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Rogo

Generative AI for financial research automation

Senior Enterprise Marketing Manager - ABM

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$150k - $185k /yrIn-person

About the Job

Requirements

  • Have 5–8 years of relevant B2B marketing experience, including substantial hands-on ownership of enterprise account-based marketing programs.
  • Have financial-services experience and understand how banks, asset managers, private equity firms, or adjacent institutions evaluate and adopt technology.
  • Have experience building an account-based marketing function or program from scratch, or independently owning account-based marketing at a startup or high-growth company.
  • Demonstrate the ability to partner with enterprise Sales and Field Marketing teams on coordinated account programs, complex buying groups, and long sales cycles.
  • Have a record of connecting marketing programs to qualified pipeline, opportunity progression, or expansion.
  • Have strong creative and editorial judgment and be able to deliver a premium, credible experience for senior financial-services audiences.
  • Have strong commercial judgment and be able to explain why a program merits investment and how its results should be evaluated.
  • Have project management, writing, and stakeholder-management skills.
  • Be familiar with Salesforce, marketing automation, and account-targeting or engagement tools.

Responsibilities

  • Translate VP-approved target accounts, tiers, and priorities into actionable account-based marketing campaign plans, timelines, budgets, and deliverables.
  • Partner with Sales and Post-Sales to validate buying-group information, identify engagement gaps, and coordinate relevant outreach.
  • Execute distinct acquisition and expansion programs based on account needs, relationship maturity, and commercial priorities.
  • Plan and execute one-to-one and one-to-few programs across personalized content, paid media, email, executive outreach, and events.
  • Translate Product Marketing’s positioning into relevant messages and offers for the ideal customer profile.
  • Coordinate with Field Marketing on executive dinners, VIP experiences, sponsorship activations, and other high-touch programs.
  • Establish clear objectives, audience criteria, and follow-up plans for each activation, integrating events into account programs while Field Marketing owns event production.
  • Agree program goals with the Director of Demand Generation and Sales, and report on stakeholder engagement, qualified opportunities, evaluations, and expansion.
  • Partner with Marketing Operations on campaign capture and reporting, keeping sourced pipeline and influence on existing opportunities distinct.
  • Track program budgets, assess results, and recommend what to scale, change, or stop.
  • Document repeatable playbooks that preserve relevance and quality without making every campaign a bespoke production.

About the Company

Rogo

Generative AI for financial research automation

Rogo builds a generative AI platform for financial institutions to automate research, workflows, and document creation by coordinating multiple AI models across proprietary and external content. Its model-agnostic orchestration lets users plug in different AI models and data sources to generate insights, reports, and outputs for analysts, traders, and portfolio teams. The platform serves investment banks, private equity, hedge funds, and asset managers, with deployments across 50,000+ professionals in 350+ firms, and it is expanding into wealth management and new regions in EMEA and APAC. Its goal is to help financial institutions scale research and documentation workloads and speed up decision-making by providing a flexible AI backbone that coordinates models, data feeds, and documents, differentiating through cross-model orchestration tailored to finance.

Company size
201-500
Company stage
Late Stage VC
Total funding
$345M
Headquarters
New York City, New York
Founded
2021

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