Full-Time

Director of Lifecycle Marketing

Confirmed live in the last 24 hours

MyFitnessPal

MyFitnessPal

201-500 employees

Calorie tracking and nutrition insights platform

Consumer Goods
Data & Analytics

Compensation Overview

$136k - $204kAnnually

+ Annual performance bonus + Monthly wellness and technology allowances

Senior, Expert

Remote in USA

Required Skills
Tableau
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • 10+ years of experience in lifecycle marketing and customer retention
  • 7+ years of people management experience
  • Proven experience in segmentation and audience targeting
  • Strong understanding of channel best-practices
  • Expertise in messaging automation platforms and ESPs
  • Deep familiarity with D2C subscriptions business models and reporting
  • Demonstrated experience building test & learn programs
  • Advanced analytics skills
  • Experience and understanding of reporting platforms such as Amplitude, Looker, Tableau, Google Analytics
  • Strong communication and interpersonal skills
Responsibilities
  • Own the development of customer lifecycle strategy and roadmap
  • Oversee execution of all CRM programs, tests and initiatives
  • Partner with Product and Engineering teams on data and technology enablement
  • Leverage a multi-channel approach
  • Develop segmentation and targeting strategies
  • Oversee and manage reporting processes
  • Collaborate cross functionally between teams
  • Create a scalable playbook and capture learnings
  • Monitor industry trends and lead experimentation
  • Manage a small team of 3-4 CRM/email marketers
  • Automate workflows for scale

MyFitnessPal, with its vast database of over 18 million global foods and personalized nutrition insights, offers an excellent environment for individuals passionate about health-tech and data-driven solutions. The company empowers employees to innovate in the digital health space, enhancing tools like barcode scanning and tailored nutrition strategies to support user fitness goals. This focus on leveraging technology to improve health outcomes makes it a valuable workplace for those interested in making a measurable impact in wellness and nutrition.

Company Stage

Series A

Total Funding

$18M

Headquarters

Austin, Texas

Founded

2005

Growth & Insights
Headcount

6 month growth

5%

1 year growth

2%

2 year growth

20%

Benefits

Remote work flexibility

Physical office in Austin, TX

Annual, in-person company retreats

Company paid lunches & working sessions

Flexible time-off policy + flexible working hours (Unlimited PTO Plan)

Competitive medical, dental, and vision benefits

Safe Harbor 401K program

parental leave

Monthly Wellness Allowance

Reward & recognition platform

MyFitnessPal Premium

Modern Virtual Learning and Development Library

DEI Committee