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Red Bull

Manufactures and markets energy drinks

Athletes Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeWarsaw, PolandNo salary listedHybrid

About the Job

Requirements

  • Experience in sports marketing.
  • Understanding of the country's sports and events environment, broad engagement with sports across multiple disciplines, and familiarity with representatives in the sports community.
  • Strong communication and negotiation skills, and openness to working with people.
  • Ability to work under time pressure.
  • Experience leading sports activation and event projects.
  • Experience managing teams of people.
  • Fluent English.

Responsibilities

  • Develop a long-term athlete partnership program to build a comprehensive national athlete portfolio.
  • Analyze athletes' sporting and marketing potential to optimize the local portfolio; select, negotiate with, support, and manage Red Bull athletes against defined objectives and performance-monitoring methods.
  • Use the brand's global athlete portfolio in local activities.
  • Maximize the impact of Red Bull's international event portfolio by supporting local athletes' participation.
  • Analyze key sports communities regularly to identify new talent, explore creative and unconventional approaches, and discover new sports communities and disciplines.
  • Mobilize national athletes to develop defined athlete projects and their own initiatives, either in collaboration with Red Bull or independently.
  • Build and maintain relationships with sports experts, athlete-support institutions, coaches, clubs, sports federations, and sports influencers to gather and update knowledge and insights about sports marketing and scouting.
  • Build relationships with leading athletes in Poland and internationally.
  • Work with company headquarters to obtain current information on best practices and knowledge.
  • Select suitable branding solutions and ensure the planned brand visibility for individual athletes is delivered.
  • Support individual athletes by defining an appropriate package of marketing activities, tools, compensation, bonuses, communication activities, and sporting achievements, and build professional relationships with each athlete.
  • Plan and control the Athletes Marketing department budget realistically.
  • Participate actively in developing new projects and identify and implement innovations in sports marketing.
  • Prepare contingency plans for projects and respond flexibly to changing market conditions.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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