You will operationalize integrated marketing plans by executing data segmentation, campaign implementation, optimizing initiatives leveraging martech tools, and reporting campaign analytics. The Senior Marketing Operations Manager sits on our Corporate Marketing team, reporting to our Director of Marketing, and is responsible for our marketing operations strategy, process and execution. You will oversee our corporate marketing technology systems, and manage projects end-to-end, report on channel performance, and partner with our external agency to deliver high-quality and effective campaigns. The role contributes in championing an omni-channel experience by unearthing opportunities to balance a relationship based selling approach with digital interactions that complement sales efforts.

Responsibilities:

Oversees Marketing access to Salesforce Sales Cloud CRM and other components of marketing tech stack
Partners with GTM Ops and Salesforce teams, and other departments to outline a holistic data landscape that can be harnessed by the Marketing team.
Defines the marketing operations and performance measurement vision, roadmap and strategy for intelligent data-driven decision-making and operational excellence.
Evaluates current channel performance and identify and operationalizes opportunities for improvement.
Executes segmentation for marketing department partners and shares information on opportunity sets to pursue.
Builds and presents business cases for marketing automation ’Test and Learn’ opportunities to business units and marketing leads for evaluation.
Develops strategies to integrate email, digital, social and web channels for maximum efficacy to drive acquisition opportunities.
Uncovers opportunities, gaps and issues stemming from marketing technology integrations, data offerings and operational processes, and works proactively to address them.
Owns technical support and day-to-day operations for various types of marketing campaigns, creating automated processes and implementing improvements where necessary

Qualifications:

Bachelor’s degree in marketing, business, analytics or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
Minimum of 8 years of marketing experience with lead generation, marketing automation, lead nurturing, customer management, email, data analysis and marketing technology integrations or other applicable experience. Experience in the healthcare industry, preferred.
Deep proficiency in marketing technology tools, such as CRM systems, marketing automation platforms, and analytics tools (e.g., Salesforce, HubSpot, Marketo, Google Analytics).
Solid knowledge of digital marketing trends and best practices.
Technically capable, an excellent communicator and a desire to improve operations and processes.
Ability to handle multiple facets of projects at multiple phases of development and implementation.

Physical/Cognitive Requirements:

Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
Work with leadership, employees, and members in an appropriate manner.

The United States new hire base salary target ranges for this full-time position are:

Zone A: $114,330 - $148,640 + equity + benefits

Zone B: $131,480 - $170,930 + equity + benefits

Zone C: $142,913 - $185,790 + equity + benefits

Zone D: $148,629 - $193,230 + equity + benefits

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health’s commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.

Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone’s unique market conditions to ensure that all employees receive fair and a great compensation package based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.

In addition to receiving a great compensation package, the compensation package may include, depending on the role, the following:

Remote-first culture

401(k) savings plan through Fidelity

Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents

Paid Time Off ("PTO") and Discretionary Time Off ("DTO")

12 weeks of 100% Paid Parental leave

Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work

24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations

#LI-Remote

About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.

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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Senior Marketing Operations Manager

Grand Rounds

Compensation Overview

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Physical/Cognitive Requirements:

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