Athletes Marketing Manager
About the job
- Experience in sports marketing.
- Understanding of the country's sports and events environment, broad engagement with sports across multiple disciplines, and familiarity with representatives in the sports community.
- Strong communication and negotiation skills, and openness to working with people.
- Ability to work under time pressure.
- Experience leading sports activation and event projects.
- Experience managing teams of people.
- Fluent English.
- Develop a long-term athlete partnership program to build a comprehensive national athlete portfolio.
- Analyze athletes' sporting and marketing potential to optimize the local portfolio; select, negotiate with, support, and manage Red Bull athletes against defined objectives and performance-monitoring methods.
- Use the brand's global athlete portfolio in local activities.
- Maximize the impact of Red Bull's international event portfolio by supporting local athletes' participation.
- Analyze key sports communities regularly to identify new talent, explore creative and unconventional approaches, and discover new sports communities and disciplines.
- Mobilize national athletes to develop defined athlete projects and their own initiatives, either in collaboration with Red Bull or independently.
- Build and maintain relationships with sports experts, athlete-support institutions, coaches, clubs, sports federations, and sports influencers to gather and update knowledge and insights about sports marketing and scouting.
- Build relationships with leading athletes in Poland and internationally.
- Work with company headquarters to obtain current information on best practices and knowledge.
- Select suitable branding solutions and ensure the planned brand visibility for individual athletes is delivered.
- Support individual athletes by defining an appropriate package of marketing activities, tools, compensation, bonuses, communication activities, and sporting achievements, and build professional relationships with each athlete.
- Plan and control the Athletes Marketing department budget realistically.
- Participate actively in developing new projects and identify and implement innovations in sports marketing.
- Prepare contingency plans for projects and respond flexibly to changing market conditions.
About the company
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Salzburg, Austria
Founded
1984
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Simplify's Take
What believers are saying
- Red Bull launched its 2026 Advent Calendar on September 28, expanding premium retail execution.
- Delhi High Court vacated FSSAI's June 30 order on September 29, preserving India labeling.
- Red Bull sold products in 178 countries in 2025, giving it massive distribution leverage.
What critics are saying
- FSSAI will appeal Red Bull's India label loss, threatening packaging and sales changes by 2027.
- The company depends heavily on a single energy-drink category facing health scrutiny worldwide.
- Celsius, Monster, and zero-sugar rivals keep taking share, especially among younger consumers.
What makes Red Bull unique
- Red Bull sold 13.9 billion cans in 2025, sustaining unmatched global scale.
- Its privately controlled ownership funds years-long brand-building without public-market pressure.
- The Red Bull sports machine keeps the brand culturally dominant across racing and events.
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Benefits
Flexible Work Hours
Company News
Red Bull launches Glacier Edition exclusively through Tesco and Booker. 12th October 2026 Red Bull has expanded its flavoured energy drinks range with the launch of Glacier Edition, a new Frosted Raspberry variant available exclusively through Tesco and Booker from 12th October. The full-sugar drink is being introduced in 250ml and 473ml cans, alongside a four-pack multipack, ahead of a wider rollout planned for early 2027. The launch follows the introduction of Red Bull Winter Edition Pistachio and Berries in September and forms part of the brand's strategy to increase sales through new flavours and seasonal product launches. According to Red Bull, flavoured energy drinks have outperformed unflavoured variants over the past three years, increasing their share of the category. The company said its Editions range has contributed to this growth, with new flavours helping to attract additional shoppers and encourage repeat purchases. Red Bull also cited research showing that 60% of energy drink consumers are now aware of its Editions range, reflecting increased recognition of the brand's flavoured products. The Glacier Edition range includes a standard 250ml can priced at £1.80, alongside a £1.75 price-marked version. The larger 473ml format has a recommended selling price of £2.85, or £2.80 for the price-marked pack. A four-pack of 250ml cans will also be available, priced at £5.75. Red Bull said the different formats are intended to appeal to a range of purchasing occasions, with the larger cans targeting existing energy drink consumers and the smaller packs providing an alternative for occasional purchasers. The initial exclusive distribution agreement with Tesco and Booker will give the new variant access to both supermarket shoppers and independent convenience retailers ahead of its wider introduction next year.
GALLERY: its photos from The Red Bull SypherPK's Showdown. Bleeding Cool were in attendance at the SypherPK's Showdown Fortnite event, sponsored by Red Bull, that took place in Ft. Worth, Texas. Published Thu, 08 Oct 2026 07:42:11 -0500 Article summary. * Red Bull invited Bleeding Cool to SypherPK's Showdown, where Fortnite players battled for a $10,000 prize pool in Fort Worth. * The Red Bull event began with multiple lobby rounds, giving competitors several chances to advance before finals. * Action shifted to the Omni Theater for the knockout rounds, where SypherPK's Showdown raised the stakes. * Its coverage captures the full Red Bull SypherPK's Showdown experience from early matches to the main event. A couple of weeks ago, Bleeding Cool were invited out by Red Bull to attend SypherPK's Showdown, where dozens of Fortnite players gathered to compete for a $10k Prize pool at the Omni Theater in Fort Worth, Texas. This is the gallery of images Bleeding Cool took while at the event for its coverage, as Bleeding Cool got to check out the players battling it out across multiple rounds in the lobby area before moving on to the main theater for the knockout rounds. Enjoy the gallery!
The road to Miami begins: RED BULL Wings Cup kicks off A new global EA SPORTS FC(TM) 27 competition. Oct 08, 2026, 07:07 ET * EA SPORTS FC 27(TM) players of all levels across almost 80 countries will have the chance to compete in Red Bull Wings Cup, with a route from online and university qualifiers to the World Final in Miami. Registration is now open. * Limited Edition Red Bull Wings Cup cans will unlock EA SPORTS FC(TM) 27 in-game rewards and give eligible consumers the chance to win a trip to watch the World Final in Miami. SANTA MONICA, Calif., Oct. 8, 2026 /PRNewswire/ - The road to Miami begins. Registration is now open in the U.S. for Red Bull Wings Cup, a new EA SPORTS FC(TM) 27 competition giving everyday players the chance to compete for the opportunity to represent their country on a global stage like never before. * Taking place across almost 80 countries and in partnership with EA SPORTS and PlayStation, Red Bull Wings Cup welcomes players of all skill levels to compete, whether from home or on campus. Only those who rise to the top will earn a place at their National Final for the chance to represent the U.S. at the Red Bull Wings Cup World Final at Inter Miami's Nu Stadium in Miami, USA, in early 2027. The once-in-a-lifetime World Final will combine competitive gameplay with real-life soccer moments as finalists compete to become the inaugural Red Bull Wings Cup champion. * The University League - where currently enrolled university students compete on PlayStationR 5 consoles in on-campus qualifiers against other students from across the U.S., playing EA SPORTS FC(TM) 27 Rush * The Open League - where players can log into PlayStation Tournaments on their PlayStationR 5 consoles to compete online using their own squad, playing EA SPORTS FC(TM) 27 Ultimate Team. Red Bull Wings Cup is open to everyone aged 18 and over who is a current resident of the United States. See here for Official Rules. U.S. Open League Qualifiers closes on October 25, 2026, with U.S. University League Qualifiers closing on November 15, 2026. The top players from both the Open and University Leagues will progress to their respective National Finals, with eligible National Champions earning the right to represent their country at the World Final in Miami. The USA National Final will take place in Chicago on December 4, 2026. Beyond the tournament, limited-edition Red Bull Wings Cup cans will be launching worldwide. Each can will give eligible consumers the chance to unlock EA SPORTS FC(TM) 27 in-game rewards and compete to win a trip to watch the World Final in Miami, giving players even more ways to step into the Red Bull Wings Cup experience, wherever they play. ** Red Bull Wings Cup is in partnership with EA SPORTS and PlayStation(R) Tournaments. *US; 18+. Open League: PS 5, EA FC 27 GAME, & VALID EA, PS NETWORK, PS PLUS SUBSCRIPTION & FACEIT ACC'TS REQ'D. University League: RED BULL ACCT. REQ'D (FREE). **CANS AVAIL. WHILE SUPPLIES LAST; PURCH. & ADD'L REQ. FOR CONTEST. US; 18+. Offer ends 10/26/26; Contest ends 10/26/26. US; 18+. Visit here for Official Contest Rules. About Red Bull Red Bull Energy Drink is available in 178 countries worldwide, and more than 13.9 billion cans of Red Bull were sold in 2025 alone. One 8.4 fl oz can of Red Bull Energy Drink contains 80mg of caffeine, about the same as in a home-brewed cup of coffee. For more information, visit RedBull.com. SOURCE Red Bull North America
Danish consumer group files complaint over Red Bull advertising on influencer's platforms. Oct 6, 2026 Forbrugerrådet Tænk has asked Denmark's Consumer Ombudsman to investigate whether Red Bull's advertising through influencer Rasmus Søndergaard violates marketing law. The Danish Consumer Council, an independent consumer organization, filed complaints against Red Bull Denmark, Søndergaard's company and two marketing agencies. Søndergaard publishes content on Twitch, YouTube and TikTok. Danish law prohibits marketing energy drinks to consumers under 18 because the products are considered unsuitable for children and teenagers. Forbrugerrådet Tænk described the Red Bull campaign on Søndergaard's platforms as the most serious suspected violation of the Marketing Practices Act it had seen. The organization said Red Bull products appeared frequently in his videos and argued that many viewers were younger than 18. Miriam Michaelsen, chair of Denmark's Media Council for Children and Young People, said Danish minors widely use the platforms carrying Søndergaard's content. Søndergaard rejected the complaint. "I make content for adults, and children should not encounter advertisements that are not for them," he said. "I completely disagree with the complaint, but we are listening, because we must protect the youngest." Søndergaard and Red Bull began a formal partnership in 2023. The complaints also cover DayZeroAgency, which represents Søndergaard, and Ultra, which manages marketing and events for Red Bull. Red Bull Denmark had not provided a comment.
The 'no fluke' secrets behind Max Verstappen and Red Bull return to F1 glory. Max Verstappen and Red Bull's first win of the F1 season was no fluke. RacingNews365 technical expert Paolo Filisetti explains why - and points to the upcoming acid test in Singapore. Today, 02:30 Max Verstappen and Red Bull's victory at the Bahrain Grand Prix in Malaysia was no fluke. The RB22 proved to be an extremely competitive car around the Sepang International Circuit, helped by a series of recent upgrades. The latest involved revisions to the upper profile of the sidepods and, most significantly, the undercut, allowing Red Bull to introduce a different aerodynamic map for the RB22 from the Spanish Grand Prix onwards. The car is now much more precise and responsive, with Isack Hadjar's performances providing further evidence of the progress made. It is worth remembering that, for much of the season, Verstappen had complained about the unpredictable behaviour of his car through the middle of corners, often experiencing rear-end snaps. These reactions prevented him from having complete confidence in the RB22 and, consequently, from extracting its maximum potential. Advantages of Sepang and the upcoming litmus test. Sepang's layout - featuring two long straights linked by the final hairpin, followed by a sequence of medium- and high-speed corners - provided an ideal opportunity to showcase the gains made with the car. The RB22 also benefited from the powerful internal-combustion engine and excellent energy-management capabilities, although the demands placed on the power unit at Sepang ultimately proved less severe than anticipated. Verstappen also had the advantage of being one of only three drivers to have previously won at Sepang. That prior experience, combined with his ability to interpret the circuit in light of the demands of modern F1 machinery, proved valuable both over a single lap in qualifying and in the complex management of a damp track during the race, as grip levels evolved continuously. Now, with Singapore next on the calendar, the Marina Bay Street Circuit represents another important litmus test. The vastly different characteristics of the circuit will reveal just how far Red Bull's development programme at Milton Keynes has transformed the RB22 - and whether the car can consistently unlock its potential across fundamentally different track layouts. If that proves to be the case, Red Bull may finally have turned the RB22 into a genuinely all-round package. Also interesting: Join RacingNews365's Ian Parkes, Sam Coop and Nick Golding as they look back on the Bahrain GP in Malaysia, but also look ahead to this weekend's race in Singapore. The confusing and shocking start is a major talking point as is Red Bull's rise.