Overview

Thesis specializes in creating personalized nootropic supplements aimed at enhancing cognitive functions like memory, creativity, and motivation. Users start by taking an online quiz to share their cognitive goals and lifestyle, which helps Thesis recommend a tailored starter kit of four different nootropic blends. Customers sample these blends over a month to find the one that suits them best, and they can also consult with wellness coaches and nootropic experts for further customization. Unlike many competitors, Thesis focuses on high-quality, rigorously tested ingredients sourced from the USA, including functional mushrooms and choline sources. The company's goal is to optimize brain performance for health-conscious individuals, including students, professionals, and athletes, through a straightforward subscription model or one-time purchases.

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Simplify's Take

What believers are saying

• Growing interest in personalized health solutions boosts demand for Thesis's products.
• The global nootropics market is projected to grow at a 12.5% CAGR until 2030.
• Subscription-based models in health and wellness are seeing increased consumer adoption.

What critics are saying

• Increased competition from established brands could dilute Thesis's market share.
• Potential regulatory scrutiny may lead to higher operational costs for Thesis.
• Supply chain disruptions could affect the availability of key ingredients for Thesis.

What makes Thesis unique

• Thesis offers personalized nootropic supplements tailored to individual brain chemistry.
• The company uses high-quality, USA-sourced ingredients like functional mushrooms and choline.
• Thesis provides wellness coaching to optimize cognitive enhancement for each customer.

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Funding

Total Funding

$13.6M

Below

Industry Average

Funded Over

2 Rounds

$8,400,000

Series A

May 2023

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$8.4M

$15M

$30M

View all funding stages