As the Director of Demand Generation for Nightfall AI, you will play a pivotal role in shaping the strategy and execution of Nightfall AI’s promise across multiple platforms. You will work closely with cross-functional teams to develop and execute innovative marketing strategies that drive product adoption, revenue growth, and customer satisfaction. This role requires a strong background working for software vendors in the cybersecurity vertical. 

Responsibilities

• Define, execute, and optimize demand generation strategy using industry best practices that are effective for B2B SaaS revenue growth
• Own budget, annual strategy, and quarterly execution plans for the demand gen function
• Develop & launch integrated digital marketing campaigns
• Manage all demand gen channels, such as email, direct mail, digital advertising, SEO, webinars, major conferences/trade shows, and ABM
• Own our website operations to grow traffic, drive conversion rate optimization & campaign effectiveness
• Initiate multivariate testing within campaigns to maximize lead capture and traffic conversion
• Maintain and implement sales & marketing systems for accurate program execution
• Leverage performance marketing to expand current channels through ongoing optimization and unlock new sources of growth
• Define the buyer journey, drive customer segmentation, map campaign objectives, and collaborate on the right assets needed for the different stages of the journey
• Collaborate with content marketing, working with stakeholders to help shape materials to support account engagement, demand gen, and pipeline programs
• Build a clear understanding of demand gen goals, success metrics, and impact across the organization

Requirements

• 7+ years of experience driving revenue with demand generation campaigns for B2B technology companies, preferably with high growth start-ups
• Strong understanding of the cybersecurity marketplace including concepts, trends, and challenges
• Proven track record of successfully creating and implementing revenue growth strategies in SaaS environments to drive digital traffic, content conversion, and brand awareness
• Ability to develop and optimize marketing and sales strategies across key channels, e.g. SEO, SEM, Social, email, etc.
• Experience successfully driving social engagement across multiple platforms that target enterprise buyers
• Experience leveraging external partners to develop a agile wheel of productivity 
• Experience leveraging marketing automation platforms such as Salesforce, HubSpot, and other common tools
• Excellent analytical skills with the ability to use data to drive decision-making and optimize performance
• Strong project management and cross-functional collaboration skills