Full-Time

Director of Demand Generation

Posted on 8/28/2024

Nightfall

Nightfall

51-200 employees

AI-driven data leak prevention for SaaS

Enterprise Software
Cybersecurity
AI & Machine Learning

Senior, Expert

Remote in USA + 1 more

More locations: Remote in Canada

Category
Growth Marketing
Growth & Marketing
Required Skills
Agile
Sales
Hubspot
SEO
Salesforce
Marketing
Requirements
  • 7+ years of experience driving revenue with demand generation campaigns for B2B technology companies, preferably with high growth start-ups
  • Strong understanding of the cybersecurity marketplace including concepts, trends, and challenges
  • Proven track record of successfully creating and implementing revenue growth strategies in SaaS environments to drive digital traffic, content conversion, and brand awareness
  • Ability to develop and optimize marketing and sales strategies across key channels, e.g. SEO, SEM, Social, email, etc.
  • Experience successfully driving social engagement across multiple platforms that target enterprise buyers
  • Experience leveraging external partners to develop a agile wheel of productivity
  • Experience leveraging marketing automation platforms such as Salesforce, HubSpot, and other common tools
  • Excellent analytical skills with the ability to use data to drive decision-making and optimize performance
  • Strong project management and cross-functional collaboration skills
Responsibilities
  • Define, execute, and optimize demand generation strategy using industry best practices that are effective for B2B SaaS revenue growth
  • Own budget, annual strategy, and quarterly execution plans for the demand gen function
  • Develop & launch integrated digital marketing campaigns
  • Manage all demand gen channels, such as email, direct mail, digital advertising, SEO, webinars, major conferences/trade shows, and ABM
  • Own our website operations to grow traffic, drive conversion rate optimization & campaign effectiveness
  • Initiate multivariate testing within campaigns to maximize lead capture and traffic conversion
  • Maintain and implement sales & marketing systems for accurate program execution
  • Leverage performance marketing to expand current channels through ongoing optimization and unlock new sources of growth
  • Define the buyer journey, drive customer segmentation, map campaign objectives, and collaborate on the right assets needed for the different stages of the journey
  • Collaborate with content marketing, working with stakeholders to help shape materials to support account engagement, demand gen, and pipeline programs
  • Build a clear understanding of demand gen goals, success metrics, and impact across the organization

Nightfall.ai focuses on data leak prevention for SaaS and cloud environments, using artificial intelligence to help businesses identify and protect sensitive data. The company serves a variety of clients, including large enterprises and tech companies, by providing API integrations that allow developers to embed data security features into their applications. Nightfall.ai differentiates itself by offering customizable detection rules and an AI-powered detection engine, enabling clients to tailor their data protection measures. The goal is to help businesses safeguard their sensitive information and reduce the risk of data breaches.

Company Stage

Series B

Total Funding

$58.7M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for AI-powered data protection as enterprises adopt generative AI tools.
  • Partnerships with firms like Snyk enhance Nightfall's cloud security capabilities.
  • Nightfall's recognition as a data security leader boosts market credibility.

What critics are saying

  • Rapid adoption of generative AI tools poses accidental data leak risks.
  • Shadow IT increases unanticipated risks as employees use tools without informing supervisors.
  • Growing threat of leaked secrets in cloud environments could undermine security efforts.

What makes Nightfall unique

  • Nightfall uses AI to identify and protect business-critical data in cloud environments.
  • The Nightfall Developer Platform offers flexible integration for data protection capabilities.
  • Nightfall provides API integrations for embedding security features into client applications.

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Benefits

Hybrid Work Options

INACTIVE