K

Kobie

Delivers end-to-end loyalty strategy and tech

Decision Science Analyst

Full-TimePosted on 10/28/2026
No salary listed
Mid, Senior
Bachelor's, Master's, MBA
Boston, MA, USA+14 moreMore locations: Indianapolis, IN, USA | Nashville, TN, USA | Detroit, MI, USA | Jackson, MS, USA | Dallas, TX, USA | Raleigh, NC, USA | Richmond, VA, USA | St. Louis, MO, USA | Jersey City, NJ, USA | Hartford, CT, USA | Oklahoma City, OK, USA | Minneapolis, MN, USA | Atlanta, GA, USA | St. Petersburg, FL, USA
RemoteRemote-first role; periodic travel may be required for collaboration, client engagements, training, and company events.
Data & AnalyticsData Science

About the job

Requirements
  • The role requires 2–4+ years of relevant customer analytics and/or marketing or customer relationship management experience.
  • The candidate should be able to communicate data insights and recommendations to influence senior stakeholders.
  • The candidate should be familiar with data exploration and visualization tools such as Tableau, Power BI, or Sigma.
  • The candidate must demonstrate success using customer segmentation techniques such as recency, frequency, and monetary analysis; cluster analysis; and regression modeling to drive targeted marketing.
  • The candidate needs project management skills and experience managing multiple projects at once.
  • A bachelor's degree in Statistics, Marketing, Economics, or Computer Science is required.
Responsibilities
  • Deliver data-driven, actionable customer insights that contribute to increased sales and profit through clients’ customer loyalty programs, collaborating with Strategy and Client Services teams to align on objectives and results.
  • Build and maintain audience lists to support the customer relationship management team in executing targeted campaigns and achieving engagement goals.
  • Provide actionable recommendations based on insights drawn from complex data sources and understanding each client’s strategy, success criteria, and program objectives.
  • Develop data visualizations and narratives that make data and analysis understandable to internal and external stakeholders at all levels of expertise.
  • Collaborate with Data Engineering and Business Intelligence teams to design and develop tools, models, and data sources that support client business objectives and address challenges.
  • Create learning agendas, test plans, and solutions to strengthen attribution and maximize key performance indicators such as incremental return on investment and lifetime value.
  • Manage workflow, scope, and prioritization of client requests and company investments.
Desired Qualifications
  • Python and SQL programming experience is preferred.
  • A Master's degree in Statistics, Economics, or Applied Mathematics, or an MBA, is preferred.
  • Proficiency in fundamental marketing and loyalty principles is preferred.

About the company

K

Kobie

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Website

Kobie provides end-to-end loyalty solutions for leading brands. It combines strategy with technology to design, launch, and manage loyalty programs that enhance customer experiences. The product works by using a strategy-led, technology-enabled approach to uncover what truly drives consumer behavior and then applying data-driven insights to engage customers through rewards, communications, and program governance. Kobie differentiates itself through its long track record (34+ years), its status as a leader in loyalty services and technology (as recognized by Forrester), and its focus on emotional drivers behind customer loyalty, not just transactions. It aims to grow enterprise value for brands by strengthening loyalty and customer relationships across the entire program lifecycle.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Saint Petersburg, Florida

Founded

1990

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Simplify's Take

What believers are saying

  • July 2026 Bengaluru hub reached roughly 50 employees and keeps hiring.
  • Kobie won three 2026 Stevie awards for governed AI and revenue impact.
  • Four Indian university internships build a cheap AI talent pipeline for 2027.

What critics are saying

  • Epsilon, Oracle CrowdTwist, and Capillary target Kobie's enterprise loyalty accounts.
  • Managed-services loyalty limits margin expansion against pure-software rivals by 2026.
  • AI copilot failures in regulated programs would damage trust and trigger contract losses.

What makes Kobie unique

  • Forrester named Kobie Leader and Customer Favorite in Q4 2025.
  • Kobie Alchemy Loyalty Cloud ties managed services to enterprise loyalty orchestration.
  • Bengaluru Tech Hub adds AI engineering, MLOps, and production support depth.

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Benefits

  • Health Insurance
  • Paid Vacation
  • 401(k) Company Match
  • Hybrid Work Options
  • Wellness Program
  • Profit Sharing
  • Performance Bonus

Company News

Express Computer
Jul 22nd, 2026
Kobie establishes Bengaluru tech hub to expand AI engineering capabilities.

Kobie establishes Bengaluru tech hub to expand AI engineering capabilities. Kobie has established a technology hub in Bengaluru as part of its strategy to expand AI-led product development and engineering capabilities for its global loyalty technology business. The company said the India centre will support the development of AI-enabled loyalty solutions and has grown to around 50 employees, with hiring underway across software engineering, data science, cloud engineering, MLOps, AI engineering, AI governance and product engineering. According to Kobie, the Bengaluru hub will play a central role in developing AI capabilities across its technology organisation, with a focus on integrating artificial intelligence into product development, data engineering and customer-facing solutions. The company also announced internship partnerships with four Indian universities to provide paid internships in AI engineering, data science and product engineering. The initiative is intended to create a talent pipeline for AI and software engineering roles. "We're not treating AI as a separate function. It has a seat at the table in every product decision, every engineering initiative, and every customer outcome we drive. India is where we're building the teams that help lead that transformation," said Marti Beller, President, Kobie. Raghuveer KS, AVP of AI Engineering and India Site Lead at Kobie, said the company is building teams that combine AI expertise with an understanding of business problems and responsible AI development. "We're looking for people who are curious, willing to test new approaches, and equally committed to doing it responsibly," he said. The Bengaluru expansion comes as global technology companies continue to strengthen engineering and AI development capabilities in India to support product innovation and enterprise AI adoption.

Kobie
Apr 22nd, 2026
Kobie has been named a National Top Workplace for the fourth year in a row.

Kobie has been named a National Top Workplace for the fourth year in a row. Kobie Marketing, Inc. is proud to announce that Kobie has been named a National Top Workplace in the United States for the fourth year in a row. This recognition - awarded by Energage based solely on confidential employee survey data - is one of the most meaningful validations a workplace can earn. There's no application. No judges. Just [...] Kobie Marketing, Inc. is proud to announce that Kobie has been named a National Top Workplace in the United States for the fourth year in a row. This recognition - awarded by Energage based solely on confidential employee survey data - is one of the most meaningful validations a workplace can earn. There's no application. No judges. Just your teammates, telling the truth about what it's like to work here. Four years in a row. Kobie Marketing, Inc. don't take that lightly. What is a National Top Workplace award? A National Top Workplace is an employer recognition based solely on confidential employee survey responses, administered by Energage, an independent employee engagement company, and published in partnership with USA TODAY. The survey measures 15 drivers of engaged workplace cultures proven to predict high performance - including values, leadership, DE&I, innovation, and growth. If your teammates don't feel it, you don't win. Winning four consecutive years signals something deeper than a good year - it means the culture is consistent, sustainable, and real. What has Kobie done to build this kind of culture? Culture doesn't happen by accident. Over the past several years, Kobie has made deliberate, sustained investments in its people and the results show up in the survey data year after year. Some of what's made the difference: * A people strategy built around its core values. It's not something just posted on its intranet, but lived in how Kobie Marketing, Inc. hire, develop, support teammates, and lead * Crucial Conversations training and a culture of assuming positive intent, creating psychological safety at every level * Leadership development for everyone because Kobie Marketing, Inc. believe every teammate is a leader, regardless of title or level * Specific coaching and growth opportunitiy programs that help people build careers, not just fill roles * A genuine commitment to DE&I woven into its values, work, and daily decisions through its initiatives driven by its dedicated DE&I leadership committee What does it mean to work at Kobie? At Kobie, Kobie Marketing, Inc. operate on a foundation of freedom and responsibility. Teammates are trusted to own their work, take initiative, and grow - and in return, Kobie Marketing, Inc. invest in their development and create an environment where they can do their best work. With teammates across the U.S. and India, connection is intentional. Its remote-first model is supported by a network of local hubs where nearby Kobians gather for happy hours, volunteer events, and team meetups. Keeping its culture human, no matter the distance. Recognition that goes beyond the National stage. The national award is the centerpiece but it's not the only recognition Kobie earned this year. For the fourth consecutive year, Kobie has also been named a Tampa Bay Top Workplace. And for the third year running, Kobie Marketing, Inc. has been recognized as a Top Remote Workplace by Monster, a reflection of how well its distributed team stays connected, engaged, and supported. Kobie is also the only loyalty provider to hold both Forrester Leader status and external culture recognition simultaneously - proof that how Kobie Marketing, Inc. work is just as strong as the work Kobie Marketing, Inc. do. FAQs. Who gives out the National Top Workplace award? The National Top Workplace award is administered by Energage, an independent employee engagement company, and published in partnership with USA TODAY. It is based entirely on confidential employee survey responses - not company applications or nominations. How many years in a row has Kobie won? 2026 marks Kobie's fourth consecutive year as a National Top Workplace and Tampa Bay Top Workplace, and third consecutive year as a Top Remote Workplace. Each year, the recognition comes directly from its teammates - which makes the streak that much more meaningful. Is Kobie hiring? Yes - Kobie Marketing, Inc. has open roles across technology, client services, and more. Explore opportunities at kobie.com/careers. Interested in joining a team that keeps earning this recognition? See open roles and learn more about life at Kobie: kobie.com/careers More Reading...

Wise Marketer Group
Dec 12th, 2025
Kobie Named a Leader and a Customer Favorite in Loyalty Platforms, Q4 2025 Evaluation

Kobie named a Leader and a Customer Favorite in Loyalty Platforms, Q4 2025 evaluation. * By: Wise Marketer Staff * Posted on December 12, 2025 Seamless, real-time data flow from capillary's loyalty platform to adobe experience platform unlocks personalization & engagement at scale. ST. PETERSBURG, FLORIDA - December 10, 2025 - Kobie, a leading authority in loyalty technology and services, has been named a Leader in The Forrester Wave(TM): Loyalty Platforms, Q4 2025. Kobie additionally received the Customer Favorite designation while achieving the highest possible score in 21 out of 27 evaluation criteria. This recognition follows Kobie's achievement as the only Leader in The Forrester Wave(TM): Loyalty Services, Q2 2024. Kobie is currently the only provider evaluated in both Wave reports as a Leader. "The Forrester Wave outcome and the designation as a Customer Favorite mirror what we hear from the market about our technology and our team," said Marti Beller, President, Kobie. "Forrester's introduction of the Customer Favorite badge underscores the need for brands to have a true partner that can unify their strategy, data, AI, and technology to deliver meaningful outcomes for customers and the enterprise. The loyalty industry is going through a significant transformation and Kobie's recognition as a leader in both Wave reports, places us uniquely at the forefront of this transformation alongside enterprise brands." The Forrester evaluation, which reviewed current vendor offerings, strategy, and client feedback, cited several differentiators in the Kobie Alchemy(R) Loyalty Cloud platform: * Kobie's strategy is anchored in the belief that customers want 'human-level' personalization. Kobie's roadmap reflects its desire to reimagine loyalty in an AI world with innovations like Bonnie (an AI assistant) and Kobie Loyalty Interaction Cues that support real-time personalization. * Kobie differentiates with data unification and identity management through its Panoramic Customer Profile. * References rate Kobie's capabilities very highly and call out Kobie's culture of proactive guidance to optimize loyalty outcomes. * A unique platform feature is its Agentic AI monitoring that reports accuracy across a host of metrics to ensure AI models are performing as expected - which in the future will be a table-stakes requirement as AI proliferates within platforms. Kobie believes these strengths reflect Kobie's end-to-end model of loyalty that help brands move beyond rewards and build programs that grow enterprise value. "This is an extraordinary moment for Kobie and the brands we serve," said Bram Hechtkopf, CEO, Kobie. "Forrester's recognition validates what we see in the market: brands need a loyalty-first platform that can unify customer data and deliver AI-driven personalization in real time. But the platform is only half the equation. Brands also need a strategic partner committed to driving continuous performance. Kobie provides both." To access the full report, visit kobie.com/forrester-tech-wave-2025 About kobie. At Kobie, Wise Marketer Group help brands grow enterprise value through loyalty. For nearly 40 years, Wise Marketer Group has designed, optimized, and powered loyalty programs for the world's most iconic brands, reaching virtually every kind of consumer, everywhere. Wise Marketer Group help brands capture and activate high-fidelity data, apply strategic expertise, and leverage AI-powered technology to create solutions that solve the most complex marketing challenges. To learn more about partnering with Kobie, visit www.kobie.com.

PRLog
Mar 24th, 2023
Kobie Voted A Top Workplace Usa

Kobie, a globally recognized industry leader in loyalty technology and services, has been named one of the Top Workplaces USA.By: KobieContactRachel Podos***@kobie.com Rachel PodosEnd-- Kobie, a globally recognized industry leader in loyalty technology and services, has been named one of the Top Workplaces USA."Earning a National Top Workplace Award is a badge of honor, especially as it comes authentically from our 350+ teammates across the country," said Marti Beller, President. "It is indicative of what we are doing to ensure a people-first culture."Top Workplace winners are based on employee feedback gathered through a third-party survey administered by Energage, an employee engagement company. The survey measures 15 drivers of engaged cultures that are proven to predict high performance and are critical to the success of any organization, including values, DE&I, innovation, and leadership.Over the past several years, as traditional work environments changed, Kobie focused on building a sense of community and further enhancing its unique culture. Throughout the pandemic, Kobie was one the first companies in the area to transition to a fully remote working model. With a focus on teammate safety, Kobie gave teammates to the freedom and responsibility to do what is right for themselves, and the company has built on that momentum over the recent years."We launched an all-encompassing People Strategy centered around our values to bond Kobians together in a tight-knit community," added Beller. "Through crucial conversations training and a focus on assuming positive intent, we have become a high-trust, high-feedback, and transparent company that is deeply rooted in our values, DE&I, and teammate growth and development."The Top Workplaces Award echoes recent sentiments shared by teammates in the annual internal teammate engagement survey, where Kobie achieved over 75% overall engagement score

Benzinga
Mar 24th, 2023
Kobie Voted a Top Workplace USA

It also comes on the heels of Kobie receiving a Cigna Healthy Workforce Designation for the second year in a row and being named a Forrester Leader in loyalty for consecutive years.