Demand/Field Marketing Lead

Overview

Senior Field Marketing Specialist

📍 Brazil | 🌐 Remote📋 Employment Type: CLT Contract

About the Role

As a Lead Field Marketer at Hyland, you'll be a key driver of demand within the company's named account model — building and executing top-tier marketing experiences that create pipeline, deepen sales alignment, and deliver measurable revenue impact. You'll collaborate closely with sales leaders, SDRs, product marketing, solution marketing, and campaign teams to develop regional strategies and bring them to life through world-class events, ABM programs, and data-driven field campaigns. This is a role for a strategic, results-oriented marketer who thrives at the intersection of creativity and commercial impact, and who knows how to turn bold ideas into programs that move the needle.

Your Tools

• Marketing Automation Platforms
• Salesforce / CRM
• Business Intelligence & Intent Signal Tools
• Content Management Systems
• Event Management Platforms

Your Role Responsibilities – Here's What You'll Do

• Collaborate with demand generation and sales leaders to develop regional marketing strategies aligned with business goals; proactively design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
• Plan, execute, and oversee world-class events including regional events, ancillary events, user forums, executive roundtables, and dinners; design and implement pre- and post-event engagement strategies to maximize attendance, participation, and lead conversion.
• Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital approaches — including website personalization, gifting, and conversational email — to engage target accounts and drive deal acceleration.
• Interlock with regional and industry field sales leaders and account executives to ensure ongoing alignment on priorities; lead awareness, communication, and enablement efforts with sellers to support adoption of marketing strategies and campaigns across the field.
• Develop and manage the regional marketing budget to optimize spending and maximize ROI; track and analyze program performance using key metrics, provide regular reporting, and make data-driven recommendations for continuous program optimization.
• Partner with cross-functional teams including campaign strategy, sales, product marketing, and solution marketing to ensure consistent messaging; mentor and develop team members while operating as an innovative thought leader contributing to department-wide growth and best practices.

Role Essentials

You'll need these skills to hit the ground running:

• Five or more years in B2B marketing with three or more years of field marketing experience; proven record of enabling and partnering with sales to achieve revenue goals and a successful history of creating and implementing marketing programs that engage new prospects and customers.
• Strong experience in account-based marketing (ABM), demand generation, and multi-channel digital programs — including website personalization, gifting, and conversational email — to engage target accounts and accelerate pipeline.
• Demonstrated ability to plan, execute, and oversee a variety of world-class events including regional events, user forums, and executive roundtables, with experience designing pre- and post-event engagement strategies to maximize attendance and lead conversion.
• Strong cross-functional project management, organizational, and time management skills with demonstrated ability to manage regional marketing budgets, optimize spending for ROI, and deliver measurable results on time and within budget.
• Excellent written and verbal communication skills with a strong ability to influence without ownership, gain trust across the organization, and collaborate effectively with sales leaders, SDRs, and cross-functional stakeholders at all levels.

What We'd Like to See

These will help you stand out:

• Experience with marketing performance analytics, data visualization, and business intelligence tools to track pipeline health, measure program effectiveness, and deliver data-driven recommendations for continuous improvement.
• Demonstrated ability to evaluate, select, and manage vendors contributing to field marketing programs; experience sourcing and managing marketing technology platforms including marketing automation, CRM, content management, and event management tools.
• Experience working with sales development representatives (SDRs) to define end-to-end revenue management processes and service-level agreements (SLAs) between interlocking marketing and sales teams.
• Demonstrated strategic mindset with the ability to manage complexity, handle objections, and continuously upskill in ways that grow both the business and individual capability; proven ability to cultivate innovation and leverage available technology to drive results.
• Bachelor's degree or equivalent combination of education and experience sufficient to successfully perform the principal duties of the role, with experience ensuring all field marketing programs comply with local data privacy and applicable regulations.

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work. The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success. As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.

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