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KittySpout

Direct-to-consumer pet water fountains with filters

Brand & Community Lead

Brand & Creative MarketingUpdated on Nov 12
Full-time$3.8k - $5.8k /mo

About the Job

Requirements

  • Fluency in English is required.
  • Candidates should have 7+ years of experience in brand, communications or brand marketing at consumer brands; candidates with 5–6 years and strong results may also be considered.
  • Candidates must have built awareness and goodwill for a consumer brand through causes, events and public relations, ideally from an early stage.
  • Candidates must have planned and delivered brand moments end to end, on time and on budget, working across multiple partners.
  • Candidates must have run credible, measured nonprofit or shelter partnerships.
  • Candidates must be able to turn brand moments into stories that press and customers repeat and demonstrate press wins.
  • Candidates must have run campaigns for a North American audience and be able to run events and partnerships there remotely using agencies, partners and local contractors.
  • Candidates must have a strong eye for brand consistency across touchpoints.
  • Candidates must connect brand work to measurable results such as branded search, word of mouth and press.
  • Candidates must be willing to work overtime or on weekends when needed.
  • Candidates must be based in Mexico, Ukraine or Brazil.
  • Candidates should be comfortable working closely with the founder and contributing to company growth.

Responsibilities

  • Own the brand story, positioning, tone of voice and brand guidelines for both brands, keeping the brands distinct.
  • Design and run a giving-back program with shelter and rescue partners, and track its impact.
  • Build the yearly brand-moment calendar and run each moment end to end, including concept, partners, budget, website and email, social and creators, and press.
  • Run pop-ups, events, sponsorships and stunts, each with its own budget and goal.
  • Pitch every brand moment, cause campaign and launch directly or through a managed public relations agency.
  • Build a super-fan community and turn customer reviews, photos and stories into brand content.
  • Report brand health monthly and own the brand budget.
  • Own brand story, guidelines and asset library for both brands; review new pages, packaging, emails and key ads before launch; and conduct a quarterly brand audit across touchpoints.
  • Choose each brand's anchor causes with the CEO; sign and manage national and local shelter and rescue partners; run adoption events and donation drives; and track and report impact.
  • Build the yearly brand-moment calendar, including National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday and a company-owned moment; run each moment end to end and hand its story and assets to growth and creator teams.
  • Pitch press and podcasts directly or through a managed public relations agency; win reviews, gift-guide placements and awards; maintain the press kit; and track every mention.
  • Turn reviews, photos and stories into brand content; build a super-fan community with surprise-and-delight moments; and ensure the website represents the brand appropriately.
  • Report brand health monthly, own the budget for events, donations, public relations and sponsorships, set monthly Rocks with the CEO, and write standard operating procedures so the playbook can operate without one person.

Desired Qualifications

  • Pet industry experience is a bonus.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

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