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Full-Time

Programmatic Campaign Manager

Dallas

Posted on 3/22/2024

Adtheorant

Adtheorant

201-500 employees

Machine learning-driven ad targeting platform

Data & Analytics
Consulting
Hardware
AI & Machine Learning
Consumer Goods

Mid

Dallas, TX, USA

Category
Social Media Analytics
Social Media Marketing
Social Media
Required Skills
Communications
Data Science
Marketing
Excel/Numbers/Sheets
Requirements
  • 2+ years experience in campaign management of programmatic/digital media
  • College degree in Engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, or Business
  • Ability to thrive in a fast-paced and high-growth work environment
  • Ability to translate business concepts to online marketing strategies
  • Team player with good communication and collaboration skills
  • Fluent in Excel with a willingness to learn SQL
Responsibilities
  • Subject matter expert in programmatic advertising
  • Ongoing management of campaign performance, delivery, and profitability
  • Analyze data and implement optimization tactics for advertising campaigns
  • Develop actionable insights and recommendations for the Client Services team
  • Monitor and analyze reporting for optimal campaign delivery and performance
  • Work with Data Science team to improve campaign performance
  • Contribute to the development of best practices for the Yield team

AdTheorent distinguishes itself in the digital advertising space by leveraging machine learning to offer predictive targeting and geo-intelligence, which enables the delivery of effective advertising campaigns while maintaining user privacy. Their commitment to data quality and privacy is underscored by the Neutronian NQI Data Quality Certification, ensuring transparency and adherence to high standards. Furthermore, AdTheorent's approach to targeting eschews reliance on cookies, positioning the company well in a market increasingly focused on privacy and the impending obsolescence of cookie-based advertising.

Company Stage

IPO

Total Funding

$126.7M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

-7%
INACTIVE