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Grow Therapy

Connects people with insurance-covered therapy

Growth Manager - Audio

Performance & Paid MarketingUpdated on Nov 10
Full-timeNew York, NY, USA$144k - $168k /yrHybrid

About the Job

Requirements

  • You have 5–7+ years managing paid media budgets, with direct audio and podcast buying experience; in-house direct-to-consumer or healthcare background is a plus.
  • You can take full ownership of a channel and are comfortable building testing frameworks and infrastructure from scratch.
  • You are analytically self-sufficient and use data tools to evaluate performance and communicate progress without hand-holding.
  • You are comfortable managing external vendor and agency relationships and negotiating on Grow’s behalf.
  • You are extremely organized and can run a channel solo as a player-coach while building toward how it scales.
  • You have a strong point of view on measurement methodology in channels without clean attribution.

Responsibilities

  • Own podcast and show pipeline management, sourcing sponsorships, ad placements, and vendor partnerships, and evaluate how well each show fits the target audience.
  • Build a pipeline of new shows to test against established partnerships and scale the top-performing models.
  • Refine the channel activation model, balancing and proving the value of host-read versus run-of-network placements, sponsorships, and partnerships.
  • Own the audio channel roadmap and put a deliberate testing and scaling plan into action.
  • Manage vendor and partner relationships end to end.
  • Establish a measurement methodology for a channel without clean click-based attribution using promo codes, vanity URLs, incrementality, and lift testing, and manage day-to-day performance.
  • Evaluate audio’s halo effect on other channels as marketing mix modeling infrastructure becomes available.
  • Partner with the creative team on audio creative direction, providing input but not owning it.
  • Forecast and plan the channel’s growth.

About the Company

Grow Therapy

Connects people with insurance-covered therapy

Grow Therapy connects people seeking mental health care with independent therapists and prescribers for insurance-covered or self-paid visits. Clients search by location, specialty and insurance, then book virtual or in-person appointments with a clinician whose practice fits their needs. Its platform handles scheduling, billing and insurance enrollment for providers and includes electronic health records and telehealth tools. Health plans and employer customers use Grow to expand access to care, with employers paying for sessions their workforce receives rather than a flat fee for every worker. Grow Therapy was founded in 2020 and is headquartered in New York City.

Company size
1,001-5,000
Company stage
Series D
Total funding
$328M
Headquarters
New York City, New York
Founded
2020

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