Thesis

Thesis

Personalized nootropic blends with coaching

Overview

Thesis creates personalized nootropic blends to boost memory, focus, and motivation by guiding health-conscious individuals through an online quiz that captures goals and lifestyle. Based on quiz results, Thesis provides a starter kit with four different blends to be tested over a month, with optional coaching from wellness experts to fine-tune the formulas. Customers can purchase one-time kits or subscribe to receive blends regularly, and products use high-quality, USA-sourced ingredients including functional mushrooms and choline sources. Its approach combines personalization, guided testing, and expert input to help students, professionals, and athletes safely optimize brain function.

About Thesis

Simplify's Rating
Why Thesis is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

Series A

Total Funding

$13.6M

Headquarters

New York City, New York

Founded

2017

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Simplify's Take

What believers are saying

  • 2026 site pricing starts at $59 monthly, widening affordability versus premium peers.
  • Stress Reset launch and Labor Day discounts show active merchandising and demand generation.
  • Anatta says Thesis lifted conversion 69% after Shopify Plus migration and quiz optimization.

What critics are saying

  • Thesis narrowed from six blends to four by 2026, signaling product pruning.
  • Direct-to-consumer supplements face FDA scrutiny if claims outpace evidence, hurting sales quickly.
  • If personalization proves cosmetic, customers churn and Unilever Ventures-backed brand equity erodes.

What makes Thesis unique

  • Thesis still sells brain-chemistry quizzes and tailored stacks, not generic capsules.
  • The brand bundles coaching, subscriptions, and starter kits into one habit loop.
  • Its 2026 lineup centers on stress, focus, and motivation, targeting daily performance.

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Funding

Total Funding

$13.6M

Below

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$8.4M
Thesis
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Flexible Work Hours

Unlimited Paid Time Off

Hybrid Work Options

Wellness Program

Company Equity

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-4%

2 year growth

-4%
Crypto Daily
Apr 10th, 2024
Bitcoin Layer-2 Platform Mezo Launches With $21M Series A Funding

The announcement was made after Thesis secured a $21 million Series A funding led by Pantera.

Business Wire
May 4th, 2023
Thesis, the First High Quality and Customized Nootropics Solution, Raises Total of $13.5 Million in Funding

Thesis, the company that offers a customized approach to cognitive performance products based on your unique brain chemistry, today announced that it

Axios
May 2nd, 2023
Supplements brand Thesis raises over $13M

Unilever Ventures is a major investor as the startup invests in executive hires and clinical trials.

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