aCommerce

End-to-end managed e-commerce operations platform

Lead Communication Planning and Strategy

Growth MarketingConfirmed live in the last 24 hours

Full-timeBangkok, ThailandNo salary listedIn-person

About the Job

Requirements

At least 5 years of experience in communication planning, content strategy, or live stream management.
At least 2 years of hands-on experience with TikTok or ecommerce platforms such as Shopee or Lazada, focused on live streaming and tactical campaign management.
A proven track record of creating content or live mechanics that drive immediate commercial results and revenue.
Deep knowledge of TikTok and marketplace ecosystems, algorithm trends, and audience behaviors.
Ability to turn live stream data and metrics into actionable strategy pivots that ensure profitability.
Excellent presentation and storytelling skills in both Thai and English.

Responsibilities

Lead end-to-end communication planning for live streaming on TikTok, Shopee, and Lazada, focusing on high-conversion scripts, flows, and tactical hooks.
Develop and pilot creative tactics and interactive mechanics to drive immediate GMV improvement and engagement.
Tailor communication plans for each brand partner to ensure their unique value proposition drives sustainable sales growth.
Oversee the live streaming calendar and coordinate with KOLs, production, and brand teams to ensure plans are delivered on time.
Evaluate live stream data to identify key revenue drivers and areas for profitability optimization.
Take accountability for campaign outcomes and ensure tactical communication leads to measurable business growth and service standards.

Job purpose

The Lead, Communication Planning is the creative engine behind our Live Streaming success. Your mission is to design tactical communication plans and innovative content mechanics that turn viewers into buyers. You will drive Sustainable Growth by balancing high-energy creativity with a sharp focus on Profitability and GMV improvement across all live platforms.

Job Responsibilities:

Live Tactical Strategy: Lead the end-to-end communication planning for Live Streaming (TikTok, Shopee, Lazada), focusing on high-conversion scripts, flows, and tactical hooks.
Creative Growth Mechanics: Develop and pilot new, out-of-the-box creative tactics and interactive mechanics to drive immediate GMV improvement and engagement.
Brand Strategy Customization: Tailor communication plans for each brand partner to ensure their unique value proposition drives sustainable sales growth.
Planning & Organizing: Oversee the live streaming calendar and coordinate with KOLs, production, and brand teams to ensure all plans are delivered on time with zero missed deadlines.
Performance Analysis: Use analytical thinking to evaluate live stream data, identifying key drivers for revenue and areas for profitability optimization.
Result-Oriented Execution: Take full accountability for campaign outcomes, ensuring all tactical communication leads to measurable business growth and "WOW" service standards.

Key Requirements:

Minimum 5 years of experience in Communication Planning, Content Strategy, or Live Stream Management.
Platform Specialist: At least 2 years of hands-on experience specifically with TikTok or Ecommerce platforms (Shopee, Lazada), with a focus on Live Streaming and tactical campaign management.
Tactical Creativity: Proven track record of creating content or live mechanics that drive immediate commercial results (Drive Revenue).
Ecommerce Insight: Deep knowledge of the TikTok/Marketplace ecosystems, algorithm trends, and audience behaviors.
Analytical Thinking: Strong ability to turn live stream data/metrics into actionable strategy pivots to ensure profitability.
Strategic Communication: Excellent presentation and storytelling skills in both Thai and English.
Agility & Accountability: A self-starter who thrives in a fast-paced environment and takes 100% ownership of project success (Result Oriented).

About the Company

aCommerce

End-to-end managed e-commerce operations platform

aCommerce provides end-to-end managed e-commerce services in Southeast Asia. It helps brands enter and grow their online businesses by handling the full lifecycle: setting up online stores, daily store operations, brand management, marketing, fulfillment, customer service, and training. The product is a suite of managed services that operate as an all-in-one platform so clients don’t need to invest in internal infrastructure or build an in-house team. Revenue comes from tailoring and charging for these outsourced services. aCommerce differentiates itself by offering a complete, Southeast Asia–focused outsourcing solution with reliable execution and a collaborative culture, enabling brands to scale efficiently without significant upfront costs. Its goal is to help brands thrive online by making e-commerce operations scalable and cost-effective in the regional market.

Company size: 501-1,000
Company stage: IPO
Headquarters: Bangkok, Thailand
Founded: 2013

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