zouk.co. Aunu Beauty's new moisturizer. Aunu Beauty introduced its Mānuka Moisturizer ($86), a lighter-weight gel alternative to its existing Mānuka Cream, with a focus on barrier support and radiance. The formula features 5% "medical-grade" Mānuka honey, hyaluronic acid, ceramides, niacinamide, jojoba seed oil, olive oil and avocado oil. Shop it now at aunubeauty.com. Prequel's Cleansing Balm. Dermatologist-developed skin-care brand Prequel dropped a new addition to its cleansing offerings this week: Pre-Gleanse Cleansing Balm ($20), a "balm cleanser formulated with bisabolol, ectoin, linoleic acid and modern surfactants to melt away makeup, excess sebum, sunscreen and impurities while rinsing clean." It's designed to be used in a double-cleansing routine with the brand's Gleanser. Get it at prequelskin.com. Oak Essentials x Jenni Kayne hand care. Designer Jenni Kayne partnered with her skin- and-body care brand Oak Essentials on two new hand-care products: Hand Wash and Hand Balm ($46 each). They're also available as a bundled pair for $78. Described in press materials as a "postbiotic cleansing system that supports the skin barrier while you wash," the vegan and cruelty-free duo features mango butter and coconut for hydration an comes housed in smoked glass bottles designed by Kayne. The "cashmere musk" scent blends notes of lavender, musk and vetiver. Shop them at oakessentials.com and jennikayne.com.

What Now Media Group
May 13th, 2026
Faherty Brand to open new store at King of Prussia Mall.

Faherty Brand to open new store at King of Prussia Mall. The lifestyle apparel brand will be located on the mall's upper level between Lilly Pulitzer and Lucky Brand Jeans. Published Date: May 13, 2026, 9:53 AM EDT A lifestyle apparel company is expanding across the greater Philadelphia area. Video Muted Faherty Brand, founded by twin brothers Mike and Alex Faherty and Alex's wife, Kerry Docherty, will open a new store on the upper level of King of Prussia Mall between Lilly Pulitzer and Lucky Brand Jeans. The brand is known for its relaxed coastal style, soft fabrics and sustainably focused approach to fashion. Its collections include casual apparel for men and women, such as flannels, knit shirts, denim, dresses, outerwear and swimwear. The company emphasizes comfort, quality craftsmanship and environmentally conscious materials, including organic cotton, recycled fabrics and linen. Faherty has also gained popularity for its "Legend Sweater Shirt," a soft flannel-style top that became one of the brand's signature items. The brothers pursued separate career paths prior to launching the clothing brand, Faherty Brand's website reads. Mike studied fashion design at Washington University in St. Louis before joining Ralph Lauren, while Alex attended Yale University and built a career in finance and private equity. Mike left Ralph Lauren in 2012 to develop the brand, and Alex joined him the following year. The brothers launched Faherty Brand in 2013 from Puerto Rico, selling swimwear made from recycled plastic bottles through their website and a mobile pop-up shop traveling along the Pacific Coast Highway. The company quickly expanded, launching its first full collection in 2014 with retail partnerships including Nordstrom before opening its first store in New York City's SoHo neighborhood in 2015. Today, Faherty Brand operates 80 stores nationwide. An official opening date has not yet been announced, however, the mall's website reads: "Coming soon." Visit the Faherty Brand website and follow along on Instagram and Facebook for the latest updates. What Now Philadelphia reached out to the team. This article may be updated. Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Philadelphia Regional Reporter Courtney McGinley is a Regional Reporter based in Pittsburgh, PA. A graduate of Penn State University's Donald P. Bellisario College of Communications, she has been working as a journalist since earning her degree. Before joining What Now Media Group, Courtney was a Live News Fellow at Newsweek, where she gained experience in writing, breaking news reporting, interviewing, and editing. She was also nominated for a Mid-Atlantic Emmy. Outside of work, Courtney enjoys cooking and exploring new restaurants, coffee shops, and cocktail bars.

Yahoo Finance
Apr 14th, 2026
Faherty cofounders turn childhood dream into nine-figure surf-inspired fashion brand

Faherty, a surf-inspired fashion brand founded by twins Alex and Mike Faherty in 2013, has grown into a nine-figure business in just over a decade. The brothers turned their childhood dream into reality by combining Alex's finance background with Mike's design expertise from nearly 10 years at Ralph Lauren. The venture became a family affair, with their mother Ninie Faherty designing most stores and initially running the warehouse, whilst Alex's wife Kerry Docherty serves as chief impact officer. The company now employs around 130 corporate staff and over 600 retail employees. Faherty opened its first flagship in Malibu and launched its first international store in Biarritz, France, in March. The brand focuses on classic American heritage style infused with modern comfort elements.

SGB Media
Mar 18th, 2026
Faherty opens first international store in coastal French city.

Faherty opens first international store in coastal French city. March 18, 2026 Faherty has entered its European debut, opening its first store in Biarritz, France. "Faherty is focused on building an iconic, global lifestyle brand, through purpose, craftsmanship and cultural authenticity, and establishing our international footprint in France is a key component of our broader growth ambitions," said Alex Faherty, CEO and co-founder, Faherty. "Biarritz is a renowned surfing destination with a unique culture, and we look forward to showcasing our best-in-class store experience to beach enthusiasts from all over the continent, as we lay the foundation for future global expansion." Biarritz is located in the Basque Country, with a vibrant, seaside-focused community known for its beaches and historic resorts. The city is also well-served by major transportation hubs, offering a strategic setting for Faherty's first international store to bring its "laid-back American coastal style to more customers and communities around the world." "I first heard about Biarritz in 1994, watching Endless Summer II on repeat," said Mike Faherty, chief creative officer and co-founder of Faherty. "Surfing in France wasn't even on my radar then, but the vibe of the Basque coast and the feeling of French summer stuck with me, and I promised myself I'd get there one day." Twenty-three years later, he said he finally did, with his now wife, who had been spending her summers there. "From the moment you arrive, there's a slower pace to life, a warmth and sense of peace, baked in Basque, and a deep respect for the earth, the ocean and tradition," Faherty continued. "Biarritz is an international hub of surfing. That great mix of surf culture with amazing food and a laid-back spirit made it the natural place for us to open our first store in Europe." The store is in the center of town and spans 3,000 square feet. The store was reportedly designed in collaboration with architect and designer Louise Pastres. As part of its international strategy in Europe, Faherty will feature a month-long pop-up at the iconic Merci concept store in Paris in April, introducing the brand to the Parisian community. Images courtesy Faherty Brand

Yahoo Finance
Mar 17th, 2026
Faherty opens first European store in Biarritz, France's surf capital

Faherty, a premium American lifestyle apparel brand, has opened its first international store in Biarritz, France, marking its European debut. The 3,000-square-foot location is situated in the town centre of the renowned surfing destination in the Basque Country. Co-founder and CEO Alex Faherty said establishing an international footprint in France is key to the company's broader growth ambitions as it builds a global lifestyle brand. Biarritz was chosen for its vibrant surf culture and proximity to major transportation hubs, making it strategic for future European expansion. The store was designed in collaboration with architect Louise Pastres and features photography by local artist Julien Binet. The opening brings Faherty's surf-inspired coastal aesthetic to European customers whilst honouring the local beach community's culture and traditions.