Director of GTM

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Director of GTM, Partnerships is a mid to senior-level role at the center of Power Digital's Partnerships team, responsible for translating the partner ecosystem (Tech, PE and Advisors) into measurable commercial value. This person owns the full commercial lifecycle across our partner go-to-market.  This is a highly cross-functional, enterprise-facing role that requires equal parts relationship builder, strategic operator, and financial thinker. You will manage complex fundraising motions, own commercial revenue streams from ideation to negotiation, and serve as the bridge between partners and Power Digital's internal product, sales, CX, and marketing teams.

This role reports directly to the VP of Partnerships.

Responsibilities:

Joint GTM with the Partner Ecosystem

• Lead new partner vetting and due diligence—evaluating whether technology solutions are the right fit for Power Digital clients based on performance data, ICP alignment, and commercial potential.
• Develop and manage joint business plans (JBPs) with priority technology and channel partners, translating shared goals into defined initiatives, timelines, and revenue targets.
• Own and structure commercial agreements, including co-selling arrangements, resell and white-label opportunities, and bonus media incentive programs.
• Source and activate alpha and beta opportunities with platform partners to give Power Digital a competitive first-mover advantage for clients.
• Design, launch, and manage partner pilot programs in coordination with internal activation and CX teams.
• Employ AI technologies to enhance and optimize GTM processes and partner engagement workflows.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to the Partnerships function.

Fusepoint Partnerships

• Develop and grow a portfolio of technology partnerships specifically designed to support fusepoint, Power Digital's measurement and strategic consulting practice.
• Identify and structure partnerships that unlock exclusive testing opportunities, platform performance consulting engagements, referral programs, and client-facing competitive advantages.
• Source credentialing and certification opportunities with platform partners that elevate FusePoint's credibility and market position.
• Serve as the primary relationship owner for FusePoint's partner ecosystem, ensuring alignment between partner capabilities and FusePoint priorities.

Joint Technical Innovation (nova)

• Develop and manage partnerships with technology companies aimed at co-developing nova capabilities, offsetting the product roadmap, or providing exclusive access to AI/data insights and tooling.
• Own the full sales cycle for joint technical planning (JTP) initiatives—from opportunity identification and stakeholder alignment through proposal development, negotiation, and signed agreement.
• Partner closely with Power Digital's product and engineering teams to ensure external partnership opportunities are aligned to the Nova roadmap and technically viable.
• Execute a highly complex, enterprise fundraising motion—including financial modeling and reverse M&A-style structures—to secure technical funding and resource offsets from platform partners.
• Manage executive stakeholder relationships at partner organizations, building long-term alliances that generate recurring technical investment.
• Conduct technical demonstrations and present compelling business cases to secure JTP commitments from partner organizations.
• Monitor emerging trends in AI, AdTech, and data infrastructure to surface new opportunities that align partner priorities with Nova's roadmap.

Reporting, Pacing & Commercial Operations

• Own end-to-end commercial deal management: sourcing, structuring, executing, and reporting on all commercial partner agreements.
• Track and communicate pacing toward commercial revenue targets on a monthly and quarterly basis, flagging risks and opportunities in real time.
• Manage the distribution and re-investment of commercial deal value back to the appropriate business units (product, activation, sales/marketing, partnerships, etc.).
• Define and maintain measurable OKRs and KPIs for all active commercial partnerships, ensuring alignment with broader organizational goals.

Program Management & Cross-Functional Execution

• Serve as the sole internal champion for partner pilots, incentive programs, and commercial initiatives—owning the full program lifecycle from kickoff to post-delivery reporting.
• Work cross-functionally with marketing, sales, product, and CX to ensure partner programs are fully resourced and successfully executed.
• Act as the primary bridge between external partners and Power Digital's internal teams, managing timelines, escalations, and stakeholder communication throughout.
• Build feedback loops from the delivery team back to partners to demonstrate performance, reinforce trust, and identify expansion opportunities.

Co-Marketing & Brand Amplification

• Identify and secure speaking opportunities at partner-hosted events, industry conferences, and co-produced webinars—positioning Power Digital and fusepoint SMEs as thought leaders within the partner ecosystem.
• Develop and pitch joint content opportunities with technology partners, including whitepapers, case studies, blog features, social campaigns, and co-branded research that expand reach and reinforce credibility.
• Build and maintain a rolling co-marketing pipeline with priority partners—proactively sourcing opportunities tied to FusePoint's consulting capabilities, Nova's technology story, and Power Digital's broader service offering.
• Coordinate with the internal marketing team to brief, scope, and execute co-marketing initiatives—ensuring partner needs are properly resourced and launched on time.
• Pitch and secure sponsorship and activation opportunities for partners to participate in Power Digital summits, client dinners, and co-hosted events.
• Leverage the partner ecosystem to facilitate introductions and build relationships between priority technology partners and Power Digital's CX team—creating direct lines of support that drive client retention, upsell opportunities, and deeper platform utilization across the book of business.

Role Requirements:

Skills & Experience

• 5+ years of experience in partnerships, business development, or GTM roles—ideally within a marketing agency, AdTech, SaaS, or consulting environment.
• Proven track record of owning and closing complex commercial agreements, including co-sell, resell, or technology partnership structures.
• Experience with enterprise fundraising motions, joint business planning, or financial modeling
• Deep understanding of the AdTech and MarTech landscape, including platforms such as Google, Meta, TikTok, Amazon, Snowflake, Klaviyo, Shopify, or similar.
• Strong analytical skills—comfortable building financial models, interpreting performance data, and synthesizing market intelligence into partner strategy.
• Excellent executive presence and presentation skills; able to command the room with both internal leadership and senior partner stakeholders.
• Experience working cross-functionally across marketing, sales, product, and CX teams to drive shared outcomes.

Leadership & Collaboration

• Demonstrated ability to influence without authority across large, matrixed organizations.
• Strong negotiation skills with a proven ability to secure high-value deals and investment commitments.
• Self-starter mentality—comfortable operating with ambiguity and building programs from the ground up.

Strategic Thinking

• • Innovative mindset; actively identifies creative partnership structures and commercial opportunities others miss.
  • Results-oriented with a bias toward measurable impact over activity.
  • Ability to zoom between macro strategy and detailed execution without losing sight of either.

Key Performance Indicators (KPIs)

• Total commercial revenue sourced from partner ecosystem
• Joint technical/ innovation revenue secured for nova annually
• Fusepoint revenue sourced from partner ecosystem
• Client Retention and Growth influenced by GTM/ commercial partnerships

Most Important Things (MITs)

• Commercial Execution: Own and close complex commercial deals across JBP, JTP, co-sell, resell, and incentive programs—translating partner relationships into measurable revenue and resource value for Power Digital.
• Nova Technical Partnerships: Lead the enterprise fundraising motion tied to Nova—building the business case, managing executive relationships at partner organizations, and securing technical funding and offsets aligned to the product roadmap.
• Fusepoint Partnership Development: Build a distinct portfolio of consulting-focused technology partnerships that give Fusepoint exclusive testing access, credentialing opportunities, and a competitive edge in the market.
• Program Management: Champion every partner initiative internally—from pilot launch to post-delivery reporting—ensuring no deal goes dark, and every partner program delivers on its commercial promise.
• Partner Co-Marketing & Visibility: Identify and secure speaking opportunities, joint content, and co-branded activations with technology partners that expand Power Digital's and FusePoint's reach, reinforce thought leadership, and drive revenue potential through the partner ecosystem.
• Client Retention & Growth via Partners: Leverage the partner ecosystem to build direct relationships between technology partners and the CX team—turning partner connections into a lever for client retention, upsell, and deeper platform adoption across the book of business.

Benefits & Perks:

• Base salary + commission opportunities
• Unlimited PTO (available on day one)
• Fully flex work environment: full-remote, in-office, or hybrid
• 12 observed national holidays—including Juneteenth
• Regularly scheduled mental health and recharge days
• 401k plan
• Unlimited opportunities for professional growth within a rapidly growing firm
• Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• Employee Assistance Program (EAP)
• Quarterly awards and recognitions for outstanding performance
• Clear pathway to leadership for every position
• Opportunities to be involved in company's DEI initiatives
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)