D2C Promotion, Campaign & Hype Manager - Campaign & Hype Manager

Start: Immediately | Level: Intermediate/Senior | Location: Hamburg, hybrid (1x On-site/month) | Working hours: Full-time (40h/week)

The Opportunity
More Nutrition is the #1 better-for-you nutrition brand in Germany and one of the fastest-growing brands in Europe, delivering +50% YoY growth, with over 2.5 mln active D2C customers. We are on a clear trajectory to grow our D2C business to €0.5Bn by 2027. We have built a best-in-class influencer-led acquisition model in Germany and are now strongly complementing it via large-scale Omnichannel campaigns, including TV, Out-of-Home, Paid Media, CRM, and Retail Media. Additionally, we are scaling our model beyond Germany within Europe, including the UK.

We are looking for a D2C Promotion, Campaign & Hype Manager (gn) who wants to step out of consulting and create real commercial impact: someone who is sharp with numbers, structured in their thinking, connecting and inspiring stakeholders, and creative in how they create moments our community talks about, and excited by an environment where pace, ownership, and results are everything.

This is a hybrid position, with on-site work at our headquarters in Hamburg once a month - if you are from Hamburg, a more frequent on-site work is more than welcome.

Your mission

As D2C Promotion, Campaign & Hype Manager (gn), you plan, steer, and evaluate the promotions, campaigns, and hype moments that drive our D2C channel. You work closely with the Director of D2C, turn data into decisions, and make sure every campaign is executed with precision across markets. From day one, you own clearly defined campaigns and grow your scope quickly as you deliver.

• You own the topline of More Nutrition D2C: You are responsible for determining our topline forecast in D2C and in delivering it by building the activations to show profitable YoY-growth
• You own promotions & campaigns: You plan and steer promotional campaigns end-to-end, from mechanics and discount levels to targets and post-campaign analysis, balancing revenue, customer growth, and margin.
• You create hype moments: You develop and drive product drops and key trading moments that build excitement in our community and turn attention into sales.
• You shape the commercial calendar: You build and manage the promotion and campaign calendar across markets, ensuring the right rhythm of activations and operational feasibility.
• You build business cases & measure impact: You develop business cases for campaigns, forecast their performance, and rigorously evaluate results to understand what really drives growth.
• You coordinate cross-functional execution: You work with Marketing, CRM, Influencer, Product, Operations, and Finance to align on campaign plans and ensure flawless execution across customer touchpoints.
• You support international growth: You adapt proven campaign and promotion playbooks to local customer needs and support activations in international markets.
• You drive continuous improvement: You set up experiments, improve campaign reporting and dashboards, and make sure the business gets smarter with every campaign.

Your experience & skills

• You bring 2+ years of experience in top-tier strategy consulting
• You have outstanding analytical and financial skills and leverage AI to comfortably handle large data sets and derive insights that help us to take better decisions
• You solve problems in a structured, hypothesis-driven way and have a feel for what creates excitement among consumers
• You communicate clearly and confidently with stakeholders across functions and seniority levels
• You are hands-on: you want to move from advising to owning, and you enjoy seeing your work translate directly into results
• You speak German and English fluently
• You share a genuine passion for nutrition, health, or consumer brands - you understand why the More Nutrition community cares, and that shapes how you think about the business

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, Amsterdam, London, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Work setup tailored to your role: onsite, hybrid or mobile
• Up to 60 days of workation per year (EU, UK & Switzerland)
• 50% employee discount on ESN & More products
• Discounts via Corporate Benefits
• Private car rental at SIXT corporate rates
• Regular feedback and performance reviews
• EGym Wellpass at reduced rates
• Subsidy for the Deutschlandticket
• Free German and English courses (Lingoda)
• Company pension scheme
• Office life at HQ: products, snacks, fresh fruit, skyr, yoghurt, quark & soft drinks
• Discounted lunch options around HQ
• Team events and office socials
• Dogs welcome in the office
• 28 days of vacation per year

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!