Deputy General Manager – Software Offer Marketing
Schneider Electric
Deputy General Manager – Software Offer Marketing
Schneider Electric
Global energy management and automation provider
Job Description: Software Offer Manager
Role context: Ready to drive a meaningful IMPACT in shaping how we bring offers to market? This role bridges global offer strategy with India market execution for Industrial Automation Softwares (AVEVA and ProLeiT), combining portfolio ownership and roadmap, go-to-market leadership, commercial performance, and customer-backed innovation across industrial automation segments.
(Why Position exists) |
• Lead and grow Industrial Automation Software Offer portfolio for Greater India • Build a differentiated offer strategy for target segments with sharp focus on growth, profitability and market-share expansion. • Champion OPEN software-defined open automation by positioning hardware-independent, interoperable and application-centric architectures that reduce vendor lock-in and improve agility for customers. • Act as the strategic and operational reference point between Global teams, India Sales, Segment Marketing, Prescription, Channel Ecosystem and customers to drive end-to-end offer lifecycle performance. |
REQUIREMENTS
Educational Qualifications | Must have | BE/BTech in Electrical, Electronics, Instrumentation or equivalent engineering discipline. |
Good to have | Discrete & Process Automation Exposure, MBA / PGDM, product management certification, commercial strategy exposure, or specialization in industrial software / digital transformation | |
Job Experience | Overall Experience | 10+ years |
Relevant Experience | 8+ years in PLC/DCS/SCADA, process control architectures, automation software, portfolio management, go-to-market execution, or customer-facing solution positioning. |
COMPETENCIES REQUIRED
Must to have | Good to have | |
Technical Competencies | • Understanding of PLC, DCS, SCADA, industrial networks, cybersecure architectures and process control applications. • Domain knowledge of software-defined open automation concepts: decoupling software from hardware, open standards, interoperability, reusable libraries and modular application design. • Exposure to EcoStruxure Automation Expert, AVEVA, UAO, OT/IT convergence, AI-enabled operations and cybersecurity. | • Segment depth in Heavy Industries, Infrastructure, NEL or hybrid/process industries. |
Functional competencies | • Offer strategy, portfolio lifecycle management, product launch, go-to-market planning, pricing, forecast/pipeline governance and business performance tracking. • Ability to convert market intelligence, competitor activity and customer pain points into offer gaps, roadmap asks, value propositions and sales plays. • Strong presentation, stakeholder management and influencing skills across sales, global teams, prescription, channels, SI partners and customers. | • Experience with Salesforce bFO/CRM, Power BI, PIM, Excel, PPT, financial analysis, pricing corridors, business case development and partner ecosystem activation. |
Behavioral Competencies | • Customer-first & mission-based mindset, strategic clarity, ownership, collaboration, structured execution and ability to influence without authority. • Self-learner with curiosity for digital automation shifts, comfort with ambiguity, strong communication discipline and ability to simplify complex automation topics for commercial teams. | • Cross-cultural collaboration, and ability to build communities of practice with sales, segment and Channel Ecosystem. |
Nature / Scope of Responsibility | Level | Measurement |
Portfolio strategy and growth Own the India Industrial Automation Software offer strategy, portfolio priorities, market segmentation, offer gaps and 3-year growth roadmap for process automation. | Full | Pipeline growth, market share movement, portfolio revenue and margin quality. |
Go-to-market and launch execution Define launch plans, value propositions, pricing guidance, sales playbooks, customer messaging and enablement kits for Software offers. | Full | Launch readiness, sales adoption, campaign impact, opportunity conversion and feedback from sales/channels. |
Software-defined open automation evangelization Build India relevance for open, software-defined automation by enabling customers and internal teams on hardware-independent, interoperable, application-centric architectures that connect OT/IT and reduce lock-in. | Full | Qualified SDA opportunities, SI/customer workshops, reference architectures, partner enablement and customer proof-points. |
Customer and segment intimacy Engage key end users, EPCs, consultants, OEMs, system integrators and strategic accounts to capture pain points, validate value propositions and shape demand. | Full | Customer meetings, prescriptions, solution influence, segment insights and validated opportunity pipeline. |
Roadmap influence Represent India needs with global offer teams, convert market gaps into roadmap asks, and ensure India readiness on new releases, localization needs and commercial policies. | Full | Roadmap inputs accepted, localization actions, escalation closure and offer availability/readiness. |
Commercial governance Track revenue, margin, pricing discipline, pipeline, competitor movement, win/loss insights and portfolio health; recommend corrective actions. | Full | Business review cadence, forecast quality, pricing compliance, action closure and profitability improvement. |
Ecosystem and SI activation Develop SI/channel ecosystem capability around IA Software, including technical-commercial training, reusable architecture and repeatable offers. | Partial | Certified/enabled partners, joint pursuits, partner pipeline and deployment feedback. |
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+9% organic growth
150 000+ employees in 100+ countries
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Global energy management and automation provider
Schneider Electric is a global specialist in energy management and automation. It helps homes, businesses, and industries run electricity more efficiently by selling electrical products, automation hardware, software, and related services. Its offerings cover electrification, automation, and digitization, and solutions connect devices, collect data, and control systems to optimize energy use in smart industries, resilient infrastructure, and data centers. The company distinguishes itself with a broad, end-to-end portfolio and a worldwide presence in over 100 countries, combining hardware, software, and services to address sustainability and reliability. Its goal is to help people and organizations use energy more efficiently, reduce environmental impact, and improve uptime and reliability.
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