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Bristol Myers Squibb

Makes drugs for cancer, blood and immune diseases

Associate Director - HCP Medical Education & Congress Strategy

Marketing Generalist & ManagementPosted on Nov 11
Full-timePrinceton, NJ, USA

About the Job

Requirements

  • A BA/BS is required; an advanced degree is a plus.
  • A minimum of 4 years of progressive pharmaceutical or biopharmaceutical commercial experience, including professional promotion, KOL engagement, medical education, and/or congress strategy is required.
  • Experience executing KOL engagement plans, speaker bureau programs, peer-to-peer initiatives, or congress logistics in a specialty pharmaceutical brand is required.
  • Experience designing and leading regional insight generation programs, including sessions, meetings, or structured HCP interactions, and/or coordinating speaker training or HCP engagement forums is required.
  • The candidate must be able to build meaningful, trusted external relationships with KOLs and influencers.
  • A strong understanding of the promotional review process and legal, regulatory, and compliance requirements governing HCP engagement, speaker programs, congress activities, and pre-approval market shaping is required.
  • The candidate must be able to translate scientific and clinical data into clear, compliant HCP-facing promotional and educational content.
  • The candidate must be able to manage multiple programs and workstreams to a high standard, with strong organizational skills and attention to detail.
  • The candidate must be able to collaborate across functions and levels in a matrix environment, build stakeholder consensus, and influence without direct authority.
  • Financial acumen and experience supporting budget tracking, forecasting, and vendor management are required.
  • Excellent written and verbal communication skills, including the ability to present effectively to senior leadership and brand teams, are required.
  • The candidate must be able to travel domestically approximately 25%, including for key congresses, KOL meetings, and customer-facing engagement.

Responsibilities

  • Support the planning and execution of commercial KOL programs, including advisory boards, promotional speaker development, and peer-to-peer educational events; manage logistics, content development, and legal and compliance review in alignment with the Director.
  • Build and manage trusted, long-term relationships with regional and local KOLs and emerging thought leaders, positioning BMS as a credible, science-forward partner introducing a differentiated, first-in-class mechanism to the fibrotic lung disease treatment landscape.
  • Own Admilparant’s KOL engagement strategy across IPF and PPF by defining engagement formats, cadence, and communication approach across pulmonologists, ILD specialists, and the broader multidisciplinary care team.
  • Execute the engagement strategy through direct and indirect interactions with KOLs and HCPs, and track and report against the engagement plan.
  • Lead readiness for priority national congresses across IPF and PPF, including ATS International Conference, CHEST Annual Meeting, academic ILD center symposia, and other priority venues; prepare booth content, presentation content, brand materials, and speakers.
  • Secure and coordinate thought leader exchanges at priority congresses; collect and report insights and learnings with actionable recommendations in post-congress reports.
  • Lead BMS commercial presence at regional and local congresses across IPF and PPF, including visibility, KOL engagements, insight generation, sponsorships, and content.
  • Coordinate congress-related commercial logistics, vendor relationships, and activities on time, on budget, and in compliance with BMS policies and applicable regulatory requirements, in partnership with the Congress Excellence team.
  • Support development, review, and deployment of promotional and educational materials for KOL engagement, speaker programs, and congress activations, ensuring scientific accuracy, message consistency, and compliance with promotional review (MLR) requirements.
  • Own speaker outreach, speaker bureau onboarding, training, and ongoing speaker coaching and support.
  • Translate medical education platform opportunities identified in brand planning, such as symposia and speaker programs, into concrete program plans aligned to the brand’s pre-launch objectives.
  • Coordinate agencies and vendors to ensure execution quality, timelines, and deliverable quality.
  • Use performance data and field feedback to continuously improve program quality.
  • Own Admilparant’s regional insight generation strategy, including interaction formats and cadence and discussion frameworks that surface actionable insights.
  • Capture, synthesize, and report regional insights as actionable brand recommendations to help solve brand problems and inform strategy and planning; flag emerging regional trends to brand leadership.
  • Support advisory board coordination, including planning, logistics and operations, content development, and legal and compliance review, in alignment with the Director.
  • Create and own a structured insights repository and reporting format and cadence to keep the broader Admilparant team informed.
  • Collaborate with Medical Affairs, Market Access, Commercial Operations, Launch Excellence, CASA, Global Commercial, and Legal/Regulatory/Compliance to align and execute KOL and medical education programs.
  • Contribute to brand planning by providing insights from KOL interactions, congress activity, and medical education programming.
  • Own program budgets and forecasting for regional KOL engagement, congress, and medical education activities, ensuring compliance with company policies and applicable regulatory requirements.

Desired Qualifications

  • Launch experience and demonstrated ability to execute brand strategy and adapt plans based on field and market feedback are preferred.
  • Functional experience within pulmonology, interstitial lung disease, or rare/specialty disease is a plus.

About the Company

Bristol Myers Squibb

Makes drugs for cancer, blood and immune diseases

Bristol Myers Squibb discovers, develops and sells prescription medicines for serious illnesses, including cancer, blood disorders, immune diseases and heart disease, for patients treated by doctors and hospitals around the world. Its best-known drug is Opdivo, an immunotherapy that helps the body's own immune system find and attack many kinds of cancer. Researchers develop drug candidates in its labs or bring them in through acquisitions and partnerships, then test them in clinical trials to win regulatory approval. The company makes and markets the approved medicines and earns its revenue from sales of patent-protected drugs. Its roots go back to a business founded in 1887, and it is based in Lawrence Township, New Jersey.

Company size
10,001+
Company stage
IPO
Headquarters
Lawrence Township, NJ
Founded
1887

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