Full-Time

Manager – Sales Pipeline

Updated on 11/21/2024

Vidyard

Vidyard

201-500 employees

Online video platform for business communication

Consumer Software
Enterprise Software

Mid

Remote in Canada

This is a remote role open to candidates located in Canada.

Category
Customer Success Management
Inside Sales
Sales & Account Management
Required Skills
Salesforce
Marketing
Data Analysis
Requirements
  • Highly data-driven and process oriented individual with at least 4-6 years of management experience, preferably in a SaaS environment.
  • You have managed either an SDR/BDR team, or a renewals team; you are a curious person who has a keen interest in learning the other side of the business. Having experience in both is a BIG plus.
  • You are an inspirational leader, able to clearly articulate to your teams the ‘why’ behind the work they’re doing, and how they fit into the bigger picture of our company goals. You get the best out of your talent, and develop them to continue in their career path at Vidyard and beyond.
  • In particular, you are confident in managing early-career professionals.
  • You have the ability to regularly context-switch and can manage complexity in your job, able to juggle multiple priorities at the same time.
  • You orient on data and facts, but are scrappy and can move quickly when the situation requires it. You’re not afraid to proactively propose big changes that can drive impact in our business.
  • Previous experience using Salesforce for reporting and dashboard analysis.
  • A proven talent scout who’s able to build and develop a talent pipeline to help Vidyard meet its sales staffing objectives.
  • Experience optimizing or building high functioning SDR/BDR teams.
Responsibilities
  • Manage a team that is critical to the current and future success of our organization. Team is currently comprised of 8 ICs:
  • 3 inbound SDRs
  • 2 outbound BDRs
  • 3 Contract Renewal Specialists (CRS) whose role is to renew and upsell accounts with <$20k of spend. This team runs a high velocity process.
  • Some key goals for this unique role:
  • Optimize our inbound process to maximize efficiency, and conversions of calls into AE meetings (SQLs), ultimately helping to meet inbound pipeline targets
  • Work closely with Marketing & Sales Managers to iterate on our inbound and outbound processes to materially accelerate TOFU pipeline via both SDR and BDR pipeline channels.
  • Optimize our renewals process, from the initial outreach to contract completion, including identifying upsell opportunities. This is a meaningful part of our business with a huge opportunity for driving short-term impacts. This can include:
  • Optimizing the process and timing by which we reach out to these customers to renew.
  • Optimizing our auto-renew process.
  • Strategizing on how to step-up customers from deep legacy discounting towards our current list prices.
  • Identifying and managing common objections in a scalable format (ideally using video!)
  • Evangelize our new product offering AI Avatars to these customers to spread awareness and generate pipeline.
  • Coach and mentor direct reports to provide career progressions to future sales roles.
  • You’ll work under our Senior Director of Sales, but have a dotted line to our Senior Director of Marketing on the pipeline elements of your role. You’ll also work cross-functionally with other key teams including Ops and Product.

Vidyard provides an online video platform tailored for businesses to create, host, and share videos aimed at enhancing marketing, sales, corporate communications, and customer support. The platform includes tools for recording and managing videos efficiently, with features for secure sharing such as passcodes and Single Sign-On (SSO). This allows companies to safely distribute video content both internally and externally. Vidyard caters to a diverse range of clients, including marketing teams and sales professionals, helping them to connect with customers and close deals more effectively through video. The company operates on a subscription model, offering various features that can be customized to meet specific client needs, while also providing free tools to attract new users. Vidyard's goal is to improve business communication strategies through video, ultimately driving higher engagement and better results.

Company Stage

N/A

Total Funding

$73.6M

Headquarters

Kitchener, Canada

Founded

2011

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-24%

2 year growth

-39%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $15M funding round led by Export Development Canada and other investors strengthens Vidyard's financial position and growth potential.
  • AI Avatars can significantly enhance sales and marketing efficiency by automating personalized video communications at scale.
  • Vidyard's continuous innovation, such as the AI-powered sales assistant, positions it as a leader in the evolving digital marketing landscape.

What critics are saying

  • The rapid adoption of AI technologies may face resistance from users uncomfortable with AI-generated content, potentially slowing down market acceptance.
  • The competitive landscape in video communication is intense, with major players like Zoom and Microsoft Teams posing significant threats.

What makes Vidyard unique

  • Vidyard's introduction of hyper-realistic AI Avatars for personalized video messaging sets it apart in the video communication market.
  • The platform's focus on secure video sharing with features like passcodes, SSO, and IP whitelisting provides a competitive edge in data-sensitive industries.
  • Vidyard's comprehensive suite of tools tailored for marketing, sales, corporate communications, and customer support makes it a versatile solution for various business needs.

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Benefits

Competitive pay

Health & wellness subsidies

Continuing education subsidies

Health, dental, & vision coverage

Health/lifestyle spending accounts

Unlimited vacation

ESOP

Paid volunteer opportunities