Simplify Logo

Full-Time

Director of Demand Generation

Confirmed live in the last 24 hours

Nightfall

Nightfall

51-200 employees

AI-driven data leak prevention for SaaS

Data & Analytics
Consulting
Cybersecurity
AI & Machine Learning

Senior, Expert

Remote in USA + 1 more

Category
Growth Marketing
Growth & Marketing
Required Skills
Agile
Sales
Hubspot
SEO
Salesforce
Marketing
Requirements
  • 7+ years of experience driving revenue with demand generation campaigns for B2B technology companies, preferably with high growth start-ups
  • Strong understanding of the cybersecurity marketplace including concepts, trends, and challenges
  • Proven track record of successfully creating and implementing revenue growth strategies in SaaS environments to drive digital traffic, content conversion, and brand awareness
  • Ability to develop and optimize marketing and sales strategies across key channels, e.g. SEO, SEM, Social, email, etc.
  • Experience successfully driving social engagement across multiple platforms that target enterprise buyers
  • Experience leveraging external partners to develop a agile wheel of productivity
  • Experience leveraging marketing automation platforms such as Salesforce, HubSpot, and other common tools
  • Excellent analytical skills with the ability to use data to drive decision-making and optimize performance
  • Strong project management and cross-functional collaboration skills
Responsibilities
  • Define, execute, and optimize demand generation strategy using industry best practices that are effective for B2B SaaS revenue growth
  • Own budget, annual strategy, and quarterly execution plans for the demand gen function
  • Develop & launch integrated digital marketing campaigns
  • Manage all demand gen channels, such as email, direct mail, digital advertising, SEO, webinars, major conferences/trade shows, and ABM
  • Own our website operations to grow traffic, drive conversion rate optimization & campaign effectiveness
  • Initiate multivariate testing within campaigns to maximize lead capture and traffic conversion
  • Maintain and implement sales & marketing systems for accurate program execution
  • Leverage performance marketing to expand current channels through ongoing optimization and unlock new sources of growth
  • Define the buyer journey, drive customer segmentation, map campaign objectives, and collaborate on the right assets needed for the different stages of the journey
  • Collaborate with content marketing, working with stakeholders to help shape materials to support account engagement, demand gen, and pipeline programs
  • Build a clear understanding of demand gen goals, success metrics, and impact across the organization

Nightfall.ai specializes in data leak prevention for SaaS and cloud environments, helping businesses protect sensitive information from data breaches and cyber threats. The company uses artificial intelligence to identify and classify data, allowing clients to safeguard details like credit card numbers and personal identification. Nightfall.ai serves a variety of clients, including large enterprises and tech companies that utilize platforms such as Slack, Google Drive, and Salesforce. What sets Nightfall.ai apart from competitors is its focus on providing API integrations, enabling developers to embed data security features directly into their applications. Clients can create custom detection rules and utilize Nightfall's AI-powered detection engine to monitor and protect their data. The company's goal is to enhance data security for businesses in an increasingly digital landscape, ensuring compliance and minimizing the risk of data leaks.

Company Stage

Series B

Total Funding

$60.3M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

3%

1 year growth

-2%

2 year growth

39%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with companies like Snyk enhance Nightfall.ai's capabilities in addressing pervasive threats such as leaked secrets and credentials.
  • The launch of Nightfall for GenAI demonstrates the company's commitment to innovation and addressing the latest security challenges posed by generative AI.
  • Recognition as a leader in data security by G2 highlights Nightfall.ai's strong market position and credibility.

What critics are saying

  • The rapidly evolving cybersecurity landscape requires continuous innovation to stay ahead of emerging threats, posing a constant challenge for Nightfall.ai.
  • Dependence on AI models for data leak prevention may lead to vulnerabilities if the models are not regularly updated and tested.

What makes Nightfall unique

  • Nightfall.ai leverages AI to provide specialized data leak prevention for SaaS and cloud environments, setting it apart from traditional cybersecurity solutions.
  • Their API integration model allows developers to embed data security features directly into applications, offering a customizable and seamless approach to data protection.
  • Nightfall.ai's focus on generative AI security, as evidenced by their launch of the first complete DLP solution for GenAI, positions them as pioneers in this emerging field.