Full-Time

Associate Director

Thesis

Thesis

51-200 employees

Personalized nootropic blends with coaching

Compensation Overview

$120k - $160k/yr

+ Equity

New York, NY, USA

Hybrid

Category
Growth & Marketing (2)
,
Required Skills
SEO
Marketing
Requirements
  • 5+ years of hands-on experience in Amazon, retail search, or performance search marketing, with a track record of driving measurable growth
  • Deep, native fluency in Seller Central and/or Vendor Central
  • Strong command of Google Shopping including campaign management, product feed optimization, and performance analytics
  • A unified search mindset: you understand how keyword strategy, search intent, and content optimization connect across Amazon and Google, and you use that thinking to your advantage
  • Experience managing external agency partners and get the best out of an agency relationship
  • Proven track record of building or turning around a winning channel, not just maintaining one
  • Analytical mindset with the ability to build dashboards, interpret data, and make confident decisions based on numbers
  • Experience managing inventory forecasting and working closely with supply chain or operations teams
  • Strong communication skills and the ability to translate search and marketplace complexity into clear updates for leadership
Responsibilities
  • Own the P&L across Amazon and retail search channels, including revenue, margin, and profitability, while unlocking Google Shopping as a meaningful growth channel
  • Take full hands-on ownership of Seller Central and/or Vendor Central: listings, content, inventory, pricing, promotions, and account health
  • Audit and overhaul our current Amazon presence: identify what's broken, prioritize fixes, and execute with urgency
  • Build and manage our Amazon advertising strategy, including Sponsored Products, Sponsored Brands, and DSP, optimizing ACOS and TACOS to drive efficient growth
  • Develop and execute our Google Shopping strategy, owning campaign structure, feed optimization, bidding, and performance, to drive qualified traffic and revenue
  • Apply a unified retail search lens across both platforms: keyword strategy, search intent, product content, and conversion optimization that works in concert across Amazon and Google
  • Oversee and manage our Amazon and search agency partners — set the strategy, hold them accountable to results, and ensure their output is consistently raising the bar
  • Optimize all product listings with compelling copy, A+ content, enhanced imagery, and SEO-driven keyword strategy to maximize discoverability and conversion
  • Own forecasting and coordinate with supply chain to ensure in-stock rates, FBA replenishment, and compliance with Amazon's operational requirements
  • Develop and enforce brand standards on Amazon including managing unauthorized sellers, regulatory compliance, and safeguard brand integrity across the marketplace
  • Build and maintain a productive relationship with our Amazon Vendor Manager or account team, negotiating terms and developing joint business plans
  • Generate regular reporting and translate data into clear, actionable insights for leadership
  • Partner cross-functionally with marketing, supply chain, finance, and creative to ensure these channels are fully integrated into broader brand strategy and launch plans
Desired Qualifications
  • Familiarity with tools like Helium 10, DataHawk, Profitero, Google Merchant Center, or similar platforms is a strong plus
  • Comfortable being scrappy, you don't need a large team beneath you to get results; you roll up your sleeves and make things happen

Thesis creates personalized nootropic blends to boost memory, focus, and motivation by guiding health-conscious individuals through an online quiz that captures goals and lifestyle. Based on quiz results, Thesis provides a starter kit with four different blends to be tested over a month, with optional coaching from wellness experts to fine-tune the formulas. Customers can purchase one-time kits or subscribe to receive blends regularly, and products use high-quality, USA-sourced ingredients including functional mushrooms and choline sources. Its approach combines personalization, guided testing, and expert input to help students, professionals, and athletes safely optimize brain function.

Company Size

51-200

Company Stage

Series A

Total Funding

$13.6M

Headquarters

New York City, New York

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Subscription model with expert consultations creates recurring revenue and customer retention.
  • Functional mushroom ingredients capture growing mainstream adoption in premium supplement market.
  • Neuroplasticity messaging resonates with $141B+ wellness market's fastest-growing longevity segment.

What critics are saying

  • FDA warning letter for unsubstantiated claims halts sales and triggers product recalls.
  • HVMN's AI-driven personalized subscriptions undercut pricing 30% with superior quiz accuracy.
  • Magic Mind's viral TikTok campaign diverts 40% of student subscribers to competitors.

What makes Thesis unique

  • Personalized quiz-based matching to individual brain chemistry and cognitive goals.
  • Clinically-studied ingredients like Lion's Mane, CDP Citicoline, and 7,8-DHF support neurogenesis.
  • Integrated wellness coaching model enables customers to optimize blends post-purchase.

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Your Connections

People at Thesis who can refer or advise you

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Flexible Work Hours

Unlimited Paid Time Off

Hybrid Work Options

Wellness Program

Company Equity

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-8%

1 year growth

-5%

2 year growth

0%
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Business Wire
May 4th, 2023
Thesis, the First High Quality and Customized Nootropics Solution, Raises Total of $13.5 Million in Funding

Thesis, the company that offers a customized approach to cognitive performance products based on your unique brain chemistry, today announced that it

Axios
May 2nd, 2023
Supplements brand Thesis raises over $13M

Unilever Ventures is a major investor as the startup invests in executive hires and clinical trials.