Red Bull

Manufactures and markets energy drinks

Territory Sales Manager

Field SalesPosted on Nov 12

Full-timeAlwar, Rajasthan, IndiaNo salary listedIn-person

About the Job

Requirements

A graduation or higher education qualification is required.
Two to five years of FMCG sales experience is required.
Experience in territory management, distributor management, team handling, execution excellence, and market development is required.
Experience handling distributors and frontline field forces is required.
Experience in General Trade (GT) and SST is required.
Basic leadership qualities are required.
Communication, planning, and presentation skills are required.
Analytical ability and logical thinking are required.

Responsibilities

Fulfil financial and trade sales targets for all distributors, towns, and specified geography.
Build business and personnel relationships with distributors to support the long-term success of company strategies.
Implement and align sales fundamentals—including distribution, prices, placements, point-of-sale materials, and promotions—with distributors and customers; measure these fundamentals and adapt them to maximize growth potential.
Manage distributor claims, inventory, warehouse hygiene, automation, and reporting of category-related developments at distributors.
Recruit, train, and develop frontline field forces, including third-party and distributor personnel, in the assigned area.
Develop, propose, execute, and review incentive programs for key deliverables.
Plan and execute marketing-aligned activations for the assigned geography and customers in line with company objectives.
Coordinate with the field marketing team on sales drives, event sales, and activations across channels.
Ensure relevant outlets in the assigned geography are serviced and merchandised by distributors each month in accordance with the sales plan across channels.
Develop and implement coverage optimization plans according to company guidelines, and ensure appropriate pricing across store formats and channels.
Execute planned programs, promotions, and merchandising across customers and channels by guiding and motivating frontline distributor teams; drive incentive programs.
Develop and review guidelines to track and measure objectives for distribution, shelving, merchandising, and pricing at outlet, city, and area levels.
Manage distributor inventory to prevent lost sales from stock unavailability, coordinating with distributors, warehouses, and regional logistics teams according to company standards.
Maintain distributor warehouse hygiene according to regulatory and company standards.
Submit distributor claims on time with appropriate company-approved supporting documentation and resolve distributor queries in coordination with regional finance.
Drive alternate-channel objectives in the assigned geography by aligning distributors and frontline teams with channel requirements.
Maintain relationships with accounts across channels, including Perfect Store, Bull Bars, contracted accounts, and wholesale, to support business objectives.

Job Description

Responsibility for Financial & Trade Sales targets fulfilment for all distributors, towns & specified geography. Set up a business and personnel relationship with distributors in order to ensure the long-term success of Red Bull strategies. Implement & align the sales fundamentals (Distribution, Prices, Placements, POSM, Promotions, etc.) with distributor & customer. Measure these fundamentals and adapt them to maximize growth potential.

The TSM is responsible for distributor claims, Inventory management, warehouse hygiene, automation, reporting any development at the distributor end related to the category.

Recruitment, Training & Development of frontline field force (3rd Party, Distributors) in his area. Develop, propose, execute & review incentivization program for the on key deliverables.

Plan & execute key marketing aligned activations for the specified geography, Customer in line with set company objective. Align with Field marketing team on sales drives, event sales and activations across channels.

Ensure all relevant outlets within a specific geography are serviced, merchandised by distributors each month as per agreed sales plan across channels. Develop, implement coverage optimization plan as per the company guidelines. Ensure right pricing across store formats and channel.

Execute planned programs, promotions & merchandise across customers across channels in the specified geography by guiding and motivating the frontline team across distributors. Drive incentive programs.

Continuously develop and review guidelines to track & measure objectives on distribution, shelving, merchandising, and pricing in each outlet, city and area in total.

Manage distributor inventory to prevent loss of sale on account of non-availability of stocks by effectively and efficiently working with distributor, warehouse & regional logistic team as per company specified standards.

Maintain hygiene at the distributor warehouse as per regulatory and company specified norms. Timely submission of distributor claims along with proper company approved supporting. Resolving distributor queries if any by coordinating with regional finance.

Drive alternate channel objective for the geography by getting the distributor and frontline team aligned to the channel requirements.

Maintain relationship with to accounts across channels eg: Perfect Store, Bull Bars, Contracted accounts and Wholesale to help drive business objectives.

Qualifications

Education: Graduation / Higher education
FMCG sales experience of 2-5 years
Good with Territory management, distributor management, team handling, execution excellence and market development. Should have handled distributors and frontline field force.
Should have experience in General Trade - GT & SST
Basic leadership quality
Good communication, planning & presentation skills
Analytical ability, logical thinking
Passion for the Brand

Additional Information

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Please note that Red Bull India never asks for information unrelated to the job application process, such as bank or credit card data and never charges any fees to apply to any jobs.
It has been brought to the attention of Red Bull India that certain individual/s posing as a ‘HR Executive’ of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money, at times terming such money as a ‘refundable security deposit’.
Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.
Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.
Red Bull India reserves the right to take legal action, including criminal action, against anyone attempting to misuse the brand name, brand logos and the names/designations of our employees for illegal and unauthorized activities.
For further information on Fraud Warning please visit: https://policies.redbull.com/policies/RedBull.com_IN/202309211109/en_IN/fraud_warning.html

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

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