Programmatic Campaign Manager
Dallas
Posted on 3/22/2024
Adtheorant

201-500 employees

Machine learning-driven ad targeting platform
Company Overview
AdTheorent distinguishes itself in the digital advertising space by leveraging machine learning to offer predictive targeting and geo-intelligence, which enables the delivery of effective advertising campaigns while maintaining user privacy. Their commitment to data quality and privacy is underscored by the Neutronian NQI Data Quality Certification, ensuring transparency and adherence to high standards. Furthermore, AdTheorent's approach to targeting eschews reliance on cookies, positioning the company well in a market increasingly focused on privacy and the impending obsolescence of cookie-based advertising.
Data & Analytics
AI & Machine Learning

Company Stage

N/A

Total Funding

$126.7M

Founded

2012

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

7%

1 year growth

4%

2 year growth

-3%
Locations
Dallas, TX, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Science
SQL
Excel/Numbers/Sheets
CategoriesNew
Data Management
Data Analysis
Data & Analytics
Requirements
  • 2+ years experience in campaign management of programmatic/digital media
  • College degree in Engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, or Business
  • Ability to thrive in a fast-paced and high-growth work environment
  • Fluent in Excel with a willingness to learn SQL
Responsibilities
  • Subject matter expert in programmatic advertising
  • Ongoing management of campaign performance, campaign delivery, and campaign profitability
  • Analyze data and implement optimization tactics for advertising campaigns
  • Develop actionable insights and make recommendations to internal Client Services team
  • Monitor and analyze reporting to ensure optimal delivery and performance of campaigns
  • Work with Data Science team to improve performance for campaigns
  • Contribute to the development of best practices for Yield team