Data Engineer

Anteriad Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award, The Sammy Winner of the Growth Catalyst Product/Service Award for AI Powered Marketing and Sales, Recognized for helping B2B organizations effectively identify and reach buying groups New York, NY (July 7, 2026) - Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, today announced that the company has won The Sammy, the Business Intelligence Group's award for excellence in sales and marketing, for the second year in a row. Anteriad earned top honors in the Growth Catalyst Product/Service for AI Powered Marketing and Sales category. "The 2026 Sammy winners are not just great marketers, they are accountable ones. What set this year's honorees apart was their ability to connect strategy to outcomes and show exactly what moved the needle. Anteriad is a strong example of that standard in action," said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group. More marketing and sales teams are embracing buying groups, using data to inform a more coordinated approach to driving pipeline, but there is ample opportunity to increase the use of buying group intelligence. Anteriad's recent research with Ascend 2, "The 2026 B2B Marketing Edge: Control is the Competitive Advantage," finds that only 38% of B2B marketing teams have fully implemented buying groups. Most companies are still nascent in their use of buying group data to inform sales and marketing strategies. Anteriad provides the AI-powered solution to close that gap. Using Anteriad's proprietary verified contact records, firmographic intelligence, behavioral signals, engagement and intent data, the Anteriad Marketing Cloud dynamically identifies and assembles complete buying groups tailored to the product being sold and the organization being targeted. Marketers can build buying groups dynamically using AI or map the known persona, titles and roles manually, then activate them immediately across multichannel campaigns, content syndication, and BDR outreach in 25+ languages. Anteriad received a 5 out of 5, the highest score possible, in the Buying Group Detail criterion in The Forrester Wave(TM): Marketing and Sales Data Providers for B2B, Q1 2026. In the company's view, this score speaks to the buying group capabilities Anteriad has been delivering to customers since Q4 2025 through its AI-Driven Buying Group Profiles in the Anteriad Marketing Cloud. "We are delighted to receive recognition of our AI-powered Buying Group solution with this Sammy award. Our full-funnel buying group capability combines audience discovery, planning, campaign orchestration and measurement using AI to increase insight, efficiency and performance. As more B2B marketing and sales teams embrace buying groups, Anteriad is the partner that gets them further, faster, with less guesswork along the way," said Rob Sanchez, CEO at Anteriad. The Sales and Marketing Excellence Awards honor the organizations, campaigns, teams, technologies, and individuals setting the standard for what sales and marketing can accomplish when strategy, execution, and accountability converge. This year's program attracted nominations from organizations across more than 20 industries worldwide and was evaluated by a panel of experienced business executives using objective scoring benchmarks. For the complete list of 2026 Sales and Marketing Excellence Award winners, visit www.bintelligence.com. About Anteriad Anteriad empowers B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by responsible AI and deep human expertise. Its unique global data and award-winning Anteriad Marketing Cloud drive advanced analytics engagements, managed service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs. Ambitious marketers and agencies including ServiceNow, JustGlobal, Microsoft, KPMG, RTIC, and Havas trust its data-driven approach to maximize impact and ROI. Start creating your future today at https://anteriad.com/ Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.

APAC is saying the quiet part out loud for global B2B Marketing. Anteriad, LLC just attended one of Sydney's best conferences, B2B Marketing Leaders Forum APAC, and the conversations on the marketplace floor told Anteriad, LLC everything Anteriad, LLC needed to know about where marketers are headed. Anteriad, LLC chatted with demand gen managers, marketing directors, and CMOs from some of the biggest brands, and here's what's on their minds. AI is everywhere. Confidence is not. Every session, every booth conversation, every hallway chat circled back to AI. Marketers are under real pressure to adopt it, and most are moving fast. But speed and clarity aren't the same thing. The question Anteriad, LLC kept hearing wasn't "are you using AI?" It was "how do you actually use it well?" That's a meaningful distinction. There's a big difference between having AI in your stack and knowing how to turn it into pipeline. The marketers doing it right are harnessing AI and its ability to approach challenges in new ways, not just plugging it in and hoping for the best. Budgets are tighter. Expectations aren't. Headcount cuts. Budget reductions coming from global HQ. The "do more with less" reality isn't new, but it's hitting harder this cycle. What stood out to Anteriad, LLC was how many marketers are being asked to show faster ROI while simultaneously being asked to go broader into new audiences and markets. That's a tough spot. You need efficiency and reach at the same time. Marketers who are winning are demanding more and solving with precision. Buying committees are getting more complicated. Longer decision cycles. More stakeholders. Less certainty about who actually has budget authority. The days of targeting a single contact and calling it a campaign are long gone. Marketers know this. The frustration is that most of their systems and programs weren't built to handle it. Anteriad, LLC had more conversations than expected about appointment setting, specifically about having a local team that can work those buying committees in-market. When you're trying to break into accounts in a specific region, remote outreach only goes so far. New verticals are wide open. One of the more energizing themes from Sydney was the breadth of industries represented. Professional services. Manufacturing. Engineering. These aren't categories that typically show up heavily at B2B marketing events, and yet here they were, asking all the right questions about data, demand gen, and how to build a smarter marketing operation. That's not a Sydney thing. It's a signal. B2B marketers outside traditional tech are waking up to what's possible, and the vendors who show up for them early are going to win big. What it means for you. Whether you're running demand gen for a global software company or building a marketing engine in a market you're still figuring out, the fundamentals haven't changed. You need data you can trust, programs that reach the right people, and a partner who actually understands your market. The conversations in Sydney confirmed what Anteriad, LLC hear from marketers everywhere: the bar is higher, the budgets are tighter, and the pressure to prove impact is real. That's exactly the environment Anteriad, LLC were built for, and I'm excited to see what's next, especially when Anteriad, LLC connect with B2B marketers at B2B Marketing Leaders Forum ASIA in October. If any of it hits close to home, Anteriad, LLC'd love to keep the conversation going. Reach out and let's talk about what's working and what Anteriad can do to help you get there faster. Sales Director - APAC, Anteriad

RTIC drives $2.7M in incremental revenue with Anteriad Growth Accelerator. Anteriad helped the outdoor lifestyle brand achieve 11% growth in its B2B channel in six months, setting a blueprint for DTC brands expanding into B2B. April 09, 2026 09:00 ET | Source: Anteriad New York, NY, April 09, 2026 (GLOBE NEWSWIRE) - Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, today announced that it helped RTIC achieve significant incremental revenue for its B2B custom retail shop. RTIC Outdoors, a leading outdoor lifestyle brand known for high-performance coolers, insulated drinkware, and gear, tapped the Anteriad Growth Accelerator to drive double-digit growth with business customers. RTIC's custom B2B shop had a compelling product portfolio, and promising growth, but they needed a strategic growth solution. The company needed a partner that could expand reach, communicate differentiation, and prove real business impact before increasing investment. RTIC partnered with Anteriad to launch Anteriad Growth Accelerator, an orchestrated multi-channel solution with built-in analytics designed to measure true incrementality. Like many consumer brands, RTIC had built a strong DTC business but was largely untapped in B2B - a gap increasingly common among retail and outdoor lifestyle brands sitting on significant commercial opportunity. RTIC was looking to acquire new B2B customers and expand its share in the segment. Starting essentially from scratch, Anteriad and RTIC had an opportunity to launch net new revenue for the business. RTIC and Anteriad launched a pilot to implement the following Growth Accelerator capabilities: * Large-scale B2B Data - Anteriad's core strength was the backbone of the strategy, combining quality intent, firmographic and third party data to achieve precision at scale. * Channel orchestration - Anteriad Growth Accelerator surrounds in-market buyers across channels to drive engagement and accelerate purchase decisions. * Incrementality testing - Anteriad tests channel specific and cross-channel campaigns side-by-side to isolate performance drivers. * Advanced match-back measurement - Analysis including employee-level and site-level match-back ties sales and quotes directly to marketing exposure. * Holdout methodology - Anteriad maintains control groups to measure true lift versus baseline performance. Anteriad Growth Accelerator started delivering growth quickly and within six months, RTIC experienced: * $2.7M in incremental revenue delivered * 11% growth in the B2B business * 6.7x incremental ROAS, consistently driven during active months * $8.5M in new B2B quotes generated and progressing through the pipeline "This is a core lever for us as we scale Custom Shop. The opportunity to grow this into a $20M+ revenue partnership is very real. The inputs are controllable, and the outputs are measurable," said Brent Wiltz, Customer Shop General Manager at RTIC. "RTIC was able to quickly launch and scale their promising B2B business with Anteriad Growth Accelerator, a dynamic digital marketing campaign, to drive measurable growth. We provided the data, strategy and execution to set in place a profitable new revenue opportunity for the company", said Scott Tinkoff, Executive Vice President of Audience Identification & Activation at Anteriad. He added, "With a combination of intelligent channel orchestration, testing and measurement, our Growth Accelerator delivers powerful results quickly. RTIC's journey from a DTC-first brand to a scaled B2B operation is a path we're seeing more consumer companies pursue, and one where Growth Accelerator is purpose-built to accelerate." About Anteriad Anteriad empowers B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by responsible AI and deep human expertise. Our unique global data and award-winning Anteriad Marketing Cloud drive advanced analytics engagements, managed service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs. Anteriad Growth Accelerator is an integrated email and programmatic acquisition solution purpose-built for B2B marketers, including consumer and DTC brands expanding into business channels. Ambitious marketers and agencies including ServiceNow, JustGlobal, Microsoft, KPMG, RTIC, and Havas trust our data-driven approach to maximize impact and ROI. Start creating your future today at anteriad.com.